Zebeth Media Solutions

mastodon

A beginner’s guide to Mastodon, the open-source Twitter alternative • ZebethMedia

As Twitter users fret over the direction that new owner Elon Musk is taking the company, masses of users have hopped over to Mastodon, an open-source Twitter alternative. Since October 27, when the SpaceX and Tesla CEO formalized his Twitter takeover, Mastodon has gained nearly 500,000 new users, effectively doubling its user base. But what is Mastodon anyway, and should we all be getting our accounts set up? If you’re a Twitter purist who likes to use basic functionality like private DMing, quote-tweeting and user-friendly onboarding, Mastodon might not be for you. But if you’re looking to try something new on the social internet, then why not give Mastodon a whirl? Elon Musk isn’t there! What is Mastodon? Mastodon was founded in 2016 by German software developer Eugen Rochko. Unlike Twitter, Facebook, Reddit or any other popular social media site, Mastodon is a non-profit, meaning that, ideally, its goal is to benefit the public, rather than shareholders. “Unlike the past 5 years that I’ve been running Mastodon operations as a sole proprietor, where Mastodon’s income was my personal income (minus all the expenses), I am now an employee with a fixed wage,” Rochko wrote in a blog post last year. “My personal income will thus be lower but I was willing to go this route because I want Mastodon to have more resources for things like hiring extra developers, UX designers, developing official apps and so on, and I want there to be a clear boundary between fundraising for that cause and my personal income.” Mastodon might look like a Twitter clone at first glance, but the underlying system behind the microblogging platform is far more complex. The service is decentralized (no, not in a blockchain way), describing itself as a “federated network which operates in a similar way to email.” When you first create your account, you choose a server — similar to how you choose to open an email account on Gmail, Hotmail, Yahoo or wherever — which generates your profile’s address. So, for example, if you sign up for Mastodon via the climate justice server, then your address will be @[your username]@climatejustice.social. But no matter what server you sign up with, you will be able to communicate with users from any other server, just like how Gmail users email Hotmail users and vice versa. However, some servers might have blocked other servers (perhaps if it’s an unsavory group), which would mean you can’t communicate with anyone from the blocked server. The Mastodon lingo Mastodon users generally refer to individual communities as “instances” or servers. These Mastodon servers can be run by individuals, groups or organizations that each have their own set of rules regarding how users can sign up, as well as their own moderation policies. Some servers let anyone join, while others are invite-only or require approval by an admin. For example, a server for professional scientists asks applicants to include a link to their research to demonstrate that they are, indeed, professionals. Choosing which server to register your account with might seem stressful, but it’s possible to move your account later, so don’t worry. Plus, you can follow people regardless of what server they’re on. You may also hear Mastodon described as part of the “Fediverse,” or an interconnected web of various social media services. You know how having a Twitter account doesn’t mean you can use that account on Instagram? Through the Fediverse, your single Mastodon account also grants you access to other decentralized social networks, if that interests you. You may also see Mastodon’s equivalent of tweets being referred to as “toots,” but this is fading out of favor (since it’s kind of silly!). Many people are just calling them “posts” these days but “toot” is often found referenced in older third-party clients. Mastodon supports a number of Twitter conventions like replies, retweets, favorites, bookmarks, and hashtags. But its retweets are called “boosts” and it doesn’t support the concept of quote tweets. This was an intentional choice on the part of the founder who said it encourages speaking “at your audience” instead of “with the person you’re talking to.” In addition, Mastodon lists work slightly differently from Twitter as you can only add people to a list if you’re already following them. And Direct messages on Mastodon are just @username posts, not private messages coming to a DM inbox.  Image Credits: Fediverse (opens in a new window) What does it mean that Mastodon is open-source? Anyone can download, modify and install Mastodon on their own server — plus, the developers of the platform don’t own the copyright. That doesn’t mean that you can grab Mastodon’s code without acknowledging the source, though. Former president Donald Trump’s social media platform, Truth Social initially launched with Mastodon code and passed it off as if it were original software. Mastodon did not take kindly to that. How do you create a Mastodon account? When you arrive on the Mastodon website, you can click a button called “create account,” which directs you to a page listing servers to choose from. You can filter these by various factors, like region, language, topic, sign-up speed and more. There, find a server that piques your interest and join — if it’s a server that requires you to be approved, you might need to wait a bit. From there, you can start finding people to follow, regardless of whether they’re registered via your same server. How do you decide what Mastodon server to join? Mastodon’s website has helpful resources — but it’s still a bit overwhelming and challenging to find a home base that aligns with your interests. Ask friends who are already on Mastodon if they have suggestions! Or just join somewhere random, because you can always change your server affiliation later once you get into the swing of things. Can you talk to people on other Mastodon servers besides your own? Yes, you can follow people outside of your local server and reply to their posts. However, when you

