Zebeth Media Solutions

Hulu

Hulu set to raise the cost of the Hulu Live TV bundle in December • ZebethMedia

A month after Hulu raised the subscription prices of its on-demand streaming service, it is now targeting the subscribers of its live TV streaming bundle. Parent company Disney announced in August that it would increase the cost of the Hulu Live TV bundle later in the year. Starting on December 8, Hulu Live TV subscribers will have to pay $74.99 per month for the bundle with Hulu Live TV (Ads), ESPN+ (Ads) and Disney+ (No Ads)– which was previously the basic $69.99/month plan. Since Disney+’s ad-supported plan is launching on December 8, subscribers can opt for a basic Hulu Live TV plan for $69.99 per month. The updated basic plan will include the new Disney+ tier with ads, “Disney+ Basic,” as well as Hulu Live TV (Ads) and ESPN+ (Ads). The premium plan with Hulu Live TV (No Ads), ESPN+ (Ads) and Disney+ (No Ads) will increase to $82.99 per month, up from $75.99/month. Those who only want live TV content and not Hulu streaming content or Disney+ and ESPN+ content can pay $68.99 per month. It’s, unfortunately, very standard for streaming services to hike up their prices, especially Hulu Live TV, which has increased its plan every year since 2019. In 2021, the company increased the Hulu Live TV bundle from $64.99/month to $69.99/month, up from $54.99/month in 2019. At launch, Hulu Live TV was only $39.99/month before it offered the Disney+/ESPN+ bundle. Disney+, ESPN+, among other streaming services like YouTube Premium’s family plan, Apple TV+ and Sling TV, have announced price hikes this year. Netflix also raised its prices in January 2022, ten months before launching its cheaper ad-supported tier.

Hulu raises its subscription prices today • ZebethMedia

Today, October 10, Hulu raised its subscription prices. Announced in August, the Disney-owned streaming service, as well as ESPN+ and Disney+, are all getting price hikes. Hulu is increasing its ad-supported plan from $6.99 to $7.99 per month. Its ad-free plan now costs $14.99 per month instead of $12.99 per month. Subscribers with the Disney bundle are safe for now since Hulu isn’t raising the price just yet. However, the bundled plan with ESPN+, Disney+ and Hulu with ads will see a price hike later in the year. The bundle is increasing from $13.99 per month to $14.99 per month. Thankfully, the Disney bundle with ad-free Hulu, Disney+ and ESPN+ will stay the same at $19.99 per month. Hulu’s Live TV bundles will remain unchanged today, but a price hike is likely on the way. The basic bundle—Hulu Live TV, Disney+ and ESPN+–costs $69.99 per month and includes ads and bundles Disney+ and ESPN+ with Hulu. Hulu Live TV, ESPN+ with ads and ad-free Disney+ will still cost $74.99 per month. Price hikes are a common move for streaming services. In January, Netflix raised the prices of its subscription plans in the U.S. Around the same time last year, Hulu increased its subscription prices. The increases can overwhelm consumers, which is one reason why churn and return are so prevalent. Antenna found less than 30 million cancellations in Q1 2022, 12% higher than any quarter in history.

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