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Peacock adds live TV from all local NBC stations to its Premium Plus tier • ZebethMedia

Peacock announced that, on November 30, its Premium Plus subscribers will get 24/7 access to their local NBC station in all of NBC’s 210 markets, including live TV programming like local news, sports, weather, and entertainment. Subscribers will soon be able to livestream popular programs like “The TODAY Show,” “The Tonight Show Starring Jimmy Fallon” and “Saturday Night Live” without paying for cable. As part of yesterday’s soft launch, some Premium Plus subscribers already gained access to their NBC local affiliate channel livestream. “With Peacock’s local affiliate livestream, our subscribers are getting the unique combination of the ad-free on-demand content they love with the local news and NBC programming that is already part of their daily life,” Kelly Campbell, President, Peacock and Direct-to-Consumer, NBCUniversal, said in a statement. NBC’s local affiliate stations join brands and channels like NFL, Golf, Premiere League, NBC News, Sky News, TODAY, Hallmark, WWE and others. Peacock is likely including more live TV options to compete with rival Paramount+, which has always included local programming on its platform. Paramount+, with its 46 million subscribers, brings live TV to 99% of the United States, the company claims on its website. After experiencing a slowdown in subscriber growth, it’s also possible that Peacock is urging more of its subscribers to upgrade to Premium Plus. Peacock recently revealed that its total paid subscriber base jumped from 13 million paid subscribers to over 15 million in the third quarter. While it’s unlikely that many Peacock subscribers of its free ad-supported plan will switch over to the $9.99/month Premium Plus tier, its possible subscribers paying $4.99/month for the Premium plan will want to switch over to get 24/7 access to their local NBC station. Plus, $9.99/month is a better deal than paying the hefty price for cable or live TV streaming services like Sling TV. “This is an exciting new offering that expands our best-in-class broadcast and local programming to new audiences,” added Philip Martzolf, President, NBC Affiliate Relations.

Peacock experiments with interactive scenes to give fans a ‘Real Housewives’ deep dive • ZebethMedia

NBCUniversal’s Peacock is unveiling a new interactive video feature that will let Peacock Premium subscribers delve into extended clips, including extra footage and interviews, from within an episode of “The Real Housewives.” From October 14-16, BravoCon attendees will be able to preview the upcoming feature by watching an episode from season 2 of “The Real Housewives Ultimate Girls Trip.” As of now, the feature is only being tested on Roku devices but will gradually roll out to other devices over time. Season 3 of the hit series is set to premiere next year and will be the first to have the new feature. At launch, premium subscribers can interact with three episodes of “The Real Housewives Ultimate Girls Trip,” with the option to watch extended clips and exclusive interviews. As viewers watch the show, they will be prompted to get their remote ready for an “interactive scene” and have around 15 seconds to decide if they want to watch extended footage of that scene as well as exclusive interviews, which go deeper into what characters were thinking during that particular scene. Image Credits: Peacock “Combining culture-defining content with cutting-edge innovation, this experience is about giving fans the choice to dive deeper into the most dramatic ‘Housewives’ moments on their own terms,” John Jelley, Senior Vice President, Product & UX, Peacock and Direct-to-Consumer, NBCUniversal, said in a statement. Viewers are not required to select anything and can continue to the main story, though anyone who wants to can watch a director’s cut-like version of the episode. “This is an opt-in experience. It’s not something where we’re forcing everyone to change the way they’re watching their favorite show,” Jelley told ZebethMedia. They also have the option to go back to the main story at any time. This new “unique experience” will hopefully get new fans to the platform, Jelley added. “Now that we’re an exclusive streaming home for Bravo content, it’s an opportunity to show Bravo fans that Peacock is a great place to come for this type of content,” he said. NBCUniversal CEO Jeff Shell boasted last week that Peacock added over 2 million paid subscribers in the third quarter, partly due to Bravo content moving to the platform. Because “The Real Housewives Ultimate Girls Trip” is a Peacock original, the team at Bravo worked in close partnership with Peacock to film scenes specifically for the interactive feature exclusive to the platform. For instance, Peacock is exploring giving viewers the option to watch what’s happening in the next room during a scene, Jelley told us. In a demo with ZebethMedia, Jelley gave us a sneak peek of the feature. We watched the coffee reading scene in the second episode of season 2 when Dorinda invited the other cast members to her famous Bluestone Manor. Interactive scenes included extra footage of Dorinda blowing up at Brandi and exclusive interviews from Eva, Tamra and Brandi. Peacock continues to invest in interactive features to engage viewers further. In May, the company announced “Catch Up with Key Plays,” which lets English Premier League viewers stream highlights without disrupting the game. Peacock recently launched a “Halloween Nightmare Game,” an interactive virtual escape room game that makes the viewer click on different objects on the screen. Today’s announcement comes on the heels of Meta partnering with NBCUniversal to bring the Peacock streaming app to the Meta Quest virtual reality headset.

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