Mobile

Elon buys Twitter, new App Store rules, gambling ads backlash • ZebethMedia

By zebethcontrolPosted on October 29, 2022Posted in app stores, Apple, Apps, developers, Google, Mobile, This Week In AppsNo Comments

Welcome back to This Week in Apps, the weekly ZebethMedia series that recaps the latest in mobile OS news, mobile applications and the overall app economy. Global app spending reached $65 billion in the first half of 2022, up only slightly from the $64.4 billion during the same period in 2021, as hypergrowth fueled by the pandemic has slowed down. But overall, the app economy is continuing to grow, having produced a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports. Global spending across iOS and Google Play last year was $133 billion, and consumers downloaded 143.6 billion apps. This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more. Do you want This Week in Apps in your inbox every Saturday? Sign up here: techcrunch.com/newsletters. Musk buys Twitter It’s official, Elon Musk now owns Twitter. In typical Musk fashion, the transition has been nothing but chaotic, with the deal closing just ahead of the deadline set by the Delaware Chancery Court — the court where Musk was planning to try to exit the deal by claiming Twitter had misled him about the number of bots on the platform. (He was really looking to get the price down, of course!) In any event, the Telsa and SpaceX exec now has a new toy and everyone is waiting to see what comes next. Earlier, Musk had hinted at layoffs, then later retracted his statements, saying he wouldn’t fire 75% after all. However, he did immediately clear out the C-suite, including CEO Parag Agrawal, CFO Ned Segal, General Counsel Sean Edgett and Head of Legal, Trust and Safety Vijaya Gadde — a sign that he’s planning to fill out Twitter’s top ranks with execs who will do his own bidding and not fight for the Twitter of days past. Still, Musk’s talk about a Twitter that’s more permissive of “free speech” doesn’t quite align with his message to advertisers posted shortly after the deal’s close: He promised marketers that Twitter can’t turn into a “free-for-all hellscape.” That’s clearly a tacit acknowledgment on Musk’s part that advertisers don’t want to post their content next to hate speech-filled tweets. And despite Musk’s plans to grow Twitter’s subscription business, around 90% of Twitter’s revenue today comes from advertising. Given what he had to pay to own Twitter, Musk probably doesn’t want to have to pay to keep it running, too. App Store Review Guidelines now give Apple a cut of NFTs, in-app advertising Image Credits: ZebethMedia Along with the launch of iOS 16.1, Apple also introduced new App Store Review Guidelines. Among the major changes were two new rules designed to give Apple a bigger slice of the NFT market and Meta’s core advertising business. The company said apps will be allowed to list, mint, transfer and let users view their own NFTs, but clarified that owning an NFT could not be a shortcut to unlocking any more features in an app. In other words, the ownership of an NFT shouldn’t be a way to route around Apple’s in-app purchases. In addition, Apple said NFT apps can’t display external links or other calls-to-action to purchase NFTs — that can only take place through Apple’s own in-app purchases system, as well. This change is not all that surprising. As the web3 market grows, Apple wanted to find a way to stake its claim on the revenue and transactions that are occuring inside these new apps. Plus, it’s a better consumer experience for NFT marketplace apps to not just function as a showcase for users’ purchases, but as a place where users can actually transact. The other big rule adjustment, however, is a bit more startling. In a bold move, Apple essentially said it deserves a cut of Meta’s ads business as well as any other social app. The new rule around social media apps now states that purchases of “boosts” have to flow through Apple’s in-app purchase system. This could impact any app that sells the ability to boost a post to a wider audience, like Meta (Facebook, Instagram), TikTok, Twitter, dating apps and others. Meta, of course, took significant issue with this change, saying that Apple’s policy undercuts others in the digital economy after Apple had previously said it wouldn’t take a share of developer ad revenue. While Meta isn’t exactly a sympathetic player here, it’s concerning that Apple has decided it can now tax advertising inside iOS apps at the same time it runs its own expanding ads business. That seems like a move regulators will need to look into asap. App Store gambling ads backlash Speaking of Apple’s ads business…The company’s App Store ads platform expanded this week to include new ad slots like the main Today tab and a “You Might Also Like” section at the bottom of individual app listings. The slots are available in all countries as of October 25, except China. The ads have a blue background and an “Ad” label to differentiate them from other listings. Developers, however, were immediately disturbed by the instant deluge of gambling ads that appeared marketed alongside their own, including against kids’ applications and, in at least one case, a gambling addiction recovery app. This was a poor look for Apple. After all, the gambling category itself is already controversial — many developers would rather not share an app marketplace with these often predatory apps in the first place, much less have them advertised alongside their own. Apple at least moved quickly to respond to the backlash by “pausing” gambling ads and a few other categories on App Store product pages, but the company didn’t say how long this pause would last or what it planned to do about the situation in the long term. Spotify accuses Apple of anti-competitive behavior, this

