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Episode #105 with Louise Yates & Jennifer Berg Episode #104 with Jule Gilchrist from Cuppa’T Teas Episode #103 with Annika Mang from TrailCollectiv Episode #102 with Ronley Arnold from OSI-CAN Sask Episode #101 with Susan Robertson from Susan Robertson Pottery Episode #100 with Victor Roman from the South Saskatchewan Community Foundation Episode #99 with Faith Alyssa Peter from Stressed Out Mamas Episode #98 with Leah Mazur from Carousel Creative Episode #97 with Carmen Johanson and Kimberley Baldwin from PayTrail Episode #96 with Meg Casebolt from Love at First Search Episode #95 with Karen Kobussen from CanBall Games Episode #94 with Wilson Acton Episode #93 with Carla Browne from Real Property Management Canada Episode #92 with Donna Ziegler from South Sask Community Foundation Episode #91 with Scott Love from Store to Door Canada Episode #90 with Mark Heise from Rebellion Brewing Episode #89 with Brendan McGuire from Affinity Credit Union Episode #88 with Tyler Clark form Prairie Benefits Solutions Episode #87 with Craig Reed from Virtus Group Episode #86 with Daria Malin from Boost Strategic Coaching Episode #85 with Bill Thorn form Regina Humane Society Episode #84 with John Vuong from Local SEO Search Episode #83 with Linda Boryski from Saskatoon PhysioYoga Episode #82 with Tracey Poffenroth Prato from RAD Talk with Tracey Episode #81 with Janet Kotylak, YWCA Woman of Distinction Episode #80 Your Ultimate Guide to Get Found with Local SEO Episode #79 with Jennifer Fox from Auto Electric Service Episode #78 with Janet Akre and Susan Robertson from River & Rail ArtVenture Episode #77 with Karen Smith from Better Business Bureau of Saskatchewan Episode #76 with Julie Naismith from SubThreshold Training Episode #75 with Josh Haugerud from Regina Folk Festival Episode #74 with Barb Stefanyshyn-Cote from Black Fox Farm and Distillery Episode #73 with Cory Furman from Furman IP Episode #72 with Tracy Archer from Knight Archer Insurance Episode #71 with Tim Nickel from Fifth Business Consulting Episode #70 with Taylor Weisgerber from Spartan Mechanical Episode #69 with Lisa McIntyre from The Optical Shoppe Episode #68 with Santa Claus Episode #67 with Kait Waugh from Fat Plant Farm Episode #66 with Natasha Vandenhurk from Three Farmers Foods Episode #65 with Dianne Beauchamp from PuroClean Regina Episode #64 with Adele Buettner from AgriBiz Communications Episode #63 with Mary Weimer from Conexus Credit Union Episode #62 with Winter Fedyk from Silo Strategy Episode #61 with Heather Day from C.S. Day Transport & YWCA Women of Distinction Nominee Episode #60 with Amber Goodwyn from Regina Folk Festival & YWCA Women of Distinction Nominee Episode #59 with Cari Bode from South Country Equipment & YWCA Women of Distinction Nominee Episode #58 with Donna-Rae Crooks from Brain Snacks Co & YWCA Women of Distinction Nominee Episode #57 with Michelle Grodecki from  Deaf Crows Collective & YWCA Women of Distinction Nominee Episode #56 with Sarah Tkachuk from KPMG & YWCA Women of Distinction Nominee Episode #55 with Dr. Sharon Leibel, YWCA Women of Distinction Nominee Episode #54 with Doug Yaremko from Paddock Wood Brewery Episode #53 with Madhu Kumar, YWCA Women of Distinction Nominee Episode #52 with Eric Oelson from Mortise & Tenon Store Episode #51 with Kim Korven from The Gentle Way Divorce Episode #50 with Erin Vaughan from Kinetic Auto Service Episode #49 with Lisa Brice from Brice Photography Episode #48 with Colleen Strauch from Luther College at U of R Episode #47 with Doug Pattison from Pattison Health Episode #46 with Erika Gayle from Erika Gayle Photography Episode #45 with Carly Patryluk from House of Paws Pet Boutique Episode #44 with Erin Caleval from Erin & Associates Insurance Episode #43 Part #2 with Nikki Jacquin from Nikki’s Portraits of Childhood Episode #43 Part #1 with Jess Tiefenbach from Stay n Play Parenting Episode #42 with Nadene Joy from Nadene Joy Episode #41 with Richard Arockiasamy and Sanjana Kumta from GreenMache Episode #40 with Jodi Barrett, CEO of Kettlebell Kickboxing Canada Episode #39 with Erin Kinder from Kinder Surprises Antiques Episode #38 with Tanner Goetz from Munz Media Episode #37 with Jessica McNaughton from memoryKPR Episode #36 with Wendy Turner-Larsen from Turner Larsen Consulting Episode #35 with Jill Poulton from Transformational Leadership Episode #34 with Janci Templeman from Walker Wakefield Episode #33 with Denise Anderson, Author, Divorce in a Small Town Episode #32 with Anne Gibbons from Gibbons Travel Consulting Episode #31 with Charlene SanJenko from PowHERhouse Media Episode #30 with Dr. Vianne Timmons from the University of Regina Episode #29 with Margaret Kisikaw-Piyesis, from All Nations Hope Network & YWCA Woman of Distinction Episode 28 with Dr. Renatta Varma, Vitreo-Retinal Surgeon & YWCA Woman of Distinction Episode 27 with Jo-Anne Dusel from PATHS & YWCA Woman of Distinction Episode 26 with Dr. Emily Bamforth from Royal Saskatchewan Museum & YWCA Woman of Distinction Episode 25 with Nigora Yulyakshieva from City of Regina & YWCA Woman of Distinction Episode 24 with Pam Klein from Phoenix Group & Miriam Johnson from Saskatchewan Roughriders Episode 23 with Gr. 5 & 6 Students from Argyle School Episode 22 with Tiffany Wolf from Helium Communications Episode 21 with Jeff Kinash from Peregrine Farm Episode 20 with Charlene Oancia from Springer & Oake Episode 19 with Dan Benesh from BarterPay Regina Episode 18 with Prabha Mitchell from WESK Episode 17 with Terrie Dunand from REMAX Crown Real Estate Episode 16 with Kim Zacaruk from Stone’s Throw Coffee Collective Episode 15 with Luke Rossmo from Luke Rossmo Music and Gareth Bawden from Bawdenmedia.com Episode 14 with Kristen Hill from Kristen’s Cultures Episode 13 with Cyndie Knorr from Cynergy Coaching Episode 12 with Paul Burch from EchoLotto Inc. Episode 11 with Rea Faber from Amaranth Designs Episode 10 with Brandi Good from BLG Business Solutions Episode 9 with Dr. Gina Grandy from Hill | Levene Schools of Business Episode 8 with Candyce Fiessel from The Style Academy and Shear Escape Salon and Spa Episode 7 with Michelle Strawford from Bella Chic Fashion & Decor and What Women Want Episode 6 with Jordan McFarlen from  Conexus Business Incubator Episode 5 with Cheryl

