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After bans by Apple and Google, The OG App ‘will be unable to continue serving users’ • ZebethMedia

To get a roundup of ZebethMedia’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here. Beep boop, here we go again with another exciting week in tech. Next week is Disrupt, so the ZebethMedia Slack watercooler is full of sartorial advice, much to our surprise and confusion. Oh, and Haje has written more than 20 Pitch Deck Teardowns over on TC+ — and he’s running low on decks to review. Surely he hasn’t scared everyone away quite yet? Here’s a bit more info about what he’s looking for, and instructions for how you can submit your pitch deck for review! See you tomorrow, dear friends! — Christine and Haje The ZebethMedia Top 3 Following suit: Today we have another installment of The OG App news. This time Ivan reports that Google also removed it from the Play Store. You might recall that The OG was promising an ad-free Instagram experience. After Meta said an app like that violated its policies, Apple made the first move and removed it a few weeks ago. The day has finally come: Hulu raised its subscription prices today, reports Lauren. It’s a trap!: “If risks to the software supply chain aren’t a boardroom priority yet, they soon will be,” Endor Labs’ co-founder Varun Badhwar told Kyle. The software supply chain startup emerged from stealth today with $25 million to continue developing its graph analysis tech for learning how dependencies are being used within an organization and creating the appropriate risk indicators. Startups and VC “The crude analogy I’ve been using internally is last year was the party and this year is the hangover. That’s really how it feels to me — that we’re starting to understand the excesses of last year,” says Mark Goldberg of Index Ventures in an interview, featured in Mary Ann’s The Interchange newsletter. “We’ve seen now the retrenchment period after the fact. At Index, we’re probably more aggressively investing in what we think the next generation of fintech companies is going to be right now.” Cloud kitchens became popular during the global pandemic as a way for restaurants to reach their communities when people were not going out as much. One of those was Foodology, a Colombia-based cloud kitchen and virtual restaurant company, which just raised $50 million, Christine reports. And we have five more for you: Growth hacking is really just growth testing Image Credits: Guido Mieth (opens in a new window) / Getty Images “Growth hacking” may not be the best phrase to describe the work required to fine-tune marketing campaigns and systems. In truth, successful marketers iterate constantly, measuring and testing efforts to minimize waste and maximize ROI. “If each test can result in a 1% improvement, you’re well on your way to 100% improvement after running 100 tests,” writes Jonathan Martinez, a self-described “marketing nerd” who has driven growth at Uber, Postmates and Chime. The best way to uncover marketing hacks is by using “stringent experimentation frameworks to run countless A/B tests,” advises Martinez, who shares a RICE (reach, impact, confidence and effort) scoring spreadsheet, along with his thoughts on acquisition and activation growth hacking. “It’s important to remember there’s no such thing as hacking growth. Instead, you should be thinking about how you can run 100 tests to move the needle forward.” Three more from the TC+ team: ZebethMedia+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription! Big Tech Inc. When one Florida company demanded its employee turn on a webcam during the workday so said company could monitor their work, it learned the hard way that hiring someone from overseas and performing video surveillance was in violation of European human rights policies. Haje has more on what happened. ICYMI over the weekend, Twitter locked Kanye West’s account following an antisemitic tweet, Taylor reported. And this was apparently after Elon Musk tweeted a welcome to Ye, who tweeted that he had been removed from Instagram. And we have five more for you:

Binance admits hackers used cross-chain bridge to steal at least $100M • ZebethMedia