Play Store revamp, Google antitrust suit updates, BeReal’s real traction • ZebethMedia

By zebethcontrolPosted on October 15, 2022Posted in app stores, Apple, Apps, Google, Mobile, mobile apps, This Week In AppsNo Comments

Welcome back to This Week in Apps, the weekly ZebethMedia series that recaps the latest in mobile OS news, mobile applications and the overall app economy. Global app spending reached $65 billion in the first half of 2022, up only slightly from the $64.4 billion during the same period in 2021, as hypergrowth fueled by the pandemic has slowed down. But overall, the app economy is continuing to grow, having produced a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports. Global spending across iOS and Google Play last year was $133 billion, and consumers downloaded 143.6 billion apps. This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more. Do you want This Week in Apps in your inbox every Saturday? Sign up here: techcrunch.com/newsletters. Epic Games and Match attempt to expand their antitrust lawsuits against Google Image Credits: Alex Tai/SOPA Images/LightRocket / Getty Images Epic Games and Match Group are looking to fortify their antitrust lawsuits against Google by adding new counts to their initial complaint, filed last year, which illustrate the lengths Google supposedly went to in order to dominate the Android app market. The companies, a week ago, filed a motion to amend their complaints in their cases against Google, which now allege that Google paid off business rivals not to start other app stores that would put them in competition with Google Play. This would be a direct violation of U.S. antitrust law known as the Sherman Act, the amended complaint states. Epic Games and Match Group had originally detailed Google’s plans in a filing last year, where they detailed a Google program known as “Project Hug,” or later, the “Apps and Games Velocity Program.” This effort was focused on paying game developers hundreds of millions of dollars in incentives to keep their games on the Google Play Store, it had said. Now, Epic Games and Match Group are looking to add to their complaint with two new allegations specifying how Google had either paid or otherwise induced its potential competitors to agree to not distribute apps on Android in competition with the Play Store, including through their own competing app stores. Google, it reads, had identified developers who were “most at risk … of attrition from Play” and then approached them with an offer of an agreement. The complaint now deems this a “per se” violation of Section 1 of the Sherman Act, which prohibits “every contract, combination in the form of trust or otherwise, or conspiracy, in restraint of trade or commerce among the several States, or with foreign nations,” it says. (You can read the full story here on ZebethMedia.) Google Play revamp continues Image Credits: Google Google announced this week new features for its Play Store that are designed to put more of developers’ store listing assets “front and center.” The company says that on large-screened devices, like tablets, foldables and Chromebooks, the Play Store redesign will make better use of app screenshots, videos and descriptions directly in the Apps and Games Home. This will help Android users when they’re browsing for new apps and games to install, Google says. It’s also adding the ability for developers to upload Chromebook-specific screenshots in the Play Console, to better portray the Chromebook experience. Developers can upload up to eight screenshots, in the recommended 16:9 screenshots for landscape, with dimensions of 1080-7690px. Google is updating its quality guidelines for tablets for consistency across large screens, as well, but notes that previous uploads won’t be impacted by the changes. Google additionally published a set of content quality guidelines to help developers learn best practices about how to showcase apps on large screens. The changes announced this week follow an earlier revamp of the Play Store that offered users the ability to filter search results by device, making it easier for them to discover and download apps for non-phone devices like smartwatches, TVs and cars, including through remote installs. The feature was timely, given Google’s recent debut of its first Pixel-branded smartwatch this month. BeReal’s real traction Gen Z social media app BeReal encourages its users to take a photo every day — a format designed to create a daily habit. But only a small number of the app’s users are currently doing so, new estimates from a third-party app intelligence firm indicate. According to research from Sensor Tower, BeReal is demonstrating significant traction across some metrics — it topped 53 million worldwide installs across the App Store and Google Play and has seen its monthly active users jump by 2,254% since January 2022, for example. But only 9% of its active Android installs are opening the app every day as of the third quarter of this year, the firm found. Active users are a better indication of an app’s adoption than downloads, as many people will install an app out of curiosity to check it out, but then abandon the app if they don’t end up enjoying the experience. On this front, BeReal is still trailing established social media giants, Sensor Tower says. Today, 9% of BeReal’s active installs on Android (users who downloaded the app and are actively using it) are now launching the app daily. That’s far behind Instagram and TikTok. Instagram leads this category with 39% of its active installs opening the app every day, while TikTok comes in second with 29%. This is followed by Facebook, Snapchat, YouTube and Twitter at 27%, 26%, 20% and 18%, respectively. Image Credits: Sensor Tower Of course, BeReal proponents point out that the app’s Android adoption is not at the same pace as iOS, as we said in our initial report. With many of its new installs being from young people in the U.S. — where iOS is preferred — this figure may not present a full picture of the app’s current usage.

Twitter gets an Edit button, Instagram increases ads, Google gets serious about wearables • ZebethMedia

By zebethcontrolPosted on October 9, 2022Posted in Apple, Apps, Google, Mobile, Social, This Week In Apps, TwitterNo Comments

Welcome back to This Week in Apps, the weekly ZebethMedia series that recaps the latest in mobile OS news, mobile applications and the overall app economy. Global app spending reached $65 billion in the first half of 2022, up only slightly from the $64.4 billion during the same period in 2021, as hypergrowth fueled by the pandemic has slowed down. But overall, the app economy is continuing to grow, having produced a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports. Global spending across iOS and Google Play last year was $133 billion, and consumers downloaded 143.6 billion apps. This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more. Do you want This Week in Apps in your inbox every Saturday? Sign up here: techcrunch.com/newsletters. Elon Musk is buying Twitter…again…maybe Image Credits: Bryce Durbin / ZebethMedia Elon Musk delivered another week of Twitter deal drama. After initially trying to worm out of the now-overpriced deal, the Tesla and SpaceX exec this week decided he would go through with the purchase after all. It was speculated that Musk may have seen the writing on the wall, and realized this legal battle was one he couldn’t win. (After all, he can’t simultaneously claim he wants to fix the Twitter bot problem by buying the network and then claim that there are just too darned many bots here — and that Twitter is lying about them, when in fact, its SEC filings indicate otherwise. Right?!) But it had also come to light that Twitter had been given the go-ahead by the judge to proceed with a probe that would allow it to seek out information as to whether the Twitter whistleblower Peiter “Mudge” Zatko had contacted Musk’s lawyers before he tried to exit the deal. It seems that Twitter’s discovery had uncovered an anonymous email claiming to be a former Twitter exec involved with Twitter’s Trust & Safety team that had been sent to Musk’s attorney on May 6. And Twitter wanted to find out if the legal team or Musk followed up to determine the sender’s identity. A judge agreed Twitter could dig in — and this was just before Musk changed his mind to move forward with the purchase. So perhaps it was this deep dive into more files and communications that Musk wanted to avoid? Maybe he didn’t want to be asked about this under oath? In any event, Musk said the deal was on and Twitter’s stock jumped over 22% on the news. But the matter wasn’t immediately resolved. As it turned out, Musk and Twitter hadn’t reached an agreement to end their litigation, and neither party had filed anything to stop the court case from proceeding. So the judge alerted them that the trial was still on and would start on October 17, 2022, as planned. But!… Twitter wasn’t ready to take Musk at his word about this sudden change of heart. The judge, however, agreed to give Musk’s team until October 28, 2022 — the date Musk’s team said they could close by — to see if the transaction goes through. If not, the parties will be given November 2022 trial dates, the judge said. Now the deal is hinging on the “receipt of the proceeds of the debt financing,” Bloomberg reported. Morgan Stanley and half a dozen banks underwrote the debt financing for the deal, and given the market conditions, they may find it more difficult to find buyers for the bonds and loans — possibly taking a loss on portions of the package, the report said. But they’re not likely to back out or find a legal means of doing so. Which means…Elon is buying Twitter again. We think! Go ahead, edit Your tweets Image Credits: Bryce Durbin/ZebethMedia And if that wasn’t enough Twitter news for the week, then there’s this other small tidbit: Twitter’s Edit button has arrived. The long-requested feature has now rolled out to Twitter Blue’s U.S. subscribers, in addition to subscribers in Canada, Australia and New Zealand. The feature allows users to edit their tweets for up to 30 minutes after posting — something that could help users clarify or correct a mistake in their tweet, fix a small typo or add hashtags, among other things. The edits are logged and visible to the public to prevent abuse. Additionally, Twitter said users can only edit their tweets five times within the 30-minute period, which is also meant to cut down the feature’s abuse. But many are still concerned that bad actors will find a way to take advantage of the addition to edit tweeting in misleading ways. Plus, it comes at a time when user demand for an edit button may have been quelled, given that Twitter last year introduced an “Undo Tweet” feature for its subscribers. This lets users quickly fix a typo after they post — likely cutting down on one of the major use cases for an Edit button. With “Undo Tweet,” users can delay their tweets for up to a minute, giving them time to re-read posts and fix errors, if needed. The edit feature was also one of Musk’s big ideas for fixing Twitter, we should point out. Shortly after taking a board seat at Twitter (remember when that was the big Twitter news?!), he polled his 80.5 million followers to ask if they wanted an edit button — either a tease of the planned announcement or a desire to look like he was already taking action at Twitter. A day later, Twitter announced an edit button was actually in the works after years of saying the opposite. But Twitter denied it was Musk’s idea. While the edit option is now live, its impact may be limited. The majority of Twitter’s users are not