Episode #105 with Louise Yates & Jennifer Berg Episode #104 with Jule Gilchrist from Cuppa’T Teas Episode #103 with Annika Mang from TrailCollectiv Episode #102 with Ronley Arnold from OSI-CAN Sask Episode #101 with Susan Robertson from Susan Robertson Pottery Episode #100 with Victor Roman from the South Saskatchewan Community Foundation Episode #99 with Faith Alyssa Peter from Stressed Out Mamas Episode #98 with Leah Mazur from Carousel Creative Episode #97 with Carmen Johanson and Kimberley Baldwin from PayTrail Episode #96 with Meg Casebolt from Love at First Search Episode #95 with Karen Kobussen from CanBall Games Episode #94 with Wilson Acton Episode #93 with Carla Browne from Real Property Management Canada Episode #92 with Donna Ziegler from South Sask Community Foundation Episode #91 with Scott Love from Store to Door Canada Episode #90 with Mark Heise from Rebellion Brewing Episode #89 with Brendan McGuire from Affinity Credit Union Episode #88 with Tyler Clark form Prairie Benefits Solutions Episode #87 with Craig Reed from Virtus Group Episode #86 with Daria Malin from Boost Strategic Coaching Episode #85 with Bill Thorn form Regina Humane Society Episode #84 with John Vuong from Local SEO Search Episode #83 with Linda Boryski from Saskatoon PhysioYoga Episode #82 with Tracey Poffenroth Prato from RAD Talk with Tracey Episode #81 with Janet Kotylak, YWCA Woman of Distinction Episode #80 Your Ultimate Guide to Get Found with Local SEO Episode #79 with Jennifer Fox from Auto Electric Service Episode #78 with Janet Akre and Susan Robertson from River & Rail ArtVenture Episode #77 with Karen Smith from Better Business Bureau of Saskatchewan Episode #76 with Julie Naismith from SubThreshold Training Episode #75 with Josh Haugerud from Regina Folk Festival Episode #74 with Barb Stefanyshyn-Cote from Black Fox Farm and Distillery Episode #73 with Cory Furman from Furman IP Episode #72 with Tracy Archer from Knight Archer Insurance Episode #71 with Tim Nickel from Fifth Business Consulting Episode #70 with Taylor Weisgerber from Spartan Mechanical Episode #69 with Lisa McIntyre from The Optical Shoppe Episode #68 with Santa Claus Episode #67 with Kait Waugh from Fat Plant Farm Episode #66 with Natasha Vandenhurk from Three Farmers Foods Episode #65 with Dianne Beauchamp from PuroClean Regina Episode #64 with Adele Buettner from AgriBiz Communications Episode #63 with Mary Weimer from Conexus Credit Union Episode #62 with Winter Fedyk from Silo Strategy Episode #61 with Heather Day from C.S. Day Transport & YWCA Women of Distinction Nominee Episode #60 with Amber Goodwyn from Regina Folk Festival & YWCA Women of Distinction Nominee Episode #59 with Cari Bode from South Country Equipment & YWCA Women of Distinction Nominee Episode #58 with Donna-Rae Crooks from Brain Snacks Co & YWCA Women of Distinction Nominee Episode #57 with Michelle Grodecki from  Deaf Crows Collective & YWCA Women of Distinction Nominee Episode #56 with Sarah Tkachuk from KPMG & YWCA Women of Distinction Nominee Episode #55 with Dr. Sharon Leibel, YWCA Women of Distinction Nominee Episode #54 with Doug Yaremko from Paddock Wood Brewery Episode #53 with Madhu Kumar, YWCA Women of Distinction Nominee Episode #52 with Eric Oelson from Mortise & Tenon Store Episode #51 with Kim Korven from The Gentle Way Divorce Episode #50 with Erin Vaughan from Kinetic Auto Service Episode #49 with Lisa Brice from Brice Photography Episode #48 with Colleen Strauch from Luther College at U of R Episode #47 with Doug Pattison from Pattison Health Episode #46 with Erika Gayle from Erika Gayle Photography Episode #45 with Carly Patryluk from House of Paws Pet Boutique Episode #44 with Erin Caleval from Erin & Associates Insurance Episode #43 Part #2 with Nikki Jacquin from Nikki’s Portraits of Childhood Episode #43 Part #1 with Jess Tiefenbach from Stay n Play Parenting Episode #42 with Nadene Joy from Nadene Joy Episode #41 with Richard Arockiasamy and Sanjana Kumta from GreenMache Episode #40 with Jodi Barrett, CEO of Kettlebell Kickboxing Canada Episode #39 with Erin Kinder from Kinder Surprises Antiques Episode #38 with Tanner Goetz from Munz Media Episode #37 with Jessica McNaughton from memoryKPR Episode #36 with Wendy Turner-Larsen from Turner Larsen Consulting Episode #35 with Jill Poulton from Transformational Leadership Episode #34 with Janci Templeman from Walker Wakefield Episode #33 with Denise Anderson, Author, Divorce in a Small Town Episode #32 with Anne Gibbons from Gibbons Travel Consulting Episode #31 with Charlene SanJenko from PowHERhouse Media Episode #30 with Dr. Vianne Timmons from the University of Regina Episode #29 with Margaret Kisikaw-Piyesis, from All Nations Hope Network & YWCA Woman of Distinction Episode 28 with Dr. Renatta Varma, Vitreo-Retinal Surgeon & YWCA Woman of Distinction Episode 27 with Jo-Anne Dusel from PATHS & YWCA Woman of Distinction Episode 26 with Dr. Emily Bamforth from Royal Saskatchewan Museum & YWCA Woman of Distinction Episode 25 with Nigora Yulyakshieva from City of Regina & YWCA Woman of Distinction Episode 24 with Pam Klein from Phoenix Group & Miriam Johnson from Saskatchewan Roughriders Episode 23 with Gr. 5 & 6 Students from Argyle School Episode 22 with Tiffany Wolf from Helium Communications Episode 21 with Jeff Kinash from Peregrine Farm Episode 20 with Charlene Oancia from Springer & Oake Episode 19 with Dan Benesh from BarterPay Regina Episode 18 with Prabha Mitchell from WESK Episode 17 with Terrie Dunand from REMAX Crown Real Estate Episode 16 with Kim Zacaruk from Stone’s Throw Coffee Collective Episode 15 with Luke Rossmo from Luke Rossmo Music and Gareth Bawden from Bawdenmedia.com Episode 14 with Kristen Hill from Kristen’s Cultures Episode 13 with Cyndie Knorr from Cynergy Coaching Episode 12 with Paul Burch from EchoLotto Inc. Episode 11 with Rea Faber from Amaranth Designs Episode 10 with Brandi Good from BLG Business Solutions Episode 9 with Dr. Gina Grandy from Hill | Levene Schools of Business Episode 8 with Candyce Fiessel from The Style Academy and Shear Escape Salon and Spa Episode 7 with Michelle Strawford from Bella Chic Fashion & Decor and What Women Want Episode 6 with Jordan McFarlen from  Conexus Business Incubator Episode 5 with Cheryl

Episode #105 with Louise Yates & Jennifer Berg Episode #104 with Jule Gilchrist from Cuppa’T Teas Episode #103 with Annika Mang from TrailCollectiv Episode #102 with Ronley Arnold from OSI-CAN Sask Episode #101 with Susan Robertson from Susan Robertson Pottery Episode #100 with Victor Roman from the South Saskatchewan Community Foundation Episode #99 with Faith Alyssa Peter from Stressed Out Mamas Episode #98 with Leah Mazur from Carousel Creative Episode #97 with Carmen Johanson and Kimberley Baldwin from PayTrail Episode #96 with Meg Casebolt from Love at First Search Episode #95 with Karen Kobussen from CanBall Games Episode #94 with Wilson Acton Episode #93 with Carla Browne from Real Property Management Canada Episode #92 with Donna Ziegler from South Sask Community Foundation Episode #91 with Scott Love from Store to Door Canada Episode #90 with Mark Heise from Rebellion Brewing Episode #89 with Brendan McGuire from Affinity Credit Union Episode #88 with Tyler Clark form Prairie Benefits Solutions Episode #87 with Craig Reed from Virtus Group Episode #86 with Daria Malin from