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VinFast’s bid to attract U.S. buyers includes 4 all-electric SUVs and maybe a sports car • ZebethMedia

VinFast showcased four battery-electric SUVs at the LA Auto Show this week and even hinted at a sports car as the Vietnam-based automaker pushes ahead with its plan to break into the U.S. market. The four EVs, which ranged in size from small five-passenger crossovers to large 7-passenger SUVs, is part of the company’s effort to resonate with U.S. consumers. In an EV market that now has just about every automaker jumping in, it may take more than simply offering SUVs. Although choice is part of the plan, according to Craig Westbrook, the Chief Service Officer of VinFast U.S. Vinfast’s plan is to flood the space with plenty of options so that Americans get familiar with the new brand, Westbrook told ZebethMedia. The executive also hinted that by this time next year, VinFast may show off a sports car for the U.S. market. “We need a product offensive,” Westbrook said in an interview at the LA Auto Show. “We need to come to market strong. We don’t need to trickle down or ease out models and buying opportunities for the few. So within probably less than a 12-month period, you’ll have all four models, all SUVs across these four major size and price segments.” Vinfast expects to bring two SUVs, the VF6 and VF7, to market by early 2023. The VinFast SUVs Vinfast VF6 VinFast showed off the VF6, VF7, VF8, and VF9 at the LA Auto Show, and offered ride alongs in the five passenger VF8 outside the convention center. Unlike last year’s auto show, where the company showed off global vehicles the VFe36 and VFe35 with no interiors, the VF6 and VF7 had interiors that customers and media could poke around to get a feel for what the new-to-the-U.S. company might deliver. In the two short laps around the tiny test track in front of the LA Convention Center the VF8 felt like any other EV crossover — the weight of the battery pack that VinFast estimates will get up to 292 miles of range, is apparent, especially over uneven bumps. The vegan leather interior and large central screen make the interior feel luxurious and surprisingly ample. A large dual pane roof makes the backseat feel spacious and open, and the ride in the rear is equally engaging. Westbrook said that the VF8 and VF9 vehicles are currently on their way to the U.S. and should be delivered to buyers in early 2023. Globally, VinFast says its taken 65,000 reservations for the VF8 and VF9, but the company didn’t have a specific breakdown for North America at the time of our interview. Most of those orders are coming to California, according to Westbrook, and customers, are according to Westbrook’s observation, are mostly those who are making the first time EV-leap. California focused “Most of the pre-orders have taken place here, [California],” Westbrook said. “California is easy. This is where headquarters are and where a port is, and so, we’re going to serve these customers first. Obviously we want to look at all our customers, but that’s going to be the first way that we can try to splash into the market is effectively as possible.” VinFast currently has six retail locations open in California, all located in shopping malls where people can come in and check out the vehicles, much like a Tesla store. Westbrook says that some of the first vehicles coming off the boat from Vietnam will go to stores so that more potential customers can get into the vehicles and test drive them. Westbrook said that many of the reservation holders have not come to the point in the buying journey where they have to decide between opting for the company’s somewhat controversial battery leasing program, or buying their vehicle outright. When asked about the reception that reservation holders had to the battery leasing option, Westbrook said “We’ve seen sort of growing acceptance and interest in the option.” During the presentation at the LA Auto Show, Westrbook noted that Vinfast recently took an order for 2,500 vehicles from the car subscription company, Autonomy, which generally deals only in Teslas. New warranty and service options VinFast’s goal is to make the transition to battery-electric as barrier free as possible for new customers. Westbrook said, and to that end, the company announced more details of its bumper-to-bumper warranty, offering an industry-leading 10-year and 125,000-mile of coverage and a 10-year, unlimited mile battery warranty that the company says is designed to offer EV customers peace of mind as they transition to electric driving. The company also announced a mobile service that will come to customers or offer ride share options if customers get stranded. “I would say that when it comes to quality, people have an expectations, and we have to meet them,” Westbrook said “We do understand that that when you purchase car over here and our service point is over there, you may not want to come to us. So we can help you, right? And that’s part of our model. It’s not being forced into something. We realize that’s what you want as a customer.”

