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In today’s world, Digital Marketing is trending in the online business. As a business owner, you need to promote your business to bring new customers. A lot of us rely on Instagram, TikTok for customers. The important of Facebook ads cannot be overemphasized.
In this article, you will learn how to create a custom audience and look alike audience to increase your visibility online.
I f you are use to Facebook ads, then you’re probably familiar with custom audiences. Building your custom audience is a great way to increase the detail of your ad targeting and improving the results of your adverts on Facebook.
These are your existing customers and prospects who have just interacted with your website or social media platforms. You can create a custom audience by applying your data such as page likes, email addresses and phone numbers.
Look alike Audience:
The lookalike audience gives you all kinds of advertising strength because you can indefinitely explore new customers. In fact, your client base is always growing and so are your lookalike audiences. This gives you a room for progress and improvement.
You can base a lookalike audience on:
- your customer data
- your custom audiences
- page likes
- Facebook users who watched your video
- users that performed a specific action on Facebook
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