Boost Strategic Coaching Episode #85 with Bill Thorn form Regina Humane Society Episode #84 with John Vuong from Local SEO Search Episode #83 with Linda Boryski from Saskatoon PhysioYoga Episode #82 with Tracey Poffenroth Prato from RAD Talk with Tracey Episode #81 with Janet Kotylak, YWCA Woman of Distinction Episode #80 Your Ultimate Guide to Get Found with Local SEO Episode #79 with Jennifer Fox from Auto Electric Service Episode #78 with Janet Akre and Susan Robertson from River & Rail ArtVenture Episode #77 with Karen Smith from Better Business Bureau of Saskatchewan Episode #76 with Julie Naismith from SubThreshold Training Episode #75 with Josh Haugerud from Regina Folk Festival Episode #74 with Barb Stefanyshyn-Cote from Black Fox Farm and Distillery Episode #73 with Cory Furman from Furman IP Episode #72 with Tracy Archer from Knight Archer Insurance Episode #71 with Tim Nickel from Fifth Business Consulting Episode #70 with Taylor Weisgerber from Spartan Mechanical Episode #69 with Lisa McIntyre from The Optical Shoppe Episode #68 with Santa Claus Episode #67 with Kait Waugh from Fat Plant Farm Episode #66 with Natasha Vandenhurk from Three Farmers Foods Episode #65 with Dianne Beauchamp from PuroClean Regina Episode #64 with Adele Buettner from AgriBiz Communications Episode #63 with Mary Weimer from Conexus Credit Union Episode #62 with Winter Fedyk from Silo Strategy Episode #61 with Heather Day from C.S. Day Transport & YWCA Women of Distinction Nominee Episode #60 with Amber Goodwyn from Regina Folk Festival & YWCA Women of Distinction Nominee Episode #59 with Cari Bode from South Country Equipment & YWCA Women of Distinction Nominee Episode #58 with Donna-Rae Crooks from Brain Snacks Co & YWCA Women of Distinction Nominee Episode #57 with Michelle Grodecki from  Deaf Crows Collective & YWCA Women of Distinction Nominee Episode #56 with Sarah Tkachuk from KPMG & YWCA Women of Distinction Nominee Episode #55 with Dr. Sharon Leibel, YWCA Women of Distinction Nominee Episode #54 with Doug Yaremko from Paddock Wood Brewery Episode #53 with Madhu Kumar, YWCA Women of Distinction Nominee Episode #52 with Eric Oelson from Mortise & Tenon Store Episode #51 with Kim Korven from The Gentle Way Divorce Episode #50 with Erin Vaughan from Kinetic Auto Service Episode #49 with Lisa Brice from Brice Photography Episode #48 with Colleen Strauch from Luther College at U of R Episode #47 with Doug Pattison from Pattison Health Episode #46 with Erika Gayle from Erika Gayle Photography Episode #45 with Carly Patryluk from House of Paws Pet Boutique Episode #44 with Erin Caleval from Erin & Associates Insurance Episode #43 Part #2 with Nikki Jacquin from Nikki’s Portraits of Childhood Episode #43 Part #1 with Jess Tiefenbach from Stay n Play Parenting Episode #42 with Nadene Joy from Nadene Joy Episode #41 with Richard Arockiasamy and Sanjana Kumta from GreenMache Episode #40 with Jodi Barrett, CEO of Kettlebell Kickboxing Canada Episode #39 with Erin Kinder from Kinder Surprises Antiques Episode #38 with Tanner Goetz from Munz Media Episode #37 with Jessica McNaughton from memoryKPR Episode #36 with Wendy Turner-Larsen from Turner Larsen Consulting Episode #35 with Jill Poulton from Transformational Leadership Episode #34 with Janci Templeman from Walker Wakefield Episode #33 with Denise Anderson, Author, Divorce in a Small Town Episode #32 with Anne Gibbons from Gibbons Travel Consulting Episode #31 with Charlene SanJenko from PowHERhouse Media Episode #30 with Dr. Vianne Timmons from the University of Regina Episode #29 with Margaret Kisikaw-Piyesis, from All Nations Hope Network & YWCA Woman of Distinction Episode 28 with Dr. Renatta Varma, Vitreo-Retinal Surgeon & YWCA Woman of Distinction Episode 27 with Jo-Anne Dusel from PATHS & YWCA Woman of Distinction Episode 26 with Dr. Emily Bamforth from Royal Saskatchewan Museum & YWCA Woman of Distinction Episode 25 with Nigora Yulyakshieva from City of Regina & YWCA Woman of Distinction Episode 24 with Pam Klein from Phoenix Group & Miriam Johnson from Saskatchewan Roughriders Episode 23 with Gr. 5 & 6 Students from Argyle School Episode 22 with Tiffany Wolf from Helium Communications Episode 21 with Jeff Kinash from Peregrine Farm Episode 20 with Charlene Oancia from Springer & Oake Episode 19 with Dan Benesh from BarterPay Regina Episode 18 with Prabha Mitchell from WESK Episode 17 with Terrie Dunand from REMAX Crown Real Estate Episode 16 with Kim Zacaruk from Stone’s Throw Coffee Collective Episode 15 with Luke Rossmo from Luke Rossmo Music and Gareth Bawden from Bawdenmedia.com Episode 14 with Kristen Hill from Kristen’s Cultures Episode 13 with Cyndie Knorr from Cynergy Coaching Episode 12 with Paul Burch from EchoLotto Inc. Episode 11 with Rea Faber from Amaranth Designs Episode 10 with Brandi Good from BLG Business Solutions Episode 9 with Dr. Gina Grandy from Hill | Levene Schools of Business Episode 8 with Candyce Fiessel from The Style Academy and Shear Escape Salon and Spa Episode 7 with Michelle Strawford from Bella Chic Fashion & Decor and What Women Want Episode 6 with Jordan McFarlen from  Conexus Business Incubator Episode 5 with Cheryl

It’s 2022 and the digital marketing landscape has changed once again. This time, it’s not about a new social media platform or algorithm update. It’s about the way we consume content. And at the heart of this change is web design.In the past, web design was all about function over form. Websites were designed to be easy to navigate and digestible for search engines. But as we’ve become more accustomed to consuming content on our mobile devices, the function has taken a backseat to form. We want websites that are visually appealing and easy to use. And that’s where good web design comes in.By understanding how web design works and how it can be used to support your content marketing strategy, you can create a well-designed website and effective in getting your message across to potential customers. Now let’s talk about web design industry and its impact on content marketing.Content marketing is a strategic approach focused on creating and distributing valuable, informative, consistent, and relevant content to attract and retain a clearly defined target audience — ultimately converting visitors into customers.In other words, it’s about using content to promote your business by providing information. And while that might sound simple enough, there’s a lot to creating compelling content marketing. Creating successful content can be daunting, from understanding your audience to developing messaging that resonates with them.But at its core, good content marketing is about understanding what your audience wants. It needs and then creates and distributes content that meets those needs.As recently, we have shared that 94% of first impressions are related