Zebeth Media Solutions

circular economy

Humble keeps excess inventory out of the Philippines’ landfills • ZebethMedia

Excess inventory, including returned items, from e-commerce, logistics and retail companies often ends up being disposed. Manila-based Humble Sustainability is a circular economy startup that wants to keep it out of the Philippines’ landfills. Since its launch, it has processed more than 150,000 items like clothing, consumer electronics and household appliances that are either resold through Thrift, its Shopee storefront, or passed onto B2B recyclers and resellers. The company announced today it has raised $750,000 in an oversubscribed seed round led by Seedstars International Ventures, with participation from iSeed Ventures and angel investors including Ula co-founder Alan Wong, Sagar Achanta (who has held product leadership roles at Amazon), Booking.com and Disney+, and investors Paco Sandejas and Richard Eldridge. Humble will use the funding to expand its network of partners and buyers, and grow its team, including hiring department heads. The company also plans to bring its tech development fully in-house and start work on long-term initiatives like a carbon footprint tracker. Humble Sustainability founders Niña Opida and Josef Werker. Image Credits: Humble Sustainability Humble was founded in 2021 by CEO Josef Werker and COO Niña Opida. Werker told ZebethMedia that the two met five years ago, after holding leadership positions at different startups, and wanted to see how tech innovation could be applied to the planet. The first version of Humble was a circular trading solution for children’s clothing, before it expanded into other items. “Neither of us are environmental scientists or sustainability experts at all,” Werker said. “We simply had a love for the earth and spotted an opportunity to apply our little experience of building businesses towards it.” Humble has worked with 20 companies so far. The process of getting items starts by receiving inventory for assessment, so Humble can see what condition they are in and figure out their value (as the company grows, it will automate parts of the quality control process). Then it decides whether to list items on Thrift, or sell them in bulk to its B2B network. Once their plans are approved, they sign an agreement with clients, who can monitor the status of their items and receive money from their sales. Humble plans to launch a live dashboard on its B2B platform so clients can track revenue, inventory and environmental impact in real time. Werker says without Humble, unwanted inventory would either go to a traditional liquidator (for higher-value items) or end up in a landfill. There are other solutions like internal employee sales, but those only account for a small percentage. “With Humble, it’s full consolidated,” he said. “We will take everything, ensuring that nothing ends up in a landfill. The good-quality items are on Thrift and high value is extracted, everything else is properly brought back into circularity through our B2B network and we will extract value that can be passed back to the client.” All of the investors in Humble’s seed round are actively involved in the business. For example, Seedstars introduced Humble to people its international network that the company has closed deals with, said Werker. Humble is also participating in Seedstars’ three-month growth track program. Wong and Achanta have worked together at different companies, including Amazon, Booking.com and Ula and are guiding Humble with advice on its tech development and long-term roadmap. In a statement, Seedstars partner Patricia Sosrodjojo said, “We are delighted to support Humble in the journey to reduce waste and promote circular living. Humble is a great fit to Seedstars’ thesis of supporting early-stage companies that can create meaningful impact with an attractive business model.”

Waste4Change is building a circular economy in Indonesia • ZebethMedia

Even the largest landfills in Indonesia are at (or nearing) capacity, and the government has set an ambitious target of 30% waste reduction by 2025. Waste4Change is one of the companies that wants to help by increasing rates of recycling and enabling better waste management. The startup, which currently manages more than 8,000 tons of waste very year, announced today that it has raised $5 million in Series A funding, co-led by AC Ventures and PT Barito Mitra Investama. Other participants in the round include Basra Corporation, Paloma Capital, PT Delapan Satu Investa, Living Lab Ventures, SMDV and Urban Gateway Fund. Founded in 2014, Waste4Change has seen a CAGR of 55.1% since 2017, and is present in 21 Indonesian cities, where its services are currently used by about 100 B2B clients and more than 3,500 households. Waste4Change was created by founder and CEO Mohamad Bijaksana Junerosano based on conversations between PT Greeneration Indonesia, an NGO, and waste management organization PT Bumi Lestari Bali (ecoBali) to form a company that reduces the amount of waste that ends up in landfills. Junerosano is an environmental engineer by training and spent 16 years working in the solid waste sector. Junerosano says that a major opportunity is created by Indonesia’s low recycling rates (about 11% to 12%), which means there is a lot of valuable recyclable material that is being left behind. “Waste reduction is a top priority, followed by material optimization and recycling which supports the concept of a truly circular economy,” he told ZebethMedia. Waste4Change will use its new funding on expansion and increasing its waste management capacity up to 100 tons per day over the next 18 months, with the target of reaching more than 2,000 tons per day over the next five years. Waste4Change’s team Junerosano said Waste4Change differentiates from traditional waste management solutions by providing an end-to-end solution, with a focus on sustainability and zero waste. Part of its strategy includes more digital integration for monitoring and recording the process of waste management and automating its material recovery facilities. “We see digital integration as a valuable tool to build a sustainable waste management ecosystem,” he said. “The goal is always to create harmony between the environment, the economy and the people.” Waste4Change’s digital integration strategy this year and next include improving its waste journey report and monitoring, which its customers receive after their trash is processed. To use Waste4Change, customers can ask for a pick-up team to collect their pre-sorted trash or drop it off themselves. The company currently has 108 employees and 141 waste management operators, with plans to add 52 more people to its team and work with 300 informal waste collectors and SMEs. Informal waste collectors include scavengers, waste banks, waste stalls and waste aggregators. For recycling business partners, including informal waste collectors, Waste4Change is building a platform to help them sell and buy solid waste with the company. The goal is increase the traceability and accuracy of the waste management process. It is also working on a program called Send Your Waste, where consumers can send waste to Waste4Change’s pick-up points. An app tells them what kinds of waste to send, where the nearest pick-up point is and what kind of reward they can receive. Junerosano says informal waste collectors tend to be selective about the materials they collect, picking out PET bottles, glass and cardboard. But this means less desirable materials like PP plastic, multilayer packaging and styrofoam are often left behind, polluting the environment. To combat that, Waste4Change has started a service called Waste Credit, that gives incentives for picking up certain materials, and also makes it easy for waste collectors to build this businesses. “Considering the crucial role of the informal sector in improving Indonesia’s recycling rate, we aim to build a waste recycling platform that will keep the system sustainable,” he said. “We are more than happy to bring it to life with a joint venture or joint operation with other industry stakeholders, including those in the informal sector and local Reduce, Reuse, Recycle (3R) temporary waste storage sites.” In a statement, AC Ventures founding partner Pandu Sjahrir said, “Waste4Change is a pioneer providing an end-to-end waste management solution. Sustainability is the team’s main focus, with a demonstrated commitment to building a better future for Indonesia. The company is proving that it has reached product-market fit and has the potential to scale across the nation.”

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