Zebeth Media Solutions

drone

This is Amazon’s new delivery drone, the MK30 • ZebethMedia

Following this morning’s debut of the Sparrow bin picking robot, Amazon just unveiled MK30, the latest iteration of its delivery drone. The system is the successor to the MK27-2, which is set to debut limited deliveries to residents in Lockeford, California and College Station, Texas. The MK30, which is set for a 2024 debut, is both smaller and lighter than the earlier version and able to withstand harsher temperatures and a broader range of weather conditions. Another key element here is making things quieter. Drone noise has been one of the most anticipated complaints about bringing these systems into residential settings. The system maintains the same basic hexacopter foundation as its predecessor — a different tact that the fixed wing systems deployed by the likes of Wing. Image Credits: Brian Heater Amazon writes, Reducing the noise signature of our drones is an important engineering challenge our team is working on. Our drones fly hundreds of feet in the air, well above people and structures. Even when they descend to deliver packages, our drones are generally quieter than a range of sounds you would commonly hear in a typical neighborhood. Prime Air’s Flight Science team has created new custom-designed propellers that will reduce the MK30’s perceived noise by a further 25%. That’s a game-changer we’re very excited about. Also on-board are new safety systems designed to avoid a wide range of different obstacles, from fellow drones to trees to people and pets. “While it’s impossible to eliminate all risks from flying, we take a proven aerospace approach to design safety into our system,” the company writes. “As always, our newest drone will go through rigorous evaluation by national aerospace authorities like the Federal Aviation Administration to prove its safety and reliability.” The acknowledgement of risk is important here. The truth is as these things become more common, so too, will accident reports. Amazon’s delivery drones have been through their share of ups and downs (so to speak), but the program appears to have survived some wide ranging cuts from CEO Andy Jassy – the same may not apply to the company’s latest mile Scout delivery robot, however. Amazon: A drone being tested in a wind tunnel “[T]o sustainably deliver a vast selection of items in under an hour, and eventually within 30 minutes, at scale,” Amazon writes, “drones are the most effective path to success.” Plenty of skepticism remains around the efficacy so such programs, of course. Amazon, however, isn’t alone in better big on drone deliver — one baby step at a time. Alphabet’s Wing program recently announced a deal with Door Dash for food deliveries in Logan, Australia.

DJI’s latest Mavic drone starts at $1,469 • ZebethMedia

Affordability is fairly malleable concept when it comes to consumer drones. We’ve seen plenty of systems positioned as affordable – or even cheap – over the years, but lowering the price point generally comes with its share of tradeoffs. It’s something DJI itself has flirted with a bit itself, with some more basic and entry-level systems. But the Mavic has long been a kind of gold standard, in terms of accessibility and build quality. Certainly its always been more affordable than many non-consumer systems, but you’d have to go out on long limb to position it as “cheap.” In this era of component shortages, inflation and just general economic headwinds, DJI’s positioning the Mavic 3 Classic as its most accessible drone to date. The system, which was announced at an event this morning, runs $1,469. That’s for the drone only. As ever, the company’s got all sorts of additional packages with added batteries, carrying cases and other accessories you can opt into (or not) and quickly drive that price up. The system is built around the 4/3 CMOS 20-megapixel Hasselblad camera as the standard Mavic 3, along with that base system’s stated 46 minutes max flight time. Image Credits: DJI The Classic is part of a growing trend in consumer electronics that finds companies cutting some features for a lower cost iteration of a flagship device. The company effectively brings the product price down by around $400, dropping the telephoto lens, but otherwise not sacrificing a ton to hopefully attract some new customers who were edged out by the price point by just a bit. It’s not an altogether trivial cut, of course. Imaging has long been the core of the line. But if a single (very good) camera is enough for your needs, the Classic ought to cushion the landing a bit. The drone is available starting today.

Subscribe to Zebeth Media Solutions

You may contact us by filling in this form any time you need professional support or have any questions. You can also fill in the form to leave your comments or feedback.

We respect your privacy.
business and solar energy