to your website’s design, and it is said that a user decides whether to stay or leave your website in 50 milliseconds. So, it’s pretty clear that web design can have a significant impact on the success of your content marketing strategy. Here are five ways how:One of the most important things is ensuring your content is easy to find and accessible to your audience. It does not matter how great your content is if no one can see it. That’s why it’s essential to have an effective web design.This means using clear, concise menus, well-designed navigation (drop-down menu), and search bar functionality. It also means ensuring your website works well on all devices, from desktop computers to mobile phones. By making your content accessible, you’ll ensure that more people will see it and be able to engage with it.Because the ultimate goal of a website is to increase conversion rate or to get people to take action, whether signing up for your newsletter, downloading a white paper, or making a purchase.Creating content is easy, but creating content that is readable and engaging is much more challenging. And if your content is difficult to read, people will simply move on to something else. Because the audience has a short attention span, you need to ensure your content is easy to read and digest.This means using short paragraphs, clear headlines, and simple language. You also want to break up the text and make your content visually appealing. Making your content easy to read will keep people engaged and more likely to take action.Designing for readability also means using typography that is easy on the eyes. This means choosing fonts that are legible and easy to read, as well as using proper spacing and indentation. By paying attention to the details of your web design, you can create a website that is visually appealing and easy to read.Have you heard the quote, “Don’t Judge a Book by its Cover”. But in the digital world cover is everything because the first thing people see when they visit your website is the design. And if your design is not up to par, people will simply move on to something else and your bounce rate will be high.Users will judge your website by its appearance, so it’s essential to ensure your design is professional and polished. This means using high-quality visuals, well-designed layouts, and consistent branding. By creating a website that looks great, you’ll give people a positive first impression of your business.And while visuals are essential, you don’t want to overload your website with images and videos. Too much visual content can make your website look cluttered and confusing, which might hurt your ranking in search engine.Instead, use visuals sparingly and only when they add value to your content. By striking the right balance, you can create a visually appealing website that provides a positive user experience.Web design is more than just creating a website and pieces of content. It’s about creating an online experience that is engaging for the visitors. And if your website is not attractive, people will simply move on to something else because they have more options.To create an engaging website, you need to consider the user experience. This means ensuring your website is easy to navigate, informative, and visually appealing. You also want to make sure your website loads quickly and is mobile-friendly. By paying attention to the user experience, you can create a website that people will actually want to use.And when people enjoy using your website are more likely to stay on your site longer and engage with your content. This can lead to more leads and conversions for your business. So, suppose you’re not paying attention to web design. In that case, you’re missing out on a valuable opportunity to engage with your audience.There’s no doubt that web design and content marketing are vital for every business, but what about search ranking? Well, the good news is that web design can actually have a huge impact on your SEO.Good web design helps to make your website more user-friendly and easy to navigate. This can lead to higher engagement rates, leading to better rankings in the search engines. In addition, good web design can also help to improve your website’s loading speed.And since Google now considers website speed as a ranking factor, this is a valuable benefit. So, if you want to improve your

Barb 0:00Are you ready to make the phone ring, the website ping and the tail ding. In our follow up episode on dogs, we’re talking about separation anxiety in our furry friends. Sound familiar? Barb 0:15Maybe you hear about it from the neighbors. Maybe you hear that sound each time you come and go from home. One of the best kept secrets in any community is its network of local businesses. But no more secrets from those skinned knee lessons that will make your wince, to the tell exposes, these everyday people are doing extraordinary things in their businesses, and today is no exception. Barb 0:40We’re talking with a local business owner. And we’re talking about dog separation anxiety. What it is and what you can do about it. Welcome to The Secret Life of local Show. I’m your host, Barb McGrath, Google girl and founder of the Get found for local program. Barb 0:59I’ve been helping local businesses thrive for over 20 years, from online businesses to multi location stores, you can turn browsers to buyers and thinkers to doers. Let’s get started. Barb 1:12Today’s guest is Ann Corcoran. She has a dog business where she helps pet parents who have dogs that are suffering from separation anxiety. Who knew a dog could get separation anxiety, but she’s here to tell us how to recognize it, what we can do about it, and the supports that are out there. So before I ramble on, let’s have Ann introduce herself and talk a little bit about your business for me Ann. Ann 1:43Hi there. Yes, so my name is Ann Corcoran and I’m a separation anxiety certificated trainer. And we’re here today just to give you some information, how we can actually help our dogs. So yeah, as Bob said, it’s not really recognized. As pet owners, we don’t always recognize the signs of separation anxiety. Those are the key few things that we can probably look out for, you know, think about how does your dog react to actually be when you’re before you’re going out? When you pick up your car keys or your mobile? Do you see your dog rushing to the door? Do you sit down to hide underneath the table? Do you see it patched? Is it licking its lips? So they’re just some of the signs of our dogs feeling uncomfortable in the environment at that time. Barb 2:28So those also sound like signs of stress, hiding, licking their lips, like those are signs of stress. Or they sound like signs of stress to me. So the dog is actually feeling quite stressed with the thought that you’re going to