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Resonance is a new $150 million VC fund based in Paris • ZebethMedia

There’s a new VC fund in town — at least if you live in Paris. Meet Resonance, a new $150 million fund (€150 million) backed 100% by Otium Capital. You may already be familiar with Otium Capital. It is Pierre-Edouard Stérin’s family office. Back in 2003, Stérin co-founded Smartbox Group, the company behind many popular experience gift boxes. He still owns Smartbox Group today and has a lot of money. With Otium Capital, the family office has a broad investment strategy from leveraged buy-outs to real estate — and it has done quite a few startup investments over the years. Some past investments include PayFit and Owkin. But part of the venture team at Otium left to create their own fund in 2019 — Frst. Resonance will become Otium Capital’s tech-focused VC fund going forward. Maxime Le Dantec and Alban Oudin will be managing the fund’s day-to-day activities. Le Dantec was previously a Principal at Balderton Capital and worked on deals with GitGuardian, Kili Technology, Numeral and Request. As for Oudin, he used to be a Principal at XAnge and he was involved with investments in Animaj, Vertuoza, Cajoo, Silvr, Join Stories and Workmotion. Resonance will focus on seed and Series A investments ranging from €100,000 to €10 million. While the team will be based in Paris, Resonance plans to invest across Europe. The team insists that it doesn’t want to spray and pray. Instead, it’ll focus on a handful of investments per year so that it can provide the right level of support on various topics, such as key hires and future fundraising efforts. That’s the main advantage with having a single backer. If there are some macro-economic issues, you don’t have to deploy a lot of capital every year because your limited partners have defined a short life cycle for your VC fund. Resonance isn’t going to focus on a specific tech vertical. Based on the background of the team, it can invest in anything from enterprise software to fintech, web3, consumer and software-as-a-service products for SMBs.

Pillow wants to make crypto saving and investing easy for new users • ZebethMedia

Pillow aspires to be an all-in-one platform that helps even newbie users save, spend and invest in crypto currency. The Singapore-based startup announced it has raised $18 million in Series A financing co-led by Accel and Quona Capital, with participation from Elevation Capital and Jump Capital. The app currently has more than 75,000 users in over 60 countries. It supports 10 digital assets, including Bitcoin, Ethereum, Solana, Polygon, Axie Infinity and USD-backed stablecoins USDC and USDT, and plans to expand to over 50 assets in the coming months. Founded in 2021 by Arindam Roy, Rajath KM and Kartik Mishra, Pillow is focused on emerging markets like Africa and Southeast Asia. It founders say that since the beginning of the year, it has grown its user base by 300%, with assets under management growing 5x. It also recently expanded into Nigeria, Ghana and Vietnam, among other markets. Before founding Pillow, Roy and KM explored web3 while working at identity verification and AML software provider HyperVerge, while also holding jobs in the traditional finance industry. During this time, the two started a Discord server on the side to onboard people onto web3, which eventually grew to more than 15,000 people. “We saw a pattern of problems repeating,” the two told ZebethMedia. “People do not know how to pay gas fees, do not know how to bridge across various blockchains, people do not know what transaction they are approving and end up losing funds.”Around this time, the two met Mishra, who was head of business for Indian delivery startup Dunzo, and started talking about how to solve the onboarding problem at scale. “Eventually, we realized that the challenge is that crypto transactions today do not fit the mental model of how retail users perceive transactions. You would need a strong technical background to transact seamlessly in crypto,” they said. As a result, Pillow was born to make crypto usage understandable. To do this, the Pillow team has to tackle a couple big issues. The first is awareness, since the majority of people still think crypto is just buying and selling Bitcoin, without understanding other use cases. The second is complexity, since using crypto in its entirety means understanding gas fees, blockchain technology and bridging. “A person who just wants to transact is not going to scale this learning curve,” they said. Pillow solves these problems by simplifying crypto investments and transactions to one click, instant swaps and savings using single-click daily interest savings. It plans to do the same for other crypto services like payments. To use Pillow for the first time, people sign up using their email accounts, and then provide KYC information, such as live selfie photos and national identity cards. Afterward, they get a short lesson on the potential risks of investing in digital assets before choosing which ones they want to deposit or invest in. Before their initial investment, they are taken through another lesson about that asset’s potential risks. After that, they can deposit cryptocurrency from their own wallets or another crypto platform by making a transfer to the displayed crypto wallet address on Pillow. In some countries where Pillow has partnered with local, compliant on-ramp service providers, users can also buy crypto with their local fiat currency. Pillow supports deposits and withdrawals with fiat currency through local partnerships in Nigeria, the Philippines and Vietnam, with plans to add more across Southeast Asia, Africa and Latin America with its new funding. The startup’s largest user base is in Nigeria, and it also has a major presences in India, Ghana and Vietnam, and growing user bases in Brazil, the Philippines and Sri Lanka. It focuses on retail investors, enabling them to start with investments as small as $5. Since Pillow’s users are from different geographies, its closest competitors also come from around the world. They include crypto exchange Luno in Africa, multi-asset exchange Pluang (another Accel investment) in Southeast Asia and global crypto savings app Nexo. Pillow’s founders says it differentiates with its goal of becoming a holistic home for digital asset-driven financial services that allows even first time crypto users users to earn, save, spend and invest from the same platform. Pillow is currently in growth phase and plans on introducing transaction fees as new products, including swaps and tokenized real world assets are introduced. It currently makes profits on returns generated on top of the 5% to 10.42% returns made accessible to users. Pillow keeps a small percentage of the spread generated, and another portion also goes into its yield reserves.

