Secret Life Ep. 64 with Adele Buettner from AgriBiz Communications
Barb McGrath 0:00Are you ready for radio THON? It starts Friday, October 16 at 4pm and ends Friday, October 23 at 4pm. This year, we’re raising $20,000 to reach out to reach our 20th anniversary goal, which is next year, donations of $50 or more will receive a limited edition gift. And every donation of $25 is entered in a draw for one or two. Sorry, one of two special prize packages in the radio fun. Celebrate local voices culture and streaming, tune in pledge your support. Regina community radio cannot exist without your support. Alright, let’s move on to today’s show. Our guest today has been working in the egg and food industry for a number of years providing management and leadership services and experience. She comes with a wealth of experience. So much so that she’s even been asked to sit on advisory committees for entrepreneurs around the province. So Adele Bittner is joining us today. Welcome, Adele. Adele Buettner 1:06Thank you. Barb McGrath 1:07It’s a pleasure to have you here. Tell us a little bit about yourself and your business. Adele Buettner 1:13I’m excited to be here. Thank you for the invitation, Barb. Well, I started my business in 1993. We’re going on to our 28th year and I just I don’t know where the time has gone. Yeah, it’s just flown by. I guess when you like what you do Time goes Barb McGrath 1:28By fast. It That is so true. Adele Buettner 1:31Yeah. And I was raised on a farm just a few minutes east of Saskatoon. So I’m from an agricultural background, but kind of had the best of both worlds. You know, my family, they were entrepreneurs. And they farmed about five minutes from the city. So we lived in the country, although I went to school in the city, when we had all in the city and we play ball in the city and had music lessons in the city. So you know, although we lived in the country and had that experience of, of knowing how to grow food and how to farm life, it we we also feel very much like we were a part of the city too. Barb McGrath 2:04So do you live in this city now or still rural. Adele Buettner 2:07I lived in the country until about 10 years ago, and I live in Saskatoon now. Barb McGrath 2:12Okay, so in the city now, you know, it’s interesting, I married into a farm family. And so same thing I had the city experience growing up, we chose home for me, and my husband grew up on a farm out near Humboldt. So our experiences were really different. I want to say the things that he could get away with as a kid, or especially as a teen, there was no way we could get away with some of that stuff. Yeah, in this city. So it is it’s a different experience right from the classroom, the school the sport. Absolutely. So agribusiness communications, tell me a little bit about the services you provide to your customer. Adele Buettner 2:48It was kind of the core of our of our business plan. And then that project work where people or organizations needed a job, you know, that had a start and a finish date done. That was just a contract work. We were interested in that. So that’s how we looked at our secondary part of our business. So Association management, we almost call that as our retaining clients. And then project work was the balance. And now over the last few years, we’ve seen a bit of a shift where we still provide Association management in agriculture and food. New a lot of project work, like we do everything from developing recipe books to doing media training, to doing focus groups or logo design. So it’s really evolved. As our industry is changed and some of the needs change, we were able to adapt and continue to through COVID. Barb McGrath 3:45Well, you know, isn’t that true? Because I think as we come out of COVID, or as we continue in COVID, businesses who have been able to adapt, seem to be doing okay, businesses were their platform relied on that, you know, face to face in person, they have had a much more difficult time. And of course, all of these new protocols impact them at a much higher level. So I presume that you were probably able to move a lot of your work in business online, zoom, Google meat, Skype, all those sorts of technology. Adele Buettner 4:18Well, for sure, we were able to move quite a bit of our business online. But certainly some of our business, you know, is no is is deferred for a year or longer because there’s no internet, right? There’s no need to face events. And although if you’re able to emulate some of the learning online, we haven’t really mastered the networking yet. Barb McGrath 4:40Yeah, it’s not the same. Adele Buettner 4:42That’s a face to face. Barb McGrath 4:44It is Yeah. Adele Buettner 4:46So we have moved a lot of our programs online. We’ve also introduced some new programs and the thing that we’ve really been focusing on and strategizing is aligning ourselves with other areas of expertise that we don’t have. Okay. So, you know, looking at, we recently launched an HR division, where I’ve brought in a number of HR experts that are independent consultants that, you know, as, as we work through with our clients, and people who have, you know, called upon us to help with strategies. And if you’re needing HR expertise, I have a bank of people that we can call. Barb McGrath 5:25That you can draw on. Yes, right. So so so how big is your business? Is it primarily you and you work with some subcontractors when needed? or What does it look like? Adele Buettner 5:35Well,