leave then is that right? Ann 2:43Yeah, that’s correct. Yeah. So before the event happens, the dog or dog will put two and two together very quickly. They’re very perceptive. So it could be that you might say a word like, right, we go to the shop now. Okay, have we got our pack lunch ready? Have you got this kid? Have you got your school bags ready, etc, for the dogs will pick up on our movements around the house and think, hey, something’s going on here. I’m not included, why are you going? So they then begin to demonstrate anxiety like we would so we might breathe heavily, and we might feel anxious by feeling sick, nauseous, sweating a lot, perspiring a lot, breathing rate change. And the same happens with animals, you know, that pile up the dog. It happened. Barb 3:25We know what’s so interesting about that. In the summertime, we spent a ton of time at the lake. And as soon as the coolers come into the house to get packed to go to the lake, the dogs instantly know where we’re going. And our dogs don’t feel stressed about going to the lake, they get quite excited. They will immediately go and sit in the truck. We might not be going for hours, but they’re in the truck. They’re making sure to go they’re both, you know, in their seats ready. So they pick up on these little cues. And one of the things that we really noticed this summer is as soon as there’s a slight change to routine. So our routine is, you know, get up, take a dog for a walk and get on with the day. But as soon as you don’t do exactly that, they know something’s going on. So they’re very smart little creatures. I think we underestimate them, right? Ann 4:21we certainly do. Yeah, we do. Andressa doggies. Barb 4:24So okay, so when I think about separation anxiety in my dog is shown. So showing signs of stress. As you know, like most people, they aren’t going to do something just because they’re showing stress. But I think sometimes those behaviors get carried away like they turn into destructive or negative behaviors. Is that typically when you would talk to someone, or do folks call you when they’re hiding under the table and you know, showing some of those very early signs? Ann 4:59Yes. So we’ve got two things here. We have a puppy, though sometimes a new puppy, because it moved away from its family home from its mom, and its siblings, though it feels very uncomfortable, it feels strange to them. So they will, you know, bark a lot they might serve if they’re not toilet trained already, they will actually defecate in their beds and around the house, because the stress is because of that toilet train that we got in that scenario. Ann 5:27Then you’ve got the dog, that’s, we’ve been there at home all the time, say during the COVID, the COVID pandemic. So everybody’s been working from home. And now obviously, gradually, now this year, we’re actually getting back to normal, which is great. We’re going back to the office, we’re going to the gym, kids going to school, the older children off to

Barb McGrath 0:00Our guest today, some would say, gee, she’s got it all. But there’s more to this story. Yes, she’s got a wonderful family, a great job, owns a business or one of the owners in a business, loves the work that she does has her health and fitness. But that wasn’t always the case. And that’s what we’re going to talk about today. Our guest, Carrie Bodie, ran her first half marathon in 2005, followed by a full marathon in 2006. She was in Boston, the year that the bombing happened. And there’s more to her story, but I’m gonna let her share that with you. So Carrie, welcome. Cari Bode 0:44Thank you. Great to be here. Barb McGrath 0:46It’s a pleasure to have you here. Barb McGrath 0:47So let’s start off on the business front. Tell me a little bit about the business that you’re a partner in and what you do. Cari Bode 0:56It’s South country equipment limited. We are a full line john deere dealership, we have eight locations across southern Saskatchewan, including Regina and moose, john weyburn, and some other surrounding communities. I’ve grown up in the business it actually I’m third generation. At this point how my grandfather’s had started the waiver dealership back in night taking over in 1965, my father took over the vagina one back in 78. And actually going back now to 2006, we merged to become from Watson tractor to become self control equipment with a couple of the family businesses that had some of the other surrounding stores as well. Cari Bode 1:38So over the last dozen plus years, we’ve grown to eight locations. And it’s basically still kind of a big, big family business, primarily, most of our partners involved my brother, my uncle, my husband, my cousin, and a couple others as well. So it’s really kind of exciting to see that way, we’ve grown to over 200 full time employees. And it’s just exciting to see all the changes that have taken place and industry. The egg industry is constantly evolving. I mean, there are those who see it as something that’s always been there and you know, always will be a key part of the economy in this province. But there’s so much that’s changed, especially in the last I find, anyway, 1520 years with technology. I mean, everything now going into all the guidance equipment, the ability for equipment to be able to, you know, to be with the telematics connected to some of these units, reporting back to our service departments, when something’s running a little warm, or it could be a mechanical breakdown coming, we can actually predict that coming and have technicians sending out sending out parts before things actually break down. It’s just there’s a lot of, you know, just the advancements that have taken place, there’s even some things that we’ve been working on as our own dealer group, we’ve developed an app that have called crop intelligence that allows us to, it’s really, it’s really kind of really cool how it works, we have a best place, but it allows soil moisture levels to be to interpret and collect the data based on the weather in the moisture in the ground. Cari Bode 3:13And it allows from there, we are able to predict water driven yield potential for dryland farming, which is kind of in that area. And we’ve been we’ve had that in the last few years. And it’s grown exponentially. And we’ve got these weather stations set out across western Canada and part of the northern states now and, and that’s just something we develop in house with our, you know, staff in Saskatchewan and been able to, you know, find that technology out. So it’s just one of the exciting things that I you know, I never would have imagined, you know, 20 some years ago. Barb McGrath 3:45That exactly will end and no one would have been able to imagine that right? You know, it used to be that that farming was small business. And that is not the case anymore. Farming is big