China’s EV upstart Nio switches on power swap station in Sweden • ZebethMedia

Electric vehicle startup Nio is accelerating its expansion in Europe. The premium EV maker just launched its first power-swapping station in Varberg, Sweden, the company said in a LinkedIn post. When it comes to charging, Nio differentiates itself from its rivals by offering swappable batteries, which are upgradable and charge a monthly subscription fee, on top of the traditional plug-and-charge model. In its home market China, Nio’s battery-swapping systems are popping up around trendy malls and office highrises, and it’s taken the novel concept to a noticeable scale. As of November 6, the company had installed 1,200 of these swapping stations across China. The idea is to enable EV charging as fast as refueling a petrol car. The company said on its November earnings call that it planned to install 20 power swapping stations across Europe by the end of 2022 and increase the tally to 100 by next year. Nio began expanding in Europe last year, starting out in Norway, which has been aggressive in pushing EV adaption. Xpeng, Nio’s Chinese rival, also picked Norway as the first stop in its European expansion. Nio is setting itself up for an uphill battle in a crowded auto market in Europe, but it seems determined in growing its presence on the continent. Headed by the charismatic, English-speaking serial entrepreneur William Li, Nio hosted a splashy launch event in Berlin, which marked its official market entry in Germany, the Netherlands, Denmark, and Sweden. The company began by offering lease-only for its models in all European countries except Norway but shortly added the option for customers to purchase the vehicles after initial market feedback. It’s also ramping up its operational footprint in Europe, with an R&D center in Berlin to work on “localized development and deployment of digital cockpits and to continuously improve the intelligent digital experience of local users,” said Li on the earnings call. The carmaker now operates “Nio Houses“, which are essentially product showrooms and customer clubs, in ten major European cities. Possibly in a move to diversify supply chains from China, Nio recently began manufacturing products including its power swapping facilities out of Hungary and shipped its first Hungary-made swapping station to Germany in September.

BrightDrop is tracking $1 billion revenue in 2023 • ZebethMedia

General Motors’ e-delivery van subsidiary BrightDrop said Thursday it’s on track to reach $1 billion in revenue next year. The company, which launched in 2021 and was incubated at the automaker’s global innovation center, said reaching the financial milestone would make it one of the quickest tech startups to reach unicorn status, ahead of Apple, Amazon, Facebook, Microsoft, and Tesla, which took five or more years to reach their first billion. BrightDrop also unveiled Thursday at GM’s Investor Day BrightDrop Core, a subscription-based software platform that combines data generated from its other products to provide customers with more detailed insight into their operations. The platform will launch early next year to feature a user portal and mobile productivity apps. The company reported that it has received more than 25,000 reservations and letters of intent from customers including Walmart, Hertz, FedEx and Verizon for its Zevo 600 all-electric commercial van, which is already on the road. The company said that it’s set to generate up to $10 billion in revenue and reach profit margins of 20% by the end of the decade. Travis Katz, BrightDrop president and CEO, said that BrightDrop’s recent expansion into the online grocery sector will help it capture “substantial market share across multiple industries.” “We’re a tech startup with a subscription-based product offering that’s backed by a global powerhouse — this puts us in a league of our own,” Katz said in a statement.

BrightDrop is tracking $1 billion revenue in 2023 • ZebethMedia

General Motors’ e-delivery van subsidiary BrightDrop said Thursday it’s on track to reach $1 billion in revenue next year. The company, which launched in 2021 and was incubated at the automaker’s global innovation center, said reaching the financial milestone would make it one of the quickest tech startups to reach unicorn status, ahead of Apple, Amazon, Facebook, Microsoft, and Tesla, which took five or more years to reach their first billion. BrightDrop also unveiled Thursday at GM’s Investor Day BrightDrop Core, a subscription-based software platform that combines data generated from its other products to provide customers with more detailed insight into their operations. The platform will launch early next year to feature a user portal and mobile productivity apps. The company reported that it has received more than 25,000 reservations and letters of intent from customers including Walmart, Hertz, FedEx and Verizon for its Zevo 600 all-electric commercial van, which is already on the road. The company said that it’s set to generate up to $10 billion in revenue and reach profit margins of 20% by the end of the decade. Travis Katz, BrightDrop president and CEO, said that BrightDrop’s recent expansion into the online grocery sector will help it capture “substantial market share across multiple industries.” “We’re a tech startup with a subscription-based product offering that’s backed by a global powerhouse — this puts us in a league of our own,” Katz said in a statement.

