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Hinge’s new feature makes it easier for those seeking non-monogamous relationships • ZebethMedia

Today, Hinge rolled out a feature that allows users to add their “Relationship Type” to their profile, whether that be “monogamous,” “non-monogamous,” or “figuring out my relationship type.” The update lets users express precisely what they’re looking for to more efficiently minimize unsuited matches. “Relationship Type” is available globally for all Hinge users starting today. Note that adding the feature to Hinge profiles is optional. If a user chooses to add their type, it will be in the “virtues” section of a profile. Like Hinge’s “Dating Intentions” profile feature, there’s a “Backstory” open-text option, so users can add more context about their relationship type. “Dating Intentions” launched over the summer and encourages users to select a dating goal like “long-term,” “short-term,” “life partner,” or “figuring out my dating goals.” Image Credits: Hinge “Hinge is the place for all daters to find intentional and meaningful romantic connections, and I want it to enter a new era of dating where the word ‘relationship’ defies traditional and heteronormative meaning,” said Michelle Parsons, Chief Product Officer at Hinge, in the announcement. “With the launch of Relationship Types, we are empowering users to openly share what kind of relationship they are looking for, and as a result, have a new way to know if someone’s dating goals match theirs from the moment they look at their profile.” Some non-monogamous users have found it difficult to use Hinge and other traditional dating apps because it’s more difficult to narrow down these like-minded daters. While there are dating apps dedicated to non-monogamy, like Feeld, #Open, MoreThanOne, and PolyFinda, Hinge is more well-known. Cosmopolitan contributor and non-monogamy educator Gabrielle Smith noted just how hard it is for a non-monogamous person to find partners on dating apps. “Dating apps aren’t the most conducive to finding partners as a non-monogamous person. It can be hard to sift through the noise and find partners who are on the same page. Plus, the dating pool can often feel tiny,” Smith wrote. Recently, there’s been a rise in non-monogamous relationships. According to 2022 data from Hinge, one in five Hinge users “would consider” an open relationship, BBC reported. One in 10 users said they had already tried open relationships. The “Relationship Type” feature will likely attract more non-monogamous users to the app.

Apple TV+’s ‘Ted Lasso’ partners with Bumble to give users a blind-dating experience • ZebethMedia

In the Apple TV+ series “Ted Lasso,” characters Rebecca Welton (Hannah Waddingham) and Sam Obisanya (Toheeb Jimoh) download Bantr, a fictional dating app where users can’t see each other’s photos. Bumble, the women-focused dating app, has now partnered with “Ted Lasso” to bring the experience of Bantr to its users. On Thursday, October 13, Bumble is launching a weekly “Bantr Live” experience, which mimics blind dating by having the user connect via chat without seeing what the potential match looks like. “The premise of Bantr is a dating experience many of our members have expressed interest in over the years. Bantr Live enables our community to connect with someone unexpectedly and learn more about a person before seeing them. We look forward to people on Bumble having fun with Bantr Live and connecting and dating in a new and exciting way,” said Olivia Yu, Global VP of Partnerships, Bumble, in a statement. Every Thursday at 7 p.m. local time, users can RSVP to the weekly event in Bumble’s Date Mode within the app. Bumble will have a reminder on screen with a countdown, so users know when Bantr Live kicks off. Once a user joins, they are randomly paired with someone and have three minutes to direct message a potential match. If things go well, users can choose to match, see each other’s photos and continue the conversation in the app. Bantr Live will be available to Bumble users for free in the U.S., Canada, the U.K. and Australia. The experience will last until the end of the year. Also, as part of the partnership, Bumble users can redeem a two-month subscription to Apple TV+. Earlier this month, ZebethMedia reported Bumble’s newest blind date feature, which was quietly tested in the U.K. Now we know that this feature is called Bantr Live. The feature competes with Tinder’s “Blind Date” feature, an anonymous chat experience, and its speed dating-like feature “Fast Chat,” which lets users connect before matching. As previously announced, characters from the Emmy-winning series are featured in the newly launched EA Sports video game FIFA 23. Ted Lasso, Coach Beard, Sam Obisanya, Jamie Tartt, Dani Rojas, Roy Kent and Isaac McAdoo appear in the game.

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