Boosted by Twitter drama, Mastodon reaches 1 million active monthly users • ZebethMedia

Mastodon, the decentralized social network that’s increasingly being positioned as an alternative to Twitter, has eclipsed 1 million active monthly users. That’s according to CEO and lead developer Eugen Rochko, who revealed the milestone in a post on Monday morning. Germany-based Mastodon has experienced rapid growth since Elon Musk’s takeover of Twitter, with nearly half a million users joining the network since October 27. While a fraction of the size of Twitter’s 238 million daily active users, Mastodon’s user base remains on a steep upward trajectory, growing from 60-80 new user registrations per hour prior to October 27 to thousands of registrations per hour today. Twitter’s controversial new ownership — and recent product changes — have supercharged Mastodon’s expansion. Some users say that they were inspired to switch to Mastodon over to concerns about how Twitter’s functionality may change under Musk’s control, while others joined as a form of protest against Twitter’s new paid verification scheme and Musk’s heavy-handed approach to moderating certain forms of satire. Mastodon offers an experience in many ways comparable to Twitter’s, with features like hashtags, replies, bookmarking and retweet-like “boosting.” But unlike Twitter, the network is ad-free and distributed across thousands of servers organized around interests and geographic regions, run largely by volunteers who join their individual systems together in a federation. Once they sign up and pick a server via the web or a mobile client, Mastodon users can swap posts and links with others on their own server as well as users on other servers across the network. Each server can choose to limit or filter out undesirable types of content, such as harassment and gratuitous violence, while users on any server can block and report others to administrators. Founded in 2016, Mastodon — supported through crowdfunding and a small grant from the European Commission — isn’t governed by a central entity. No one server owner can impose their will or shut the network down; server owners can easily cut ties with any one server that embraces policies they view as too extremist. As my colleague Sarah Perez notes, the decentralized design has the added benefit of reducing the cost of overhead and making it impossible for a single entity — like Elon Musk — to acquire. Twenty-five-year-old Rochko is the project’s only full-time employee, programming at his home in Germany on a modest €2,400 ($2,394.96) monthly salary. He’s been working 12- to 14-hour days to keep up with the influx in demand, he noted in a recent post, purchasing more powerful hardware to upgrade Mastodon’s database server.

Decentralized social network Mastodon grows to 655K users in wake of Elon Musk’s Twitter takeover • ZebethMedia