Stellantis is bringing its new all-electric Fiat 500e to North America in early 2024 • ZebethMedia

Stellantis brand Fiat is coming back to the United States with its new all-electric 500e, a small urban vehicle that has been selling like hot cakes in Europe. The all-electric Fiat 500e is not like the original 500e, which was essentially a retro’d version of an internal combustion version of the same model. This time, the Fiat 500e is built on its own platform designed for EVs. Fiat 500e Image credit: Stellantis The Fiat 500e made its debut at the 2022 Los Angeles Auto Show to signal its entry into the North American market. But consumers will need to be patient. The new 500e will arrive in North America in Q1 of 2024, according to the company. While the announcement was made at the 2022 Los Angeles Auto Show, consumers are going to have to wait a year to actually see a production version of the 500e designed for North America. The company said the official reveal of the North American 500e is scheduled for the 2023 Los Angeles Auto Show. Fiat did not release any North American specs for the 500e vehicle. Bringing the Fiat 500e to North America is a bet that some consumers in this SUV-loving region have an appetite for a smaller EV. The Stellantis brand is positioning itself as a cool, and yes, small vehicle that is functional without sacrificing fashion. It’s perhaps a niche demographic; it’s also one wide open for the taking, at least in North America. As part of the reveal, the Fiat brand collaborated with design houses Armani, Kartell and Bvlgari to create one-off versions of the 500e vehicles. While these have been couched as design exercises to showcase Italian craftsmanship, creativity and sophistication, it’s possible (though not likely) that one or all of these could become an option for consumers if demand meets or surpasses expectations. Lest you forget, the brand launched the Fiat 500 by Gucci in 2011.

Genesis teases its EV future with the Genesis X convertible • ZebethMedia

Hyundai luxury arm Genesis unveiled Tuesday evening the Genesis X convertible, the third and final electric vehicle concept of the brand’s EV future. The reveal, held at a splashy event ahead of the 2022 Los Angeles Auto Show, follows the X Concept and the X Speedium Coupe — all of which fall under the Inspired by X lineup. These are all just concepts and few if any details were shared at the event. But the Genesis X convertible, and its concept siblings, aren’t just design exercises. The intent is for the vehicles, and specifically the front fascia of the Genesis X convertible, to showcase the brand’s new EV portfolio. When asked about whether the X Convertible or something like it might soon be in customers’ garages, Luc Donckerwolke, chief creative officer of the Hyundai Motor Group and the Genesis automotive brand, demurred. “Let’s put it this way. I’m putting a huge amount of energy, of my energy, to make it possible,” he told ZebethMedia. Image Credits: Abigail Bassett The X Convertible has a hardtop roof with transparent moonroofs to keep the cabin open and spacious feeling for four passengers when the top is closed. The front of the vehicle gets Genesis’ new EV face, which is an abstract of the Genesis Crest Grille. Expect this new “face” to show up on future EVs. The white paint on the concept is called Crane White and incorporates pearl particles according to the release. The interior is Giwa blue with Dancheong Orange stitching and a driver oriented cockpit. Image Credits: Abigail Bassett Genesis calls the X Convertible, “a beacon for the brand.” And based on the reaction, perhaps it has that chance. When the vehicle was unveiled to select media and guests at a multimillion dollar beach home in Malibu, California, the audience audibly gasped a response that’s uncommon at these kinds of events. “We have to utilize this opportunity to inject more adrenaline in the brand,” Donckerwolke said. “If somebody believes that electric vehicles cannot be sexy, Genesis will demonstrate the exact opposite.” The X convertible shares its architecture and electric powertrain with the X Concept announced in 2021 and X Speedium Coupe concept announced in 2022. Donckerwolke wouldn’t confirm the underpinnings of these concepts. He did tell ZebethMedia: “We are working with the right partners to get the right amount of of performance, which will be in my opinion adequate performance to fit this segment.” He continued to say that the X Convertible will “open up a new, uh, let’s say base of platform, a new platform and modular system.” Donckerwolke declined to elaborate. Genesis continues to push the design forward, as Donckerwolke mentioned, “Normally you go to you create something and you have to limit your design to the most common denominator,” he said. “We don’t have this, we, we talk to our internal suppliers and we say, we need those seats. We need those lights. And this is, this is basically allowing us to push the boundaries a lot. And that’s basically what’s allowing us to create cars like this.” Genesis said its aim is to “deliver products for customers to enjoy,” and given the response of the gathered attendees, the Convertible X Concept moves the brand in that direction.

