thierry-breton

Surprise! Elon Musk’s tenure at Twitter is already shaping up to be confusing and contradictory. Whether this dynamic ends up being more self-defeating for him and his new company than harmful for the rest of humanity and human civilization remains tbc. On the one hand, a fresh report today suggests Musk is preparing major staff cuts: 25%, per the Washington Post. (He denied an earlier report by the same newspaper, last week — suggesting he’d told investors he planned to slash costs by liquidating a full 75% of staff — so how radical a haircut he’s planning is still unclear, even as reports of fired staffers are trickling onto Twitter.) But, also today, Reuters reported that Twitter’s new CEO — the self-styled “Chief Twit” — reached out to the European Union last week to assure local lawmakers that the platform will comply with an incoming flagship reboot of the bloc’s rules on digital governance around illegal content. A move that will, self-evidently, demand a beefed up legal, trust and safety function inside Twitter if Musk is to actually deliver compliance with the EU’s Digital Services Act (DSA) — at a time when Musk is sharpening the knives to cut headcount. DSA compliance for a platform like Twitter will likely require a whole team in and of itself. A team that should be starting work ASAP. The comprehensive EU framework for regulating “information society services” and “intermediary services” across the bloc spans 93 articles and 156 recitals — and is due to start applying as soon as next year for larger platforms. (It’s February 17, 2024, for all the rest.) Penalties for violations of the incoming regime can scale up to 6% of global annual turnover — which, on Twitter’s full year revenue for 2021, implies potential fines of up to a few hundred million dollars apiece. So there should be incentive to comply to avoid such costly regulatory risk. (Er, unless Musk’s strategy for “saving” Twitter involves dismantling the business entirely and running its revenue into the ground.) Yet — in another early step — one of Musk’s first moves as owner of the social media platform was to fire a number of senior execs, including Vijaya Gadde, its former head of Legal, Policy, Trust and Safety. Musk had been critical of her role in a decision by Twitter, back in October 2020, to — initially — limit the distribution of a controversial New York Post article reporting on emails and other data supposedly originating on a laptop belonging to U.S. president Joe Biden’s son, Hunter. The action led to accusations that Twitter was censoring journalism and demonstrating a pro-Democrat bias, even though the company subsequently rowed back on the restrictions and revised its policies. Targeted harassment Musk waded into the saga earlier this year with a tweet that branded the Post’s story “truthful” and dubbed Twitter’s actions “incredibly inappropriate.” He also doubled down shortly afterward by retweeting a meme targeting Gadde by name — which led to a vicious pile-on by his followers that prompted former Twitter CEO, Dick Costolo, to tweet at Musk publicly to ask why he was encouraging targeted harassment of the Twitter exec. Put another way, a former Twitter CEO felt forced to call out the (now current) CEO of Twitter for encouraging targeted harassment of a senior staffer — who also happens to be a woman and POC. To say that this bodes badly for Twitter’s compliance with EU rules that are intended to ensure platforms act responsibility toward users — and drive accountability around how they are operated — is an understatement. what’s going on? You’re making an executive at the company you just bought the target of harassment and threats. — dick costolo (@dickc) April 27, 2022 While the EU’s DSA is most focused on governance rules for handling illegal content/goods and so on — that is, rather than tackling the grayer area of online disinformation, election interference, “legal but harmful” stuff (abuse, bullying, etc.), and such, areas where the EU has some other mechanisms/approaches in the works — larger platforms can be designated as a specific category (called VLOPs, or very large online platforms) and will then have a set of additional obligations they must comply with. These extra requirements for VLOPs include carrying out mandatory risk assessments in areas such as whether the application of their terms and conditions and content moderation policies have any negative effects on “civic discourse, electoral processes and public security,” for example; and a follow-on requirement to mitigate any risks — by putting in place “reasonable, proportionate and effective mitigation measures, tailored to the specific systemic risks identified” (including where risks are impacting users’ fundamental rights, so stuff like respect for human dignity and equality; nondiscrimination; respect for diversity, etc., among other core rights listed in the EU charter). The implication is a VLOP would face major challenges under the DSA if it was to ignore risks to fundamental rights flowing from, say, a decision to apply a “free speech absolutist” approach to content moderation, as Musk has, at times, claimed is his preference (but — ever mercurial — he’s also said that, as Twitter CEO, he would comply with all legal requirements, everywhere in the world they apply). Whether Twitter will be classed as a VLOP is one (now) very burning question for EU citizens and lawmakers. The Commission hasn’t specified either way — but internal market commissioner, Thierry Breton, has (at least) heavily implied Musk’s Twitter will face meaningful checks and balances under the DSA. Which suggests it will be designated and regulated as a VLOP. Hence Breton’s quick schooling of Musk last week — when, in response to Musk’s “free speech” base-inflaming “the bird is freed” tweet, the commissioner pointedly rejoined: “In Europe the bird will fly by our [EU] rules.” Musk did not respond publicly to Breton’s schooling at the time. But, according to a Reuters report today, he reached out to the Commission to “assure” it the platform will