AI-driven fashion platform Shoptrue constantly learns its users shopping habits • ZebethMedia

An A.I.-powered online fashion marketplace, Shoptrue, is launching its website into beta today with plans for a public release early next year. The site blends artificial intelligence and personalized recommendations with taste-driven shopping, the company says, which helps give users a source for style inspiration as well as the ability to create and share outfit […]

TAM tough love, ‘building in public,’ 6 key SaaS metrics • ZebethMedia

Are you ready to launch a bajillion-dollar startup? Before you start: Are you planning to build a centaur, a unicorn or perhaps a decacorn? Startup pitching has become an existential drama, in part because so many founders exaggerate the size of the total addressable market (TAM) in which they hope to compete. At ZebethMedia Disrupt, […]

Former ButcherBox execs leverage meat shipment expertise into new D2C startup • ZebethMedia

As ButcherBox’s former head of logistics, Juan Meisel knows how to get perishable items from A to Z, and now he wants to do the same for Grip, a perishable shipping company he is bringing out of stealth mode with $2 million pre-seed funding. Dubbed a “smart logistics engine,” Grip’s technology sits on top of […]

Klarna launches new creator features and shoppable video • ZebethMedia

As consumers turn to content creators to influence their online shopping habits, Klarna, the buy now, pay later platform, today launched a new Klarna Creator app for retailers and influencers to collaborate on brand campaigns and to track earnings, performance and sales. Klarna’s creator platform allows over 50,000 vetted creators to have access to leading […]

MaxAB, an Egyptian B2B e-commerce platform for food and grocery supplies, nabs $40M • ZebethMedia

Last year, MaxAB, the food and grocery B2B e-commerce and distribution platform serving a network of traditional retailers across Egypt and Morocco, raised its $55 million Series A in two tranches; the latter accompanied its acquisition of the Morocco-based and YC-backed WaysToCap. The moves signaled MaxAB’s ambition to dominate Egypt’s and North Africa’s B2B retail […]

Kenzz, an Egyptian e-commerce platform for the mass market, grabs $3.5M seed funding • ZebethMedia

Kenzz, an e-commerce platform bringing shopping to the mass market in Egypt and MENA, is announcing that it has raised $3.5 million in seed funding. U.S.-based and MENA-focused venture capital firm Outliers Ventures led the round. Some of the participating investors include HOF Capital, Foundation Ventures, and Samurai Incubate. The company, founded this February by […]

PayPal debuts a new rewards program that combines Honey’s discounts with other ways to earn • ZebethMedia

PayPal is taking a step away from the Honey brand, the $4 billion shopping rewards acquisition it made in 2019, with today’s launch of PayPal Rewards. The new program will replace “Honey Gold” — the rewards program for Honey browser extension users, which allows customers to redeem their points for cash, gift cards or PayPal […]

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