Social

Brands are spamming WhatsApp users in India, Facebook’s largest market • ZebethMedia

As Meta makes deeper inroads with businesses on WhatsApp, its biggest bet to monetize the instant messaging app with over 2 billion users, we are getting an early glimpse at how user experience might change on the free app. It’s not great. Scores of people in India, WhatsApp’s largest market by users with over 500 […]

Apple TV+’s ‘Ted Lasso’ partners with Bumble to give users a blind-dating experience • ZebethMedia

In the Apple TV+ series “Ted Lasso,” characters Rebecca Welton (Hannah Waddingham) and Sam Obisanya (Toheeb Jimoh) download Bantr, a fictional dating app where users can’t see each other’s photos. Bumble, the women-focused dating app, has now partnered with “Ted Lasso” to bring the experience of Bantr to its users. On Thursday, October 13, Bumble […]

BeReal tops 53M installs, but only 9% open the app daily, estimates claim • ZebethMedia

Gen Z social media app BeReal encourages its users to take a photo every day — a format designed to create a daily habit. But only a small number of the app’s users are currently doing so, new estimates from a third-party app intelligence firm indicate. According to research from Sensor Tower, BeReal is demonstrating […]

Elon Musk’s X app for ‘everything’ might be a non-starter in the US • ZebethMedia

As Elon Musk again nears a deal to buy Twitter, speculation is resurfacing around how the billionaire plans to transform the social network. Musk’s tweet this week offered a clue: “Buying Twitter is an accelerant to creating X, the everything app.” While Musk didn’t elaborate on what X would look like, many reckon he’s aspiring […]

Twitter gets an Edit button, Instagram increases ads, Google gets serious about wearables • ZebethMedia

Welcome back to This Week in Apps, the weekly ZebethMedia series that recaps the latest in mobile OS news, mobile applications and the overall app economy. Global app spending reached $65 billion in the first half of 2022, up only slightly from the $64.4 billion during the same period in 2021, as hypergrowth fueled by […]

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