Faraday Future gets a lifeline to raise up to $350 million • ZebethMedia

Moribund EV startup Faraday Future could receive up to a $350 million lifeline to help launch its first vehicle, according to a regulatory filing. The company said Monday it has signed a deal with an affiliate of Yorkville Advisors Global for an equity line of credit up to $350 million. The financing, which entails an initial commitment of $200 million from the New Jersey-based investment firm, will be “key” to producing the company’s long-awaited first model, the FF91 sports car. As of Monday, Faraday Future had a market cap of $234 million. “This new financing facility is a key part of our strategy to raise the funds we need to get the FF 91 on the road and in the hands of users as quickly as possible,” Faraday Future CEO Carsten Breitfeld said in a statement. Faraday has faced numerous challenges in delivering the car to customers, including the removal of founder and former CEO Yueting Jia as an executive officer and investigation by the U.S. Securities and Exchange Commission into charges that Faraday misled investors. Yorkville has also provided financing for EV startups Canoo and Lordstown Motors. Faraday Future said the 1,050-horsepower car has a battery range of 350 miles and can accelerate from 0 to 60 mph in less than 2.4 seconds – impressive figures comparable to supercars such as the Rimac Nevera – if the company can deliver on its goal. “Our FF 91 vehicle program is advancing, and recent testing and validation results have exceeded our targets,” Breitfeld said Monday.

Tesla opens its EV connector design to other automakers • ZebethMedia

Tesla is sharing its EV charging connector design in an effort to encourage network operators and automakers to adopt the technology and help make it the new standard in North America. Tesla said in a blog post Friday that its design and specification files are available for download. The company said it is “actively working with relevant standards bodies to codify Tesla’s charging connector as a public standard.” The charging connector in all Tesla vehicles offers AC charging and up to 1 MW DC charging. Its compact design and performance is considered superior to the Combined Charging System connectors used by most EVs in North America. Tesla claims that its charging connector and charge port — which it now calls the North American Charging Standard (NACS) — is the most common charging standard in North America. It’s a stat based on Tesla vehicle sales in North America and the number of chargers at its branded Supercharging stations. Tesla has nearly 1,500 Supercharger stations in the United States. Each station has an average of nine chargers. Tesla didn’t name any automakers or charging infrastructure companies as converts. In this highly competitive environment, in which virtually every automaker is now using the CCS, it’s hard to see GM, Ford and Stellantis switching to Tesla’s technology. However, at least one company — EV startup Aptera — supports the move. Earlier this year, Aptera called for U.S. government to adopt Tesla’s Supercharger technology as the standard for all EV charging in the country. And EVGo has added Tesla connectors to some of its charging stations in the United States. The company said in the blog post that network operators “already have plans in motion” to incorporate NACS at their chargers. If network providers like ChargePoint, EVConnect or Electrify America add NACS, it would allow Tesla owners to charge at these stations without a need for an adapter. If automakers switch to the NACS on its EVs, it would give owners of those vehicles access to Tesla’s North American Supercharging and destination charging networks.