Open-source, decentralized social network Mastodon has been benefiting from the chaotic Twitter takeover by Elon Musk. In addition to seeing a record number of downloads for the Mastodon mobile app this past weekend, the non-profit company today announced a new milestone. In a post on Twitter — where Mastodon has been successfully marketing its app to those now considering leaving the service — it noted that 230,000 people have joined Mastodon in the last week alone. Thanks to these new sign-ups as well as people returning to old accounts they had set up previously, the network now has 655,000 active users, the post noted. This is the highest number of users Mastodon has seen to date, Mastodon said. The number of people who switched over to #Mastodon in the last week alone has surpassed 230 thousand, along with many returning to old accounts bumping the network to over 655 thousand active users, highest it’s ever been! Why? 👉 — Mastodon (@joinmastodon) November 3, 2022 This follows the recent news that the open-source network had gained over 70,000 new sign-ups on Friday, Oct. 28 — the day after Musk’s deal to acquire Twitter had closed. From Friday through Sunday, the Mastodon mobile app also saw around 91,000 new installs, third-party data from Sensor Tower indicated — a 658% increase from the 12,000 installs it saw the three days prior. This rapid growth has not been without its downsides for the Twitter alternative, however. This week, one of the most popular servers on the Mastodon network, mastodon.social, has been experiencing lags and downtime as it struggled to accommodate the influx of new users. This could turn some people off from using Mastodon as their initial experience was sub-par. Though Mastodon founder and CEO Eugen Rochko has been working long hours to optimize the service and even ordered new hardware, the upgrade process has taken time at this crucial moment for Mastodon’s future. Often, when new users who try a service for the first time get frustrated by bugs and other issues, they don’t come back a second time. Plus, some users came to Mastodon without a full understanding of how a decentralized social network works and have found the process confusing or overly technical. Unlike on Twitter, or any other traditional social network, users don’t just create an account and start posting. They have to first pick a server to join as their Mastodon home. This is the part that causes people to stumble, as they don’t know where to find a server list, how to choose the right one, or whether or not they’re limited to chatting with people only on that server. This could also turn them off from exploring Mastodon further. It’s unfortunate because this is actually the key selling point for Mastodon — you join a server that best fits your interests. And by distributing the load across a network of servers, running Mastodon doesn’t require the infrastructure and engineering — or the massive amount of capital — that a network like Twitter does. That means Mastodon can be supported through smaller revenue streams, like sponsorships and donations, instead of ads. It also means Mastodon can’t be bought or sold to someone like Musk. Each Mastodon server is operated by a different individual or organization and can set its own moderation policies. But users aren’t limited to only communicating with friends on their own server — you can find and follow friends anywhere on the network. However, you can view your server’s timeline feed and the larger, “Federated” feed separately from your own Home feed of people you follow. This is particularly helpful if the server you’ve joined is filled with community members who post about things you’re interested in. There are a number of topic-based servers to choose from, too, to help with this. For example, some topic-based servers focus on areas like technology, music, gaming, art, activism, LGBTQ+, food, and more, in addition to general servers for socializing. This allows everyone to find their own niche. Of note, decentralization is the direction that Twitter co-founder and former CEO Jack Dorsey is going with his new social networking protocol Bluesky, which now has over 30,000 sign-ups on its waitlist, pre-launch. A Bluesky mobile app will help people to connect using this technology in the days to come. But the open source community — including those who have been doing the hard work on Mastodon over the years — have been frustrated with the Silicon Valley exec’s decision to go his own way with Bluesky, instead of using established protocols like ActivityPub, which powers Mastodon and others. Soon, it seems, users will have to choose what sort of decentralized social networking future they want — or whether the action on Twitter, regardless of its owner, is too enticing to give up.

Mastodon’s microblogging app saw a record number of downloads after Musk’s Twitter takeover • ZebethMedia