To get a roundup of ZebethMedia’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here. Friday! How’s that for brevity in newsletter introductions? Let’s get to it so we can crack open a Liquid Death and let the week sag off into the murky distance of memory sooner rather than later. — Christine and Haje The ZebethMedia Top 3 Uh-oh: Binance, one of the world’s largest cryptocurrency exchanges, confirmed that it found a blockchain bridge breach where hackers made off with $100 million. Carly has more. Evolving elephants to unicorns: Annie reports that Kenya’s tourism-focused startup studio Purple Elephant Ventures raises $1 million pre-seed funding to bring some modernization to the industry. What until you see the picture: Amazon’s Scout makes you just want to go up to it and give it a pat. Unfortunately, you might not get a chance to. After three years unveiling the robot, the delivery giant said that it is cutting back the program, Brian reports. Startups and VC Wildfires have become an ever-increasing threat as houses are built closer together and the growing impacts of climate change wreak havoc on natural landscapes. Entrepreneurs, in response, have started to develop tech meant to minimize the scale and damage of these natural disasters. Convective Capital is a new VC firm looking to back them, and it raised $35 million to do so, Becca reports. Haje got really bored of startups taking liberties with its market sizing, complaining that if you are a car dealership, your total serviceable market isn’t the value of the cars you sell (that’s the SOM for the car manufacturer). Your SOM is the total value of the sales commissions, service plans, aftermarket goods and services and everything else you can actually make money on. And we have five more for you: 7 investors discuss how agtech can solve agriculture’s biggest problems Image Credits: The Creative Drone (opens in a new window) / Getty Images Of all global industries, perhaps none is more susceptible to the dangers of climate change than agriculture. There’s a consensus among reputable scientists that the amount of CO2 we’re putting in the atmosphere is aggravating extreme weather events. How is that impacting the way agtech VCs operate during a downturn? To learn more, we surveyed: Brett Brohl, managing director of Techstars Farm to Fork, and managing partner at Bread and Butter Ventures Monica Varman, partner at G2 Venture Partners Jinesh Shah, managing partner at Omnivore Adam Anders, managing partner at Anterra Capital Ting Ting Liu, investor, and Ashutosh Sharma, India head at Prosus Ventures Camila Petignat, partner at The Yield Lab Three more from the TC+ team: ZebethMedia+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription! Big Tech Inc. Google plans to open its first data center in Japan by 2023, Ivan writes. The center is part of a $730 million infrastructure fund and will be the search engine giant’s third one in the region. Meanwhile, Kyle and Amanda looked at artificial intelligence–powered music generators and its place in an industry where it generally pays to be able to use your natural, human abilities. And another five more for you: Sharing is caring: A new Twitter feature encourages users to share the tweet versus taking a screenshot of it and then posting to other social media, Ivan writes. Press pause: A judge ruled that the Musk vs. Twitter trial can be put on hold temporarily while the two parties work out a deal, Amanda reports. It’s Marioooooo: Amanda gives you an inside look at the new “The Super Mario Bros. Movie,” where she writes, “So far, Chris Pratt’s Mario seems more like Andy Dwyer than Star-Lord, and we love that for him.” Making tweaks: Shopify has agreed to add some consumer safety features to its app in Europe that includes a faster and easier way for national consumer authorities to report problems, Natasha L reports. Crack open a cold one: Pepsi is at the front of the line to get some of the first Tesla Semi deliveries, Kirsten writes.

US VC funding is holding up, but globally things are far from fair • ZebethMedia

Hello and welcome back to The Exchange’s weekend missive. If you are reading this on ZebethMedia and want to get the letter in your inbox, head here. Your regular host Anna Heim is off this week on a much-deserved vacation, so I’m stepping back into my old role as newsletter scribe. It’s good fun to write this note, frankly, so thanks for having me. Today we’re taking a look at the good news from the venture market we covered this week, but with an added global perspective. We’re broadening our lens a bit to get more general figures to better understand if the good news from the United States is holding up elsewhere. Call it a look abroad in Anna’s honor. To work! — Alex The Good In the United States, venture capital activity is holding up better than we anticipated. That’s good. Perhaps even better, venture interest in software startups is looking downright robust. That matters because most startups are software companies; if software startups are healthy, then upstart tech companies in general are doing OK. And given the United States’ weighty influence on startups overall, then startups must be OK everywhere, right?