GoHenry, the fintech for under-18s, raises $55M after passing 2M users • ZebethMedia

Neobanks have made a name for themselves by successfully winning the business of newly minted adults, opening their first checking, savings and investment accounts and uninterested in doing business with clunky, expensive legacy banks. Now a new wave of startups and services has been getting a jump on that model with an even earlier target: under-18s, including kids as young as 6, and in the latest development, U.K. fintech GoHenry is announcing $55 million in funding to double down on the opportunity. The equity funding is coming from previous backers Edison Partners and Revaia (formerly Gaia), with a strategic investment from Italian payments company Nexi, a new backer. The company is not disclosing its valuation but I understand it’s more than $250 million and less than $500 million. It brings the total raised by GoHenry (named, the company says, after its first child-customer) to $125 million, including a $40 million round led by Edison in 2020 and a $15 million angel round. Early on, it also raised $15 million in crowdfunding in 2016 and 2018. GoHenry likes to say that it has 5,000 shareholders as a result of those campaigns, and half of them are users. That is just a small percentage overall of the kids (and parents) that GoHenry has amassed over the years. It now has 2 million customers — all between 6 and 18 years of age — across the U.K., the U.S., and more recently France and Spain after acquiring French rival Pixpay this summer. Today, they use two main services from the company, a prepaid debit card (topped up by parents typically) and a “financial education” app that links to that card (and an app that parents can use to help monitor and manage the account).  COVID-19 broke open the bank when it came to the usage of fintech: consumer “digital transformation” played out in a couple of ways, with people socially distancing driven to using apps and sites to manage their finances, underscored by a shift in commerce also going online, and people equally and more directly just shifting their attention to considering how they interfaced with finance and experimenting with new services as a result. This also played out, interestingly, among young people, GoHenry said, with the company seeing a surge of new users during the pandemic and an increased rate of activity among existing customers. Its research found that kids in the U.K., GoHenry’s main market, earned £148 million in 2021, up 9% over 2020. “We start at 6 because parents want a rite of passage, to give a card for a child’s 6th or 7th birthday,” CEO Alex Zivoder said. “That surprised us, since it was earlier than we expected. This shows to us that this is the best time for kids to start understanding the concept of money.” And that concept is linked to earning it, he added. “It’s all about allowance and chores, or a mix.” He notes that younger children do not spend much (nor have places to do so) but that takes off in the teen years, as teens do more spending and have more peer-to-peer transactions and more wages paid in from jobs or apprenticeships. “It’s the beginning of independence,” he said. GoHenry itself is not yet profitable, but those trends point to its growth. It posted $42 million in revenue in 2021 (the last complete year that it’s reported), which was double what it made in 2020. (New users get 30 days of usage free, but after that it’s £2.99 per month, and Zivoder said that 99% of people who try it out become customers.) Now the plan will be to expand those products with a new ISA product for savings accounts and the launch of a new gamified educational experience called Money Missions; to expand geographically in Europe (leveraging the Nexi relationship); and to start considering where there might be opportunities to do more for those aging out of the core service.  GoHenry is not the only fintech that is sharpening its sights on the segment. Earlier this week, kids banking app Step announced that it had taken out a $300 million credit line to build out a crypto trading product for young users (yes, crypto trading for under-18s…). Greenlight meanwhile added a new raft of family-focused safety features. Others like Revolut and Acorns, not originally built for younger users, have expanded into that age bracket. “It’s the emergence of a new sector,” Zivoder said. “In the next 2 to 3 years we’ll have hopefully created a successful new segment called youth banking. The funding and debt raises are the next step in the story. For all of us, it’s getting us to the point to become household names in this segment.” “When we first partnered with GoHenry in 2020, we knew the company was poised to make a global impact by making money approachable and fun for the younger generation and their families,” said Chris Sugden, managing partner, Edison Partners, in a statement. “Our initial investment powered the business’ acceleration in the U.K. and expansion to the U.S. We are excited to fuel GoHenry’s rapid growth into continental Europe and to teach young people financial literacy with practical tools like how to manage a budget.”

Wharton’s Mori Taheripour on how to negotiate the right way • ZebethMedia

Mori Taheripour teaches negotiations at the Wharton School at the University of Pennsylvania, where she has taught undergraduates, MBA students and executive MBA students how to have better business conversations. Taheripour has also coached corporate clients, including on behalf of Goldman Sachs and Major League Baseball, about how to feel more confident and comfortable in negotiating, a skill that everyone uses daily but which tends to be seen as a kind of dark art. Amid the backdrop of one of the highest-profile negotiations in recent memory, centered on Elon Musk’s ongoing stop-and-go plans to buy Twitter, and aware that many readers are negotiating on their own behalf right now — for more time, more funding, a better exit package, fewer investor protections — we talked with Taheripour earlier this week to ask where negotiations tend to falter and how to help them succeed. Excerpts from that chat follow edited for length and clarity. TC: You’ve been an expert in dispute resolution and negotiation for more than a decade. You also published a book on the topic during the pandemic that’s been well-received. For people who haven’t yet read it, is the ability to negotiate well somewhat intuitive or entirely learned? It’s something you learn, and I actually think most people are better negotiators than they think they are because we do it so much. It’s only when we see negotiations through the lens of things that are really transactional and maybe