Creating an online presence is such an important part of starting a business successfully, especially in 2022.
WHY MOST BUSINESSES NEED AN ONLINE PRESENCE.
A strong online presence allows you to build your brand and gain the credibility that you need to attract more customers. Along with making your business readily accessible, online presence also gives customers an easy way to find out more about what you have to offer . For those that don’t know, your online presence refers to all your online activity that is related to business on the internet.
It encompasses anything you’ve personally created like website or social media pages.
I want you to understand that having an online can make or break a business, especially small business owners because I was able to find a website and all the product and service information effortlessly,
i was happy to book a class for a course have been wanting to improve my knowledge on. i booked online , at a business have not heard before. that day, the owner secured a new customer!
Thank goodness , she an active website, right?
having AN ONLINE BUSINESS ISN’T only benefit for you. it is also one of the best you can do for your customers.
The world is going digital and it is very mandatory every business owner have an online presence whether its a website, an ecommerce platform , a social media page, or a combination of the three. even if you don’t have an online presence, you could be losing out on the on opportunity to to increase your customer base and let the world know your business.
Here are just a few of the many reasons why your business needs to establish its online presence:
1. YOUR WEBSITE:
All businesses, no matter how small your business is, you should have a website. it can be extremely basic and should contain fundamental information for your customers.( both existing and potential needs)
A basic website can easily be set up using an application like WordPress.
Word press is a free blogging tool and content management system that gives users the option to pay a little more for the premium version. you can add an online shop to your website.
TO HAVE A WEBSITE, YOU NEED THE FOLLOWING
2. Outline your website, have a set goal of what you want and what you want to display on your website.
3. Choose how you will build it.
There are different ways you can build a website for your business.
4. Create Content:
Make your website attractive by creating content with beautiful pic
5. Publish and Promote
You launch your website and promote it on social media for engagement and get new customers for your business.
6. Social Media
Social media is an important part of your online presence that improves your chances of generating additional revenue and building customer loyalty. It is not a must to be on every social media. Try to study the one that works best for you.
List of social media to look at:
7. Google My business
Get in local online directories. The biggest directory and first place you should be registering for is GMB Where you can easily set up a profile. Turn people who finds you on google search and map into new customers.