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Indian e-commerce giant Flipkart launches metaverse shopping experience • ZebethMedia

Flipkart has launched a metaverse offering for consumers to discover and shop new products, the latest bet from the Indian e-commerce giant as it experiments with web3 offerings to supercharge its customer experience. The Walmart-backed Bengaluru-headquartered firm has partnered with eDAO, a Polygon-incubated firm, to launch the metaverse offering, which it is calling Flipverse. The offering is in the pilot stage and aimed to garner interest during the festive season this month. On Flipverse, which goes live on Flipkart’s Android app Monday, the company is offering “gamified, interactive and immersive” experiences for consumers where they will be able to collect the company’s loyalty points — Supercoins — as well as digital collectibles from partner brands. At a briefing Monday, Flipkart said “a wide range of brands” including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes and Himalaya are partnering to set up experience theaters on Flipverse. “The idea is to have millions of users experience Flipverse and open the doors to the future of shopping,” the company said. The company’s executives acknowledged that its web3 offerings are at an experimental stage, but they said they are confident that it has legs to eventually become a critical part of Flipkart’s future. Flipkart and its chief rival in India, Amazon, are increasingly broadening their offerings to reach new customers in the South Asian market and retain loyal base. Amazon launched a QVC-style livestream shopping in India late last month, bringing an army of more than 150 creators to host livestreams and plug products in the videos. “While we have only just begun to scratch the surface of what’s possible in the metaverse, we see e-commerce as one of the killer use cases. Combining top brands with Flipkart’s e-commerce expertise in a virtual environment stands to revolutionize online retail as we know it. Flipverse will be a vibrant, visible expression of the metaverse, and I’m proud that this activation is taking place on Polygon,” said Sandeep Nailwal, co-founder of Polygon, in a statement. The broader partnership with Flipkart is Polygon’s latest win to attract large brands. The Ethereum scaling platform has partnered with a number of firms including Stripe, Meta and Starbucks in recent months. Flipverse isn’t Flipkart’s first foray into web3. The company partnered with Carl Pei’s Nothing earlier this year to give exclusive NFTs to those purchasing the smartphone from the platform. “The future growth of e-commerce will be influenced by the immersive technologies of today, and Metaverse is one of the significant revolutions in this arena with immense potential,” said Naren Ravula, VP and Head of Product Strategy and Deployment at Flipkart Labs, said in a statement. “The launch of Flipverse will continue to have an impact on innovative industries like e-commerce and enhance the customer experience while delivering a gamified and an immersive shopping experience, especially in light of the adoption of the metaverse and web3 platforms by multiple brands in India. By providing customers with access to their preferred brands, offers, SuperCoins, and digital collectibles, we are aiming to improve their shopping experiences in a virtual and immersive setting.” (More to follow)

Big Tech and industry lobby groups accused in EU transparency complaints • ZebethMedia