Polestar doubles Q3 revenue, narrows losses • ZebethMedia

Polestar said it’s still on track to deliver 50,000 cars worldwide this year, even as other electric vehicle makers falter amid higher costs, supply chain crunches and production challenges. The Volvo spinoff, which went public in a SPAC deal in June, delivered more than 30,424 globally for the first nine months of the year, including 9,249 in the third quarter. CEO Thomas Ingenlath said he expects the fourth quarter to be the automaker’s strongest, with higher vehicle prices offsetting rising material costs. The company is one of a handful of startup brands that managed to mass produce an EV on a global scale. It benefits from shared resources with Volvo and its parent company, Geely, as well as a $3 billion agreement to sell 65,000 EVs to Hertz over the next five years. “Unlike most of our peers, our global targets are a reality, not an aspiration,” Ingenlath said Friday on a call with analysts. He said Polestar, which forecasts full-year revenue of $2.4 billion, would have exceeded its production goal if not for a wave of pandemic-related lockdowns in Shanghai that stymied global automakers in the spring. The company reported a third-quarter operating loss of $196.4 million, down from $292.9 million for the year-ago period. Revenue more than doubled to $435.4 million, from $212.9 million. The arrival of the Polestar 3 SUV, a new entrant in a profitable, fast-growing segment, could be a game-changer. The five-passenger crossover is designed to compete with a forthcoming crop of battery-electric luxury SUVs from Mercedes-Benz, Maserati and the like. Priced from $83,900, the 489-horsepower SUV will achieve an estimated 300-mile range and share some equipment and features with Volvo’s upcoming EX90 battery-electric SUV, including bidirectional charging, which allows the car’s battery to feed power back to the grid when not in use. The company will begin building the Polestar 3 at Volvo Cars’ plant in Chengdu, China, next summer and its Ridgeville, South Carolina, facility in mid-2024. The SUV is expected to arrive in showrooms in the U.S., Europe and China late next year, followed by the Middle East and Asia Pacific. Polestar plans to sway SUV customers to the new brand with a cutting-edge technology palette, which includes hardware from lidar supplier Luminar and software from Zenseact, Volvo’s division for advanced driver assistance systems. Analysts note that certain new Volvo safety features may debut in Polestar models first. Polestar plans to continue launching new models at a steady clip, starting with the 2024 arrival of the Polestar 4 SUV coupe. The Polestar 5 4-door GT and Polestar 6, an 884-horsepower hard-top convertible, are slated to follow.

Audi, Redwood Materials launch recycling program for consumer electronics • ZebethMedia

Audi and battery recycler Redwood Materials are teaming up to collect end-of-life batteries from cell phones, electric toothbrushes and other lithium-ion-powered devices at participating dealerships nationwide. Beginning November, consumers can deposit their laptops, cell phones, e-bikes, e-scooters, electric toothbrushes, vacuum cleaners, power drills and other rechargeable devices at the dealerships. The recycling bins will be available for the “foreseeable future in select dealerships,” a spokeswoman said. The program, which expands upon Redwood’s partnership to recycle Audi and Volkswagen EV batteries, marks the first time the Nevada-based recycler has worked with an automaker to collect household lithium-ion batteries. The batteries and devices collected in the bins will be sent to Redwood’s facility to be repurposed as sustainable, domestic EV batteries. As the largest player in the burgeoning battery recycling industry, Redwood has an opportunity to solve a raw materials shortage that threatens to undercut automakers’ aggressive global EV sales targets. Creating a sustainable, closed-loop domestic battery supply chain can supply the millions of new EVs slated to hit the road over the next few years while meeting guidelines for incentives under the Inflation Reduction Act. The bill provides tax credits for EVs whose batteries are constructed with recycled content. About 15 million tons of lithium-ion batteries are expected to retire by 2030, the deadline most automakers have set for phasing out gas-engine vehicles, according to AquaMetals. Redwood projects global demand for lithium-ion batteries to rise sixfold, or by more than 500%, over the next decade.

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