Facing economic headwinds, Amazon consolidates robotic projects • ZebethMedia
Westborough, Massachusetts is a quiet town of 22,000, 40 minutes by car southeast of Boston. BOS27 is among the town’s newer residents. The 350,000-square-foot Amazon facility opened its doors a little over a year ago. It’s a hulking, gray addition to the tree-filled scenery. Inside is a state of the art facility that — along with a space on the opposite side of Boston in North Reading, Massachusetts — forms the beating heart of the company’s lofty robotics ambitions. In the decade since the company acquired Kiva Systems for $775 million in cash, it’s grown itself into one of the world’s leading robotics firms. Ask any founder in the warehouse robotics space, and they’ll quickly credit the company as the driving force in the space. “We look at Amazon, probably as the best marketing arm in the robotics business today,” Locus Robotics CEO Rick Faulk said at our robotics event in July. “They have set SLAs that everyone has to match. And we look at them as being a great part of our marketing team.” Amazon has set package delivery expectations at once-seemingly-impossible next or same day, and an entire industry has grown up around it, in hopes of keeping smaller firms competitive with the retail giant. Image Credits: Brian Heater What strikes you as soon as you walk through the doors at BOS27 is how much the space resembles one of the company’s many fulfillment centers. It’s cavernous and buzzing with robots and their human counterparts. The space, which was built to accommodate a business that had grown too large for just the North Reading location, is where the company develops, tests and builds its robotic systems. (Another space has recently opened in Belgium, as well, courtesy of Amazon’s September acquisition of Cloostermans.) This week, the company opened its doors to a handful of press members, including ZebethMedia. The “Delivering the Future” event was, by any measure, a PR push. It was an opportunity to show off the company’s shiny new production facility and a chance to present a kind of unified front for Amazon Robotics, a category that now encapsulates every element of the Amazon retail experience from the moment a consumer hits “buy now.” Image Credits: Amazon A couple of guided tours around the floor showcased the company’s growing army of wheeled robots built atop the Kiva platform, including the ubiquitous blue Hercules (the fourth-gen version of the product), and the mini conveyor belt sporting Pegasus and Xanthus, which is, for most intents and purposes, a lightweight version of the latter. Newer on the scene is Proteus, which arrives in a nearly neon green (“Seahawks green” as one executive joked today), with a small LED face and full autonomy — meaning it can safely operate outside the structured confines developed for the older models. Image Credits: Amazon Amazon also showed off a trio of robotic arms, which follow a similar evolutionary trajectory as their wheeled counterparts. There’s Robin, which debuted around 18 months ago and is now installed in 1,000 warehouses across the world. Its successor Cardinal adds a level of efficiency to the system, as it tightly packs boxes to send across the fulfillment center. A third, Sparrow, debuted at today’s event. As with its predecessors, Sparrow is effectively a souped-up version of a Fanuc off-the-shelf industrial robotic arm. The system is still in very limited pilots, including a facility in Texas and behind a safety cage at BOS27. What sets it apart from standard Fanuc arm deployments, however, is two-fold. First is the suction cup gripper, which utilizes pneumatics to pick up a wide range of different objects. The real secret sauce is the software of course. Amazon says the AI, coupled with a range of different hardware sensors, allows the system to identify around 65% of the inventory offered through the retailer. It’s a mindboggling figure. The system uses things like bar codes, size and shape to identify individual objects. Image Credits: Amazon Robin and Cardinal deal exclusively in boxes — of which Amazon has around 15 basic models. Sparrow has the far more complex task of picking up the products themselves. Beyond identification, this introduces its own spate of different challenges. If you’ve ever purchased anything from the company, you know how wildly these things fluctuate in size, shape and material. Hypotheticallym the same arm is picking up a bowling bowl and a bag of cotton swabs. That’s where the suction cup system comes in, offering a far greater range of picks than a rigid robotic hand. All told, the company has deployed more than 520,000 robotic drives since Amazon Robotics’ 2012 founding. It says that more than 75% of products ordered through its site come into contact with one of its robotic systems at some point in the process. Image Credits: Amazon Last-mile was the other of focus of today’s event. That starts with the 1,000 Rivian EVs the company has begun deploying to meet holiday demand. “Customers across the U.S. will begin to see custom electric delivery vehicles from Rivian delivering their Amazon packages, with the electric vehicles hitting the road in Baltimore, Chicago, Dallas, Kansas City, Nashville, Phoenix, San Diego, Seattle and St. Louis, among other cities,” the company noted in July. “This rollout is just the beginning of what is expected to be thousands of Amazon’s custom electric delivery vehicles in more than 100 cities by the end of this year — and 100,000 by 2030.” Image Credits: Amazon Somewhat surprisingly, Amazon is still very bullish on the future of drone deliveries. “A demonstrated, targeted level of safety that is validated by regulators and a magnitude safer than driving to the store,” Prime Air VP David Carbon said during a keynote. “Delivering 500 million packages by drone annually by the end of this decade. Servicing millions of customers, operating in highly populated, suburban areas such as Seattle, Boston and Atlanta. Flying in an uncontrolled space autonomously.” Image Credits: Amazon But while a rendering of its MK30 drone —