Zebeth Media Solutions

call of duty

Physical ‘copies’ of the new Call of Duty are just empty discs • ZebethMedia

Cartridges and discs used to be how you got the latest games, but that’s been changing as downloads have become more convenient and reliable. But some people prefer the sure thing: a physical copy, so they can play offline or with a bad connection. To them, Activision says “qq”: the Call of Duty: Modern Warfare II disc is basically just a link to a 150-gigabyte download. Now, to be fair, games that size don’t fit neatly on even high capacity Blu-ray discs, which for distribution purposes max out at around 50 gigs. Not that we haven’t seen multi-disc games before (I never finished Final Fantasy VIII because the final disc was scratched… someday, Edea), but clearly Activision decided it wasn’t worth the bother in this case. That’s something of a shame, because there are people all over the world who, for one reason or another, would prefer a physical copy of the game. There’s the ever-present fear that one’s digital access might disappear for whatever reason, or perhaps one has a spotty connection — a common issue in the military, I understand. Even those with decent internet might find themselves uncomfortably close to transfer caps if they start their month with a 150-gig spree (even more once Warzone gets added). It’s been getting tougher for people making that choice — still a perfectly valid one for TV and movies, if you’re willing to wait a bit, by the way — but generally they have been able to get a working, if not fully updated and optimized version of the game that just works when you put the disc in. That’s not the case with CoD:MWII, as discovered by players who pre-ordered the game and received the disc slightly early. Far from having the full game on it, the disc is almost completely empty. This 72-megabyte app is basically just an authenticator and shell that initiates the enormous download process. I’d be willing to bet that most of those 72 megabytes are 4K video files of logos. There’s even a pre-order steelbook bonus (that’s a metal case for the disc and anything else it comes with). Players may be disappointed to find that this fancy reinforced packaging protects nothing of value. Obviously there is great waste entailed in the production of perhaps millions of discs (though the numbers are likely much lower than they used to) for no reason. But waste is endemic in consumerism. The bait and switch of it is the galling thing — that Activision is taking the worst of both worlds. There’s literally no point in even providing a physical version of the software if none of the reasons for doing so are fulfilled by it. It’s the equivalent of the next season of Stranger Things coming on a disc that just loads up Netflix and starts streaming. Why bother? It’s worth asking whether Activision could have built a version of the game that fit on a disc at all. Considering how proudly they’ve been advertising the realism of the graphics, probably not. A single 4K texture unit, say for a building front or character model, may be scores of megabytes, and any AAA game will have countless such textures. Meanwhile the audio and video assets also have to fit on there, and they can only be compressed so far before they degrade. Chances are the team thought that while a functional disc version would be theoretically possible, it would not be an adequate representation of the game they’d worked so hard on. One sympathizes: imagine spending all that time doing high-resolution photogrammetry of an Amsterdam street only to have it look like a level from Quake. Would the outcry if they announced no physical edition at all be worse than them shipping a fake one? Hard to say. At least the former takes “courage,” as Apple would no doubt put it, while the latter is just misleading and wasteful. We may be entering an era where digital delivery is the standard, but there are good and bad ways of doing it. This was a bad way.

Activision Blizzard’s Johanna Faries highlights the company’s emerging ‘anti-tox’ strategy • ZebethMedia

At ZebethMedia Disrupt today, Activision Blizzard General Manager Johanna Faries elaborated on the company’s plans to clean up some of the worst behavior in the franchise’s community, even as new lawsuits and allegations about its own culture continue to emerge. Last month, Activision Blizzard released a formal code of conduct for the Call of Duty community, which encompasses its broad consumer player base and the competitive scene. While the policy is pretty basic — no harassment, hate or cheating — it’s something the company can point to when it enforces the rules. “I’m happy to say, especially since you know the time that I’ve been in the chair, we’ve really raised the bar in terms of paying attention to ‘what does an anti-tox strategy need to look like? What does creating fair play environments, safe play environments look like?’” Faries said. “We just released for example — and it started in the beta — a first-ever franchise-wide code of conduct, which I know may sound like table stakes, and in many ways it probably is — but it’s here now. Faries noted that Activision Blizzard has teams “focused 24/7” on anti-toxicity, weaving together automated machine learning solutions with human moderation. The goal is to make it easier for players to quickly report bad behavior but also to incentivize the kind of good behavior that should serve as a model for the community. The crackdown on toxic behavior — which often disproportionately impacts marginalized players who still struggle for representation in streaming and gaming — goes hand in hand with weeding out players who cheat, according to Faries. “So there’s more to come on this, but I was really proud to see in addition to Ricochet [anti-cheating tech] and a lot of our anti-cheat anti-hacking initiatives that we’ve rolled out as well… our anti-toxicity focus is one that is a masthead going into this upcoming launch and for years to come,” Faries said. “We’re putting the best systems in place to make sure that players have the tools, but also have again the incentives, to continue to raise the bar of what it means to play fair to play with respect for everyone to play with integrity.” Over the weekend, Activision seemed to put its money where its mouth was, allegedly banning top competitor Doug “Censor” Martin from competing in the Fortune’s Keep tournament, citing his interactions with Call of Duty streamer Nadia Amine. Martin previously filmed a joke marriage proposal to the female player, who has faced a firestorm of sexism and baseless accusations that she’s somehow cheating at the game. In a tweet, Martin said that Activision “blocked him from competing” in the tournament over harassing Amine, though Activision Blizzard hasn’t yet confirmed the claim. If the company did indeed dole out an event ban over directing unwanted attention at a fellow player, it would track with its new emphasis on cleaning up behavior in the notoriously toxic Call of Duty scene.

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