Members of the European Parliament have lodged complaints against three tech giants, Amazon, Google and Meta, with the EU’s Transparency Register — aka, the oversight process that’s intended to track lobbying activity aimed at the bloc’s lawmakers — accusing the trio of breaching the lobbying transparency rules by using smaller front organizations to press their interests opaquely. The complaints, which were reported earlier by Politico and Bloomberg, also take aim at a series of tech industry associations and lobby groups — including a number whose names imply they represent the interests of startups and small businesses — that the MEPs allege have been involved in a Big Tech astroturfing operation targeted at two major pieces of EU digital regulation, the Digital Services Act (DSA) and the Digital Markets Act (DMA), per documents we’ve reviewed. Tech trade association the Computer & Communications Industry Association (CCIA), online ad industry body the IAB Europe, and SME and startup lobby groups Allied for Startups, SME Connect and the Connected Commerce Council (3C) are also named in the astroturfing complaints — which have been filed by three social-democrat lawmakers: Paul Tang, René Rapsi and Christel Schaldemose. The MEPs are calling for the accused tech giants’ access to the European Parliament to be revoked if their complaints are upheld. We understand nine complaints have been filed in total (two targeting Google). Deceiving lawmakers with fake lobby groups harms the democratic process. That’s why @SchaldemoseMEP @repasi and I tabled complaints triggering official investigations. If proven, access to parliament for involved Big Tech companies needs to be denied — Paul Tang (@paultang) October 14, 2022 While the DSA and the DMA have both now been adopted, the EU lawmakers remain concerned about the impact on future digital policymaking if non-transparent Big Tech policy influenceOps are not rooted out. The MEPs’ complaints follow a report back in April, compiled by civil society groups Corporate Europe Observatory and Global Witness using freedom of information requests, that revealed how a raft of tech giants sought to influence the two major EU digital policy files — spending big on pushing self-interested amendments to the (then) draft regulations. Some of this Big Tech lobbying activity included injecting detailed suggestions into late-stage closed-door policy discussions between EU institutions — presenting lawmakers with suggested wording for amendments aimed at watering down provisions that directly threaten their interests — such as in areas like tracking-based advertising. (In the event, the DSA and DMA were passed with some restrictions on tracking-based advertising, though not the outright ban a number of MEPs had been pushing for.) The complaints also cite a Medium post by Georg Riekeles — a Brussels-based director of the European Policy Centre think tank (which lists a few tech giants as members itself) and a former EU official himself — who warned this summer that: “As the EU debated the DSA and DMA package, front groups and other forms of hidden lobbying were swarming. I dare say never before had Brussels seen efforts at such a scale and with such brazenness. Many of practices deployed are not only totally out of line with the established code of conduct in interest representation but also with the most basic ethical and behavioural principles in society.” “As public scrutiny and research uncovered in the case of ‘Big Tobacco’, outsized vested interests create ecosystems of thought and influence to manipulate civil society and policymakers,” Riekeles’ blog post went on. “At this point, Big Tech’s interference strategies need to be systematically monitored, and actions taken to counter them. The EU’s capacity to act in defence of fundamental interests starts with the independence and transparency of EU institutions but requires also a wider societal ecosystem of tech control.” Systematic monitoring of Big Tech lobbying is exactly what the EU lacks, the MEPs’ complaints suggest, as transparency rules that are intended to spotlight corporate lobbying are being systematically circumvented by the use of a sprawling network of third parties funded by (or otherwise press-ganged into alignment with) well-resourced tech giants in order to project their interests by making their talking points resemble a grassroots lobbying campaign, rather than what is actually behind the effort: Gigantic self-interest. Such astroturfing tactics very obviously erode accountability and subvert democracy — enabling the corporate interests with the deepest pockets and greatest market power to build the most potent influence operations, by expanding the reach and interconnectedness of their third party networks through which they can channel and amplify their lobbying firepower while keeping their own brand name ‘clean’ at a safe distance. A couple of lobby campaigns cited in the complaints — one called ‘Targeting Startups‘ (which is now busy taking aim at a fresh EU digital policy proposal, the Data Act); and a second called the ‘Coalition for Digital Ads of SMEs‘, which ostensibly promoted small business interests in tracking-based advertising — are shown in one of the documents as not themselves registered in the EU transparency register but having a long list of backers/funders; some of which are in the transparency register (including some entities that list Big Tech entities as their members/backers), while others are not, so their funding sources are not declared. “You can only get an access badge for EU institutions [as a lobbyist] if you are registered [in the transparency register]. But as Google, Amazon and Meta are in the register they have agreed to abide by the codes of conduct. And the codes demand all registrees to not obstruct the register itself as well. So having another organization lobbying on their behalf is obstructing,” Tang told us, explaining how transparency concerns arise from this interlinked mesh of declared and non-declared interests lobbying EU policymakers. “What we are dealing with here is all kinds of branch organizations / national organizations / EU lobby organizations etc, that are actively promoting the narrative coming from Big Tech — and the only thing we know is that someone called the 3C contacts us and if we look them up in the transparency register they