business, in Western Canada and in North America. And depending on whether or not you’ve, you know, kind of ever touched farming. From a family perspective, everybody has a bit of a different understanding of it. But I’m married into a farm family and we don’t spend a ton of time on the farm. But even that’s been an education for me just, you know, kind of learning peripherally. So, ya know, that’s been quite interesting. So and agriculture has not always been a business where women were equally involved. So tell me about the the transition, you know, what was the conversation with mom and dad when you’re like, No, I’m going into the family business, even though it’s agriculture. How did that all happen? Cari Bode 4:43Well, you know, it’s kind of funny because I you know, when I I’ve been in Regina since the late 70s. And I went to University of Regina studied business admin there and my first goal wasn’t to jump back into the business. I did a few little things on my own. And, you know, I finally kind of got back in the door. I think I actually when I started right down at the bottom, and I was filling in, I think for maternity leave and reception and some basic accounting, and you know, and that was kind of where I got back in full time in the late 90s. And I worked my way up in the finance side of things and handled all the basic accounting and finance. And right now my primary role is in sales, administration management, handling all the paperwork and all the contracts and financing that comes in through for all of our eight locations. Cari Bode 5:26And so that’s kind of where my, my focus has always been kind of in

Barb McGrath 0:06Our guest today has an extensive resume in the arts. She plays a key role in building and developing future artists, musicians, and everyone with a passion for the arts. She has rules on board, in bands and in community radio. As an artist, she is adaptable. And she supports all artists, no matter their passion. She’s a local filmmaker, and in fact, has formal training, where she, where she’s most used to being behind the camera, but does step in front of a camera at times. Today’s guest is Amber Goodwin. Welcome, Amber Goodwyn 1:04Thanks for having me. Hi. Barb McGrath 1:07It’s such a pleasure to have you here. So tell us a little bit about some of your artistic background. Because when I read about you, you are one of the most adaptable artists that I think I’ve had the chance to interview and meet before. Amber Goodwyn 1:22Um, for sure. So um, so yeah, thanks for this opportunity. I so I consider myself a multi disciplinary artist, which means that I have practices kind of work that I’ve been developing over the years in different disciplines. So I trained formally in university in filmmaking, experimental filmmaking. But I also had been playing in bands since I was a teenager, and I’m most definitely not a teenager anymore. Amber Goodwyn 1:56And also, may I come from a family of musicians. So you know, we I’ve always been have been known to, I’ve always known that art has value. And then also just a variety of different practices. But my main focus is being writing, filmmaking and most importantly, music. I’ve also sort of parlayed that into a career of sorts by working community radio for I used to be the music, managed music at CKY in Montreal, and then I moved into program direction here at the community station, Regina CJ Tr 91.3. FM, and recently taken on the executive director role. But I also think it’s important to contribute to creative enterprises that I believe in. So I’ve also been sat on the board of girls rocker Dinah, which is an amazing music, education and empowerment resource for young women and non binary folks who are learning an instrument and taking up space and getting loud. I also am on the board of directors for the swamp fest arts and music festival, which is an independent music festival that happens here in town. And I also am a volunteer jury member for the Polaris Music Award, among other jury work that I do. So yeah, I I’m really excited by innovation, and also seeing what artists do over the span of a long career. Barb McGrath 3:24So one of the things I forgot to mention, when I was doing your introduction of courses, you’re one of the nominees for the YWCA awards of distinction here in Regina. And, you know, those awards they’ve gone on for for an extensive period of time. And one of the, I suppose one of my personal realizations with those awards is, every year I look to see who’s been nominated. And I am fascinated by the experience and the depth of the nominees. To the point that like I want to say, I like I honestly didn’t know that we had some of that depth in our community. And I listened to you talk about your experience in the arts. And again, like, you know, the the normal person, the common person doesn’t realize the kind of experience that we have in our community. So first off, congratulations, and kudos to you for the commitment that you’ve made to the artistic community. Can you talk a little bit about where your passion comes from? I know you talk about from family. So was it there since day one, we’re like how did you find your passion? Amber Goodwyn 4:38I’d have to say that I’d have to say that. I’ve always felt an impulse to to be creative to interpret my my lived experience, into some sort of format to help Express beyond just words and conversations and experiences in my life and then experiences the world around me. So and sometimes my partner who’s also a working artist, sometimes I’m like, how do people not be an artist? Like, it’s just a way of being, but people are creative in many different ways and express themselves in many different ways. But, but I think, you know, there’s a whole lot of reasons why people would choose art as like, as focusing, focusing that aspect of their being. But to me, it’s just, it’s just always been there, I wouldn’t know what the answer is, except that perhaps, I was raised in a really unusual household where, really there were, there were very few limits on what I could do. In terms of focuses of my time, there’s a sense of I could, I could try out anything with minimal consequence, for better or worse. Barb McGrath 5:50And so but but that’s a good thing. I mean, you’d like to think that that most children are encouraged to, you know, try different things, find what you like. And I think eventually, we’ll start to niche down and say, you know, I really like sports, or I really like art, or I like the combination thereof, right? That sort of thing. Amber Goodwyn 6:11For sure. And I myself, am now a mother of a six year old. And, you know, we do I’m trying to take the the aspects of my upbringing that I think were most helpful, obviously, and try to apply them to her children report on this, you know, 20 years from now and whether it’s working, but but, but yeah, I didn’t have a lot of I have also just been a self starter, and I feel grateful for that. I don’t know where that sort of thing comes from. But, but I, but you know,

