Zebeth Media Solutions

mental health

Telehealth unicorn Cerebral lays off 20% of staff for ‘operational efficiencies’ • ZebethMedia

Cerebral is laying off 20% of its staff, citing an ongoing push for efficiency at the digital health unicorn. A spokesperson for Cerebral confirmed the layoffs to ZebethMedia but did not share the specific number of employees affected. According to the WSJ, which first reported the news, and Insider, some 400 people will lose their jobs, primarily clinical staff and care counselors. “Today’s changes are part of Cerebral’s ongoing transformation program, which drives to create more sustainable growth and stability, while further delivering our mission to democratize access to high-quality mental health care for all,” a Cerebal spokesperson told ZebethMedia. “These changes are focused specifically on realizing operational efficiencies while prioritizing clinical quality and safety across the organization.” The company did not explain what type of severance, if any, was offered to employees, but did tell ZebethMedia “we are doing everything we can to support our impacted colleagues as they pursue other opportunities.” Cerebral’s model explains care counselors meet with patients regularly to manage medications prescribed by clinicians and provide support. The SoftBank-backed company has come under scrutiny for making it easier to provide ADHD medication to potential clients. Perhaps too easy: allegations led to an investigation by the Department of Justice, into potential violations of the Controlled Substances Act for overprescribing prescriptions such as Adderall. A lawsuit was also filed against the company by Matthew Truebe, former vice president of product and engineering, alleging company higher-ups encouraged Cerebral employees to prescribe stimulants to all ADHD patients. According to a press release, the company has since stopped providing those services, citing the need to review its clinical quality and safety processes. “Based on recent feedback from stakeholders, it is clear that this has become a distraction from our focus to democratize access to mental health care services, provide treatment for more patients and add service lines for new conditions,” Robertson said in the release. The San Francisco-based company has raised over $426 million since its founding in 2020, $300 million of which was announced in a Series C last December. Cerebral is valued at $4.8 billion, according to Behavioral Health Business. Earlier this year Cerebral laid off “hundreds” of people primarily affecting its support and operations team to better its programs. At the time, the company did not provide any details to ZebethMedia explaining any severance offered to employees. Cerebral is just one of many healthcare startups making cuts in the past few months, such as Truepill and Noom. Current and former Cerebral employees can contact Andrew Mendez by e-mail at andrew.mendez@techcrunch.com or on Signal, a secure encrypted messaging app, at 669-832-6800.

Calm launches clinical mental health offering, Calm Health • ZebethMedia

Calm, the subscription-based mindfulness app, today announced its first foray into a clinical mental health offering: Calm Health. Offered through payers, providers and self-insured employers, Calm Health includes condition-specific programs designed to “bridge the gap between mental and physical healthcare,” according to the company. Calm Health both replaces Calm’s previous employer offering, Calm for Business, and builds off of Calm’s acquisition of tech startup Ripple Health Group in early February. Using Ripple’s technology, Calm Health connects users with different healthcare options, starting with support for patients suffering from anxiety or depression or using programs in-between therapy sessions. Calm plans to eventually add mental health programs for people with physical conditions like hypertension, obesity, heart disease and cancer. “Mental health has risen to the forefront of our nation’s health concerns,” Calm CEO David Ko said in a statement. “From the tolls of the pandemic to financial uncertainty and workplace anxieties, people have turned to Calm over the past ten years to manage their mental health. As we move into healthcare, our goal is to reach even more people with clinical mental health tools and destigmatize the importance of regular mental healthcare.” The rollout of Calm Health comes after a bit of a rough patch for Calm, which laid off 20% of its staff in August as usage fell from a pandemic peak. Prior to the layoffs, Ripple CEO David Ko became Calm’s chief executive, signaling the company’s ambitions to move into new market opportunities. As of December 2020, Calm was valued at $2 billion and had raised $218 million from investors including Insight Venture Partners, Ashton Kutcher’s Sound Ventures and Creative Artists Agency. It competes against rivals including Headspace Health, the result of a 2021 merger between mental health company Ginger and mindfulness-focused Headspace. Headspace Health recently acquired Shine and Sayana as the macroeconomic climate spurred consolidation in the health tech space.

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