‘Last year was the party. This year is the hangover.’ • ZebethMedia

Welcome to The Interchange! If you received this in your inbox, thank you for signing up and your vote of confidence. If you’re reading this as a post on our site, sign up here so you can receive it directly in the future. Every week, I’ll take a look at the hottest fintech news of the previous week. This will include everything from funding rounds to trends to an analysis of a particular space to hot takes on a particular company or phenomenon. There’s a lot of fintech news out there and it’s my job to stay on top of it — and make sense of it — so you can stay in the know. — Mary Ann Mark Goldberg has been a partner at Index Ventures since 2015, investing in — and sitting on the boards of — financial services companies such as Plaid, Persona, Lithic, Cocoon and Pilot. Currently the firm’s fintech lead, Goldberg has plenty of thoughts about what’s on the horizon for startups operating in the space today. I recently sat down (virtually) with Mark to talk all things fintech, and lucky for me, he’s not afraid to speak his mind! Here are the highlights of that conversation (edited for brevity and clarity). TC: How would you say this year’s fundraising environment is different compared to last (besides the obvious, of course)?  MG: The crude analogy I’ve been using internally is last year was the party and this year is the hangover. That’s really how it feels to me — that we’re starting to understand the excesses of last year. We’ve seen now the retrenchment period after the fact. At Index, we’re probably more aggressively investing in what we think the next generation of fintech companies is going to be right now. Oh yeah? So what do you think the next generation of fintech companies is going to be? It’s funny because if you look at my portfolio, a lot of what I’m invested in is the infrastructure side of fintech…I probably have five or six investments in the picks and shovels. I think there’s resiliency there, but it’s also just a function of the inherent volatility or lack of volatility on the infrastructure side of the market. This year, and this is a little bit more contrarian, I’m actually spending a huge amount of time looking at early-stage consumer finance, which I think is probably the most — well, I don’t know, maybe that or crypto — unloved category or subcategory of fintech today. But I think that’s exactly where the opportunity is when we’re on the other side of this hype cycle, especially when I think about how people are going to do banking five or 10 years from now. I think one of the lasting effects of the pandemic is that people want to do banking from their phone — not to walk down the street and go to a branch or get in the car and go to a branch. I think there is just going to be this massive transformation in consumer finance. Yes, a lot of things were overvalued last year, but I think we’re gonna see a wholesale transformation from an old guard to a new guard in the next few years and this might be a really good entry point when we look back on it. What do you think is the biggest trend happening in fintech right now? One of the enduring things from last year’s excesses is going to be this fusion of fintech and culture, which I think is probably the most interesting trend happening in fintech that will outlast the bull market and bear market. I think it’s just changed the market. I think the best example of this is Cash App in the Block ecosystem, where they have a clothing store. I actually as a joke sent a bunch of my hedge fund friends a bunch of their clothes. In the Wall Street banking world, you would never wear a Morgan Stanley or a Goldman Sachs shirt to a party. But Gen Zs are buying clothes from the Cash App clothing store and wearing them. And there’s a really fun commercial that Cash App just put out with Kendrick Lamar and Ray Dalio from Bridgewater, which I think is just so emblematic of this fusion of pop culture, hip hop and the consumerization of fintech. So, whether we’re in an up market or a down market, the advantage that a neobank has over a legacy bank is that it’s not saddled with 1,000 retail locations. I think the biggest opportunity for the next generation of neobanks is the fact that they can compete in this brand war with an authentic voice that consumers actually care about. What do you expect we’ll see happening in the short-term, and the long-term? High level, it’s still going to be a slower year for fintech. The velocity of deals has generally dropped by 75% since the peak last year. If I saw four deals last year, now I’m seeing one. I think that’s actually healthy for everyone. If I look at my portfolio, I don’t have any companies that are raising right now because they all raised last year and have three years of runway, and are just building and have to grow into the valuations they set last year. From the investor side, it’s really nice to not have a gun to your head in 48 hours to make a decision on a large investment. What we’re doing right now is taking our time doing the work around what are the areas we’re interested in, what are the best companies, and spending time with the founder is in a way that feels much healthier than it did a year ago. I expect this is kind of a new norm for the next few quarters. But there are deals getting done, especially in the early stages. We’re spending a lot of time trying to figure out not just who’s raising, but

Dragonfly GP talks web3’s current and future state at TC Sessions: Crypto

While the overall crypto markets have been in a rough spot lately, web3 venture capitalists have never had more conviction — or more funding at their disposal — to back startups and teams building in the space. The big question on their minds is whether tokens and startup valuations have bottomed out, or if they need to wait a bit longer to score the best possible deal. When to place your bets is a delicate balance in any tech sector, never mind one as rambunctious as crypto. That’s one reason why we’re stoked that Tom Schmidt, a general partner at Dragonfly, will join us onstage at TC Sessions: Crypto on November 17 in Miami. We can’t wait to hear his take on the current state of crypto and what it’s like to be an investor at a crypto-native VC firm as more traditional venture firms move into the space. We’ll ask about which web3 subsectors — from DeFi to NFTs to Ethereum layer 2s — currently pique Dragonfly’s interest, and we’ll chat about how regulation could affect the industry in different regions across the globe. We’re curious to hear Schmidt’s outlook on the future of crypto startups and VC for the coming year. Is Dragonfly as optimistic about the crypto market as it was last April when the VC firm closed its third venture fund to the (oversubscribed) tune of $650 million? Inquiring minds want to know. Take advantage of our special launch pricing — save $250 on General Admission passes before time runs out on this offer. Buy your pass today, and then join the web3, DeFi and NFT communities at TC Sessions: Crypto on November 17 in Miami. Is your company interested in sponsoring or exhibiting at TC Sessions: Crypto? Contact our sponsorship sales team by filling out this form.

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