Barb McGrath 0:21Our guest today wears many hats. She’s a top notch chauffeur and enviable snack maker. And I think she’ll tell us just kind of as a hobby on the side, she’s the president of CSD transport, a third generation family business, CSA transports gas and diesel. You know, I’m not sure if it’s across western Canada, Canada or Saskatchewan, but she can tell us, the company started back in 1930. And on the side, they still toss a few groceries around as well. She’s active with the Saskatchewan Trucking Association and Canadian trucking Alliance. She’s leading the way in changes in this industry. Heather day joins us today as a nominee with the YWCA of Regina women of distinction as a female leader committed to creating a thriving and positive culture within her business and the industry. She’s an entrepreneur, a wife and a mom. Heather, thank you for being here. Heather Day 1:25Oh, thank you, Barb. Yeah. It’s lovely. Barb McGrath 1:30It’s a pleasure to have you here. So. So tell us a little bit about yourself, because you’ve definitely got a full plate. Heather Day 1:37Yes, yep. But I like it that way. So keeps me sane. So. So I grew up in Regina. And I guess my first foray into trucking was just as a kid, my sister and I would go out to the shop with my dad on weekends. And he would be doing payroll, and my sister and I, our job was just to kind of bounce around and mom was a nurse at the hospital. So he would sleep on weekends. So that was kind of how we were first introduced to just being around trucks and those wonderful sights and smells that go with diesel engines. And, and from there, as I got to be a bit older than sometimes I’d help out in the office during summer holidays, to provide some cover for the bookkeeper. But it was always just kind of part time and ducking in here and there just to lend a hand. And the business was still small enough at that point that I knew that, you know, when I finished high school or university, there wasn’t going to be a full time job available. But at some time, Dad was probably going to retire. And, you know, I was already kind of thinking about the possibility that that might be something that I wanted to do down the road. So in the meantime, took a completely different path. And I knew I had to lose a boat. I thought 35 years old and ended up being less than that. I had my own separate career as a high school music teacher and teaching over in London, England at that time, and I got a lot of really fabulous experience that a lot of people think, well, how does that relate to trucking, but we can get into some more of that later. But a lot actually carries over. So then when dad was ready to retire, then I bought the business from him. And with a business partner as well. And it was 2012 and just kind of dove in kind of face first. Barb McGrath 3:50That’s a good analogy. Hopefully, there was no faceplant along the way. Heather Day 3:55Oh, well, you know, a few bumps. But yeah. So yeah, it was certainly quite an adventure. At the start, you know, you’re just getting in. I already have a little bit of background, but just learning so much more of the details and the day to day operations. I have a little bit of awareness of some of the challenges. One of them, is that spacing, the whole industry is a driver shortage, which is going to come? Yeah, so that’s going to become fairly critical, probably in the next five to 10 years. We’re already seeing the impacts of it. And but yeah, that was one of the main ones. So just starting to get to work on that. How do we make sure that we’re an attractive place to work and and even broader than that, how do we make the industry attractive to people who maybe wouldn’t have considered it before? Just to make sure that there is that strong pool of drivers. Barb McGrath 4:57So let’s start there. Then, Heather, how Make the industry attractive to both men and women. Heather Day 5:04So that’s a great question because it is very male populated right now. And I think one of the things historically, is that the trucking industry hasn’t really talked about themselves very much. They’re very, I always think of it as being a very backstage industry. Behind the scenes, most people don’t think about how their groceries got to the shelves, or how the gas got to the gas station. Or all those fancy crafts supplies over at Michael’s. Barb McGrath 5:38Well, isn’t there like this magic pipeline underground? And it’s like the grocery fairies that bring them in? That’s what my kids think it is. They also think there’s fairies that clean up around here? Oh, yes, Heather Day 5:49Yes, we have the cleaning up ferried our house too. Yeah, but you know, and people don’t really think about it. And I kind of had that lightbulb moment when I was a kid, and you know, just because it was a family business. So there was actually it was pretty clear memory was probably about eight years old. And there was this huge Blizzard outside, like it was dark and blowing and drifting up against the patio doors. And we had hold all of our like a whole bunch of blankets down to the family room and kind of made a nest, watching movies and eating popcorn, and all kind of snuggled in cozy and warm. And then the phone rang. And, and so we hit pause on VHS and you know, dad went in the

Barb McGrath 0:01I feel a strange sense of familiarity. When I talked with today’s guests, she to jump from that comfortable corporate environment where she knew what to expect on a day to day basis. She knew everyone she was going to interact with. But the entrepreneurial bug caught her. And our guest today is going to talk about how that old saying do something every day that scares you, really holds true for her. In fact, just managing her business, and being successful can be more than enough to get her on a bed each day. I am super excited about our guest today who’s winter Fedak a director at silo strategy here in Regina, and she’s going to talk about how she found her passion and her purpose for bringing people and organizations together. Welcome, winter. Winter Fedyk 1:01Thank you. Barb McGrath 1:02Thank you for being here. No, I have to tell you, my kids honestly asked me this question this morning when we were planning our interview. I said winter FedEx coming on the show. My daughter said, Oh, I know her name. Was she running with Justin Trudeau? And I said yes, she was my daughter’s 13. So totally impressed. And my son said, so is summer coming on the show next. Oh, brother, buddy. And that’s what he’s done. He’s 11. And he’s always got that slapstick sense of humor. So welcome. And tell us a little