General Motors

Cadillac confirmed Monday that its forthcoming flagship Celestiq sedan will launch late next year with all of the futuristic bells and whistles befitting a bespoke EV starting “north of $300,000.” The Celestiq isn’t just a flagship for the GM luxury brand. The four-seater is slated to set the direction for the brand’s transition to a full battery-electric lineup by 2030. GM is loading up the Celestiq with new features and tech, pushing the price point well beyond other Cadillac models. When GM begins building the Celestiq by hand December 2023 at its Technical Center in Warren, Michigan, the vehicle will cost roughly 10 times an entry-level Cadillac. What will customers get for that six-figure price tag? The all-electric sedan will feature a 600-horsepower, dual-motor, all-wheel-drive setup that can travel from 0 to 60 miles per hour in 3.8 seconds, and use the same Ultium platform that will underpin GM’s other future EVs. Cadillac estimates that the sedan can travel around 300 miles on a fully charged battery, and said it will be equipped with a 200 kW DC fast charging system capable of adding 78 miles in 10 minutes. Here are five other features you didn’t know about the forthcoming Cadillac Celestiq. Smart roof The Cadillac Celestiq will use the largest piece of automotive glass in the world, according to the company. The all-glass roof measures 7.5 millimeters thick – double the depth of a high-grade acoustic windshield – and uses Suspended Particle Device technology, a type of film invented by Woodbury, New York-based glass supplier Research Frontiers. The film, which is already used in the roofs of certain models from McLaren, Mercedes-Benz and others, allows each passenger to adjust the overhead lighting by controlling the transparency of the glass, from less than 1%, for the darkest level of opacity to the 20% tint of a standard sunroof. Privacy blinds Research Frontiers is also behind – or, in front of – the Celestiq’s five high-definition, interactive LED display screens. A 55-inch-diagonal screen that stretches pillar to pillar, unites two separate screens under a single pane of glass, with pixel density comparable to an 8K screen. Rear passengers get 12.6-inch seatback displays. Lest these screens distract the driver, the car will employ electronic digital blinds – another application of Research Frontiers’  Suspended Particle Device technology – designed to let passengers consume content in private. 3D-printing The Celestiq’s spacious cabin will spotlight a 3D-printed steering wheel, GM’s largest-ever printed production part. Altogether, the car uses about 115 3D-printed components throughout its body, chassis, interior and electrical system. That includes the seat belt loop guide – GM’s first safety-related 3D printed part – as well as window switches and grab handles. The architecture of the car’s underbody is designed to simplify the hand-built process. Its shock towers are constructed from six large cast aluminum components, with one shock alone supplanting up to 40 components from the overall body part count, according to Brandon Vivian, Cadillac’s executive chief engineer. This helps reduce weight and maximize space for more important features such as optional 23-inch forged aluminum wheels. Ultra Cruise Cadillac executives said that the Celestiq will come equipped for eventual “driveway-to-destination” Level 4-style autonomous driving. The car will use Ultra Cruise, a hands-free driver assistance technology and successor to GM’s Super Cruise suite of hardware. Celestiq will also come equipped with the necessary Ultra Cruise hardware to provide incremental progress through over-the-air software updates. Concierge service Not all Cadillac dealers will carry the Celestiq. “All dealers will be offered the opportunity to be able to sell the Celestiq,” said Rory Harvey, global vice president for Cadillac. “There is a significant investment requirement, so we don’t believe that all dealers will want to take that opportunity.” That investment includes retaining a concierge to help customize colors and materials. Cadillac said the Celestiq is available “by waitlist only.”  

The battery-electric Celestiq sedan, which starts “north of $300,000,”  is tasked with more than restoring Cadillac to its former glory; it now must back executives’ bold claim to “reestablish the iconic brand as the standard of the world.” But with a price tag more than three times the average transaction price of a vehicle from General Motors’ luxury marque, it’s difficult to imagine many Cadillacs of that heft — no matter how highly customized — will be quietly charging behind suburban garage doors. As the market enters an age where lower priced EVs pack 300-mile ranges along eye-popping horsepower and torque, who needs a bespoke EV? Cadillac is betting on it. The GM luxury brand, which plans to follow the market in phasing out gas engines by 2030, is trying to zig where its luxury competitors are zagging. Executives boasted that the brand will build, on average, fewer than two Celestiqs a day, when it goes into hand-built production at GM’s Technical Center outside of Detroit in December 2023. But will customers bite? The specs Cadillac revealed Monday don’t seems spectacular enough to justify the price. Built on the same Ultium platform underpinning all of General Motors’ future EVs, the Celestiq will feature a 600-horsepower, dual-motor, all-wheel-drive setup that can go from 0 to 60 mph in 3.8 seconds – a crawl compared with some Teslas, Porsches and the Ford Mach-E Mustang GT Performance model). Cadillac estimates that the sedan can travel around 300 miles on a fully charged battery, which will be the industry standard by the time the Celestiq arrives. High-tech features include a four-quadrant, adjustable smart roof, a 3D-printed steering wheel, and the latest iteration of Cadillac’s Ultra Cruise advanced driver assistance system. The car, available at certain Cadillac dealers “by waitlist only,” will come with a concierge to help decide upon colors, trims and materials. So far, the brand’s “whisper events” have shown a “broad spectrum of high-net worth individuals that would consider wanting to have a vehicle like this,” said Rory Harvey, global vice president for Cadillac. Cadillac has not specified how many “extremely low-volume” Celestiqs it will build but said it expects to sell the majority in North America, followed by China and the Middle East. Executives were emboldened this spring by high demand for its first-ever EV, the $60,000 Cadillac Lyriq SUV expected later this year, that forced it to close its 2023 order book earlier than expected. “I believe that we primed the pump,” Harvey said. “We have very solid foundations now to take the brand to the next level.” Still, is there demand for a Cadillac with fivefold the starting price? Executives said they believe buyers are willing to spend even more, noting that a fully loaded Escalade V, the high-performance version of Cadillac’s full-size SUV, pushes $150,000, and that some Cadillac CT5-V Blackwing models venture into six-figure territory. “We believe that we’ve got the ability to be able to generate customer demand at this higher price point,” Harvey said. Cadillac expects to begin delivering the Celestiq to customers in 2025, with high hopes for a revival. “Cadillac at a point in time was referred to as the standard of the world,” Harvey said. “We believe in terms of this vehicle that it gives us the ability to start to reclaim some of that position.”