There are signs of a small but growing Twitter exodus underway following Elon Musk’s closure of the deal to buy the social media platform last Thursday. While many Twitter users are taking a wait-and-see approach and may not have fully deleted their accounts at this time, a sizable number of people are currently checking out Twitter alternatives. One of those alternatives is Mastodon, a decentralized social network that gained over 70,000 new sign-ups on Friday, the day after the Musk Twitter takeover completed. And this weekend, the official Mastodon mobile app saw a record number of downloads as more people fleeing Twitter began to seek out a new online home. Mastodon, to be clear, is not a new platform. The free and open-source microblogging service debuted in March 2016, offering a different approach to online social networking. Similar to Twitter, you can follow other users and create posts that can be liked and retweeted (or “tooted,” in Mastodon lingo), use hashtags, share media, and more. But unlike Twitter, Mastodon is a distributed social network where users sign up on individual servers, or nodes, each with its own theme, rules, language, and moderation policy. For instance, the most popular server currently is mastodon.social, touting 817,219 users. A Japanese server pawoo.net is just behind that with some 766,399 users. Users can generally view content and interact with people on other servers, with the exception of any servers in the “fediverse” — the group of interconnected, or federated, servers — that their own server admin has banned. Mastodon works on the web or mobile, including through native mobile apps. In addition to the main Mastodon mobile client, there’s a long list of third-party clients to choose from, too, with names like Tootle, Metatext, Mast, tooot, Toot!, Mastoot, Twidere X, Mercury for Mastodon, Tootoise, Tootter for Mastodon, Stella, and more. There were already signs last week that Mastodon was benefiting from the chaos and concern that’s accompanied the chaotic change in Twitter’s ownership. Looks like #Mastodon is trending on Twitter as more and more people are announcing their new profiles. Welcome to the better social media that does not belong to a single company and cannot be sold, welcome to the fediverse! pic.twitter.com/75pugCA0si — Mastodon (@joinmastodon) October 27, 2022   On Friday, the hashtag #mastodon began trending and many people were tweeting #TwitterMigration as they prepared to make the shift to the open-source service. Even in advance of the Twitter sale, some were checking out Mastodon, noted Eugen Rochko, Mastodon’s founder and lead developer. He said that 18,000 people signed up for Mastodon accounts in the week leading up to the Twitter sale (Oct. 20 to Oct. 27), Wired reported at the time. On Friday, Mastodon shared that number had increased by quite a bit: over 70,000 people signed up for a Mastodon account on that day alone (Oct. 28). (Rochko later noted the figure was actually 70,849, up from 10,801 the day prior.) This influx of new users also helped boost the Mastodon mobile app. As of Friday afternoon, the app had jumped to No. 38 in the Social Networking category on the U.S. App Store, data from app intelligence firm Sensor Tower indicated. This was the app’s highest rank since April 27, 2022 when it had ranked No. 37 — shortly after Musk made his initial offer to buy Twitter, prompting the first Twitter exodus. The highest rank the app had ever seen then was No. 31 on April 26, 2022. That’s since changed, Sensor Tower tells us. The app has now moved up to No. 21 in the Social Networking category on the U.S. App Store, topping its earlier high. It also saw the most installs ever in a single day on Saturday, Oct. 29, with 34,000 new downloads across both iOS and Android that day. And, over the past three days (Oct. 28-30) the app has seen around 91,000 new installs, Sensor Tower says. That’s up 658% when compared with the 12,000 installs from the prior three days (Oct. 25-27). It’s also a sizable chunk of the lifetime installs the app has seen to date, which now total 489,000 across iOS and Android. Germany is Mastodon’s largest market with 37% of installs, followed by the U.S. with 19% and Japan with 7%. However, despite breaking records, Mastodon’s mobile app hasn’t yet broken into the Top Overall iPhone apps on the U.S. App Store. That could be because Mastodon has such a long tail of third-party clients that some app downloads from new users are being siphoned away from the main app and directed elsewhere. For example, the Mastodon app MetaText jumped up 14 positions in its ranking in the Social Networking category while Mercury moved up 3 ranks. Neither are all that sizable, though, with Social Networking category ranks of 469 and 1,295, respectively.  There’s no doubt this rapid growth in Mastodon app downloads is directly tied to the Musk Twitter takeover. However, Mastodon’s growth isn’t the only sign that some Twitter users are abandoning the platform. Twitter developer partner Tweepsmap, a Twitter analytics provider, saw a slightly higher than usual drop in the number of “unfollows” on the platform among a sample size of 400,000 Twitter users on Friday, Oct. 28 — or about 30% higher than the usual Friday average. This could signal a somewhat higher number of users were deactivating their accounts than is usual, leading to them “unfollowing” other users as a result. The only other pattern Tweepsmap could detect was that liberal-leaning accounts had higher than usual losses, with a follower drop of < 0.2% — a decline that’s not significant in the grand scheme of things, but also not entirely negligible, either, the company told us. That would likely correlate with the types of Twitter users who are looking to exit a Musk-led platform, but it’s still small enough of an exit to not really hurt Twitter at present. In the meantime, Rochko posted that he’s purchased more powerful hardware to upgrade Mastodon’s

Subscribe to Zebeth Media Solutions

You may contact us by filling in this form any time you need professional support or have any questions. You can also fill in the form to leave your comments or feedback.

We respect your privacy.
business and solar energy