The last mile • ZebethMedia

I don’t love devoting the first several paragraphs of this newsletter to Amazon every week, but no one is making waves — both good and bad — in the robotics space quite like the little mom-and-pop bookseller from Seattle, Washington. This is one of the bad weeks. It’s a story about what happens when your high-profile pilot doesn’t turn out as planned. Failure is always an option. It’s not a good option, and it’s certainly not the option anyone is hoping for, but to suggest it’s not an option is really just a fundamental misunderstanding of what the word “option” means. Life isn’t a motivational poster dressed up as a LinkedIn post — it’s life, and failure is sitting around like a teenager loitering in the 7-Eleven parking lot. It could be a blessing, it could be a curse, but it is never, under any circumstances, not an option. Last week, Amazon confirmed reports that it has scaled back real-world piloting for its last-mile delivery robot, Scout. The ~400-person team will mostly scatter to the wind. A few will remain with the (not entirely dead) project and still others will fill suitable roles inside the company. Amazon tells ZebethMedia: During our limited field test for Scout, we worked to create a unique delivery experience but learned through feedback that there were aspects of the program that weren’t meeting customers’ needs. As a result, we are ending our field tests and reorienting the program. We are working with employees during this transition, matching them to open roles that best fit their experience and skills. Image Credits: Amazon So, what to make of failure in this case? For starters, I’d point to the ups and downs (so to speak) of Amazon Prime Air. The drone project was hit with layoffs during a reorg of the project. However bearish you might (understandably) be about drone deliveries, it’s since made progress, taking baby steps with a smattering of real-world test pilots. Even so, it’s hard not to view the Scout situation as a potential bellwether for delivery robots in general. Amazon is uniquely positioned to make them work, as the world’s largest retailer, which has already found a fair bit of success in the robotics space — primarily through fulfillment automation. It also has more money than god. It would have been easy to continue pumping money into the project. Have you encountered a delivery robot in the wild? — Brian Heater (@bheater) October 12, 2022 There’s a good chance, however, that Scout was simply in the crosshairs of some corporate belt-tightening. Sure, Amazon is fine to toss a few billion here and there for acquisitions like iRobot, but newish CEO Andy Jassy is taking it upon himself to make some cuts to improve Amazon’s bottom line as it faces economic headwinds just like the rest of us. It’s being seen in different spots across the org, and all the robotic vision in the world couldn’t keep Scout from running into this specific obstacle. Starship delivery robots at UCLA campus on January 15, 2021. Image Credits: Starship/Copyright Don Liebig/ASUCLA This space continues to be an interesting one to watch. There’s plenty of VC being pumped into it, and there are a lot of reports around new partnerships. This week Starship announced a partnership with Grubhub that brings its delivery bot to a number of college campuses across the U.S. The list starts with University of Kentucky; the University of Nevada, Las Vegas; Wayne State University; Southern Methodist University; and Fairfield University, with eight or nine more schools being added by end of year. Starship CCO Ryan Tuohy tells ZebethMedia: We have just launched “Delivery by Starship” with Grubhub and we’re in multiple discussions with other partners to offer our world-leading robot delivery experience as a B2B delivery-as-a-service solution. Delivery by Starship integrates into retailers’ existing platforms to make food delivery more sustainable and efficient. Short of a crystal ball, it’s hard to know how all of this will shake out. There are so many moving parts, too many places, too much regulation to consider to accurately predict things five or 10 years down the road. I remain both curious and skeptical about the efficacy around these machines, including how they’ll deal with the ever present threat of things like stairs. Certainly some of these work fine when supervised by a human. And what of teleoperation? It’s become something of a dirty word in a category obsessed with autonomy. The money is certainly there, and vendors are more than happy to partner with these companies. At very least, it’s an indicator to customers and shareholders that you’re looking toward the future. In a world where Amazon has made same and next day delivery the default, more automation could help take some of the onus off humans to kill themselves for quotas. So where is delivery’s Amazon moment? And if Amazon can’t deliver it, who will? Image Credits: Viam Robotics I visited Viam Robotics’ offices last week. Two notes:  It’s a big, cool space with a great view of Lincoln Center (this is, admittedly, the less relevant of the two points). The company just rolled out a better beta of its cloud-based robotics tools kit. There are a number of companies pushing to lower the barrier of entry for industrial robotics deployment. It’s exciting to see, though, in our conversation, CEO Eliot Horowitz pushed back on the notion that we’re ready for a low- or no-code solution right now. He told me: Dreamweaver was, in some ways, ahead of its time. If you look at Webflow or Squarespace, they’re kind of doing what Dreamweaver was doing, but Dreamweaver came out at a time when the backends weren’t ready for a product of its nature. It was really just a product ahead of its time. The e-commerce space wasn’t ready for no-code. I think robotics is in the same place. The benefit of a low-code solution, if it worked, would be great. I just think it’s

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