bit about yourself. Since I just did that introduction for you. Winter Fedyk 1:37Yeah, no, thank you so much. I really appreciate the opportunity to come on your show. And I really look forward to our chat today. Yes, as I mentioned, my name is winter I’m, I’ve lived in Regina for most of my life, I had a brief vote 10 years in Ontario between the ages of you know, 25 and 35. And then I came back in 2010. And started working with the government of Saskatchewan for a number of years. And as you mentioned, about a year and a half ago, I decided to to leave that role to start silo strategy, which is an independent management consulting firm. It’s it’s just me right now. And I work with organizations, as you say, on bringing people and different parts of their organization together for project management and government relations work and strategy. So I’ve been doing that for the last 18 months. Okay. And the real reason for doing that was it was less about starting that business. And it was more about trying to find an income source that would let me run for the election last fall. Barb McGrath 2:41Yes. So do you want to talk about that experience? I mean, I, I would be deathly afraid of putting my name in my face out there. To stand for office, whether I was successful or not like I would find that really challenging. So where did you find the courage for something like that? Winter Fedyk 2:58Well, I was definitely afraid as well, to be very honest, it took about a year of yoga before I decided to actually tell people that I was thinking about this yoga and, and working with an executive coach and therapist to work through all of those issues that I was having the barriers that I was putting up for myself, to get mentally and emotionally ready for the experience. And I honestly, right, right up until I did it, I was never sure I was making the right decision. Okay. And that was a really hard feeling to live with to just trust my intuition that I was doing the right thing. Even though my mind and my body were telling me No, don’t do this. It’s gonna be you know, with the politics that we’ve got right now. Exactly pretty vitriolic. I’m happy to report that my experience was much better than I was anticipating, Oh, good. But it did take a lot of, you know, it did take a lot of internal work to get myself ready to the point where I was confident enough to put myself out there. Barb McGrath 4:01Good for you, you know, and congratulations to you, not just for putting your name out there. But talking about the work that it took to get ready to do that. I think it’s something that as a society, you know, we’ve all got things in the background that we’re working on. But we don’t talk about the work we’re doing to be able to put something forward. Right. So kudos to you. Now, I only know you a little bit right scratched the surface. But I’m gonna say there’s a little bit of a an overachiever and a type A personality in there. Right, which is common with women who are really driven to succeed. So one of the challenges I would think for you is when you decided to put yourself out there. All of a sudden, everyone else was somewhat controlling your destiny. Was that part of your thought process was that part of what was difficult for you Winter Fedyk 5:00Um, you know, that’s there’s so much there to unpack. One of the things that that pre work that I did, it really got me to a point where there wasn’t anybody else controlling what was going on for me, even though on the outside, it might have seemed that way. And of course, it was, you know, my campaign manager is taking me here, the National Party office is giving me lines about what they want me to say. But part of that pre work was really trying to make sure that I wasn’t going to lose that autonomy and independence of mind. Okay, because, you know, having worked in government with the most senior, you know, at very senior levels in multiple different governments across Canada, you know, I’ve really learned that you, you

The latest updates on Google My Business. This post is part of a continuing series of monthly updates on the #1 search tool used by ready-to-buy customers. For all the updates, or to see additional information, read Attract More Customers with Google My Business. Updates to Name, Address & Phone Google displays the date a listing was last updated when customers search for a business category. This is a significant change, as customers make their purchase decision based on up-to-date information. At a minimum, listing owners need to Post to their listing weekly and update hours, holidays, products and services as changes occur. Google Guarantee for Listings The little green star of the Google Guarantee is coming to Google Listings.  The rumors are true; Google is planning to charge for listings. At this time, a very few select US local business categories have the option to pay $50 per mos to receive the green star. It is expected that the demand for the service will be very significant. Watch for the option to upgrade your local service listing with a message similar to this one.  No word on timing when we can expect to see the option in Canada. New Attributes Google introduced four new attributes for listings: Online Care Online Appointment Online Estimates Online Classes Appointment required Mask required Staff wear masks Staff get temperature checks Temperature check required Black Owned Business (US only) Attributes help your customers differentiate your business from another. Have free wi-fi? Curbside pickup? These are important decision points for customers and will determine which business a customer selects. Attributes are pre-determined by Google but must be activated by the listing owner. Find Attributes in your Google listing under the Info menu, immediately after Products & Services. Account Suspensions There are two types of Google My Business listing suspensions. A “hard suspension” causes the business listing to be removed entirely from search and Google Maps. This is the most common type of suspension. A “soft suspension” leaves the listing available, but the account owner can’t manage it. Business owners often request the reinstatement without understanding the suspension. It’s too common that business owners panic, remove the listing and create a new one. “This is a terrible mistake,” according to Fischer of Search Engine Land, “because it risks the loss of all the content (photos, videos, reviews) associated with that listing. But if the listing is successfully reinstated, all the content and its the listing’s ranking will typically return within 72 hours.” Name and address errors are the most common infractions.   If your listing is suspended, carefully review any information you receive from Google and carefully follow their step-by-step instructions. Til next month!