Total Addressable Market

TAM takedown, green card layoffs, when to ignore investor advice • ZebethMedia

When the downturn began, many VCs urged founders to slash their marketing spending. On its face, that’s an effective way to extend runway while cutting costs. Several months later, we’ve since learned that cutting marketing budgets doesn’t make early-stage startups healthier, but it is a great way for VCs to reduce burn rates across their […]

Investors are looking for market opportunity, not just size • ZebethMedia

Bill Reichert Contributor More posts by this contributor Interest Rates, Unicorns And What The Fed Means To Silicon Valley Every pitch deck needs to have a “Market” slide. Unfortunately, most entrepreneurs get the market slide wrong. That’s not necessarily their fault. The fault lies in the pitch coaching industry that insists that every deck include […]

What investors really think about the TAM slide in your pitch deck • ZebethMedia

We’re encouraged to think of pitch meetings as a trial by fire: If an entrepreneur can negotiate deadly traps and slay the doubt monsters that bedevil tech investors, they’ll be rewarded with a golden SAFE note at the end of their quest. Particularly for first-timers, the pitch has become an existential drama, which can lead […]

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