HBO Max

After Warner Bros. Discovery reported its third-quarter earnings results yesterday, the company told investors and analysts in a call that the forthcoming combined HBO Max/Discovery+ streaming service will now launch in the U.S. earlier than previously announced. CEO David Zaslav said the yet-to-be-named service is now getting a spring 2023 launch instead of in the summer. Following its debut in the United States, the service will roll out in Latin America and then in Europe in 2024. While the company has yet to announce how much the service will cost or what it’ll be called, it will get an ad-free and ad-lite plan. Also, HBO Max’s ad-free plan might get a price hike next year, the company noted during yesterday’s call. “By 2023, HBO Max will not have raised prices since its launch. So, it will have been three years since pricing has moved. Which we think is an opportunity, particularly in this environment,” JB Perrette, President and CEO of Global Streaming and Games, said. The $14.99/month price of HBO Max’s ad-free plan has not budged since its launch in 2020. As more streaming services increase its prices for subscribers, HBO Max will likely join in on the trend. And while many subscribers won’t be happy with a price hike, it also makes sense for the streamer. Once HBO Max merges with Discovery+, the higher cost seems justifiable because subscribers will get double the amount of content. Another reason for the potential price hike is that not enough subscribers are choosing HBO Max’s $9.99/month ad-supported tier, which launched last year. “We were frankly a little surprised in the HBO Max ad-lite offering that more people have not moved to that offering… We believe there’s actually some pricing advantage for us on the ad-free service, and we can probably move north of where the prices are today,” Perrette added. Separately, Zaslav mentioned that the company is still “aggressively attacking the AVOD market with our own FAST offering in 2023.” WBD stated last quarter that it was exploring a free ad-supported streaming TV service (FAST). “As a company with the largest film and TV library in the industry, we have a unique opportunity to increase our addressable market and drive real value, and we plan to move quickly,” he said yesterday. WBD’s future FAST offering will join other media company-owned FAST services like NBCUniversal’s Peacock, Paramount’s Pluto TV, Fox’s Tubi and Comcast’s Xumo. The company reported a net add of 2.8 million global subscribers across HBO, HBO Max and Discovery+ in the third quarter, bringing the total to 94.9 million. Only 500,000 domestic subs were added.

Warner Bros. Discovery (WBD) reported its fiscal quarterly earnings this afternoon– its last one before the company is set to launch a new streaming service next year that combines HBO Max and Discovery+ content. Since Netflix reported decent Q3 results, the market likely anticipated an okay turnout for WBD. However, it’s clear the company fell short. HBO, HBO Max and Discovery+ ended the third quarter with a combined net add of 2.8 million global subscribers, bringing the total to 94.9 million, up from 92.1 million in Q2. However, Wall Street anticipated a net add of 3.27 million subscribers. Last quarter, the company reported a loss of 300,000 domestic subscribers, bringing the total to 53 million. The new total is 53.5 million domestic subs. WBD stock has dropped 49% year-to-date. Analysts were bullish on revenue and expected $10.51 billion, which would have been a 233.6% jump year over year. WBD sorely missed expectations and reported a total of $9.82 billion. After reporting a net loss of $3.4 million in Q2, WBD’s net loss of $2.4 million this quarter isn’t as bad—we guess. Overall, WBD has a gross debt load of around $50.4 billion, the company noted. This is a promising improvement from the previous $53 debt load. The company has said it wanted to slash $3 billion worth of costs over the next two years. WBD has ramped up its restructuring efforts, including canceling HBO Max titles and cutting down its workforce. Most recently, 14% of staff working under HBO and HBO Max chief content officer Casey Bloys were laid off. “While we have lots more work to do, and there are some difficult decisions still to be made, we have total conviction in the opportunity ahead,” CEO David Zaslav said in today’s letter. On the bright side, HBO’s “Game of Thrones” spinoff series, “House of the Dragon,” garnered record-breaking viewership numbers. The series premiere had 10 million viewers, and the finale had 9.3 million. The entire series overall had an average of around 29 million viewers in the U.S., the company wrote in its letter to shareholders. This is likely why “House of the Dragon” will get a second season, with rumors that six more spin-offs are on the way. The company also announced yesterday that it is collaborating with NFT platform Nifty’s to launch “Game of Thrones” NFTs for fans to collect customizable avatars inspired by characters from the series, weapons, companions, gear and more. This comes a week after Warner Bros. launched “Lord of the Rings” NFTs, another popular franchise that’ll likely help the company earn revenue. Also, Zaslav made a smart move with the recent hire of James Gunn and Peter Safran as co-chairmen and chief executive officers of DC Studios. Gunn is a top filmmaker in the industry, with tons of impressive superhero titles under his belt. Safran will also make an excellent addition to the studio since he’s produced “Shazam” and “Aquaman.” After years of working with Disney’s Marvel, Gunn turning over to Warner Bros.’ DC Entertainment marks a crucial moment for the company. Plus, after the extremely disappointing news that “Batgirl” was canceled, Zaslav has to work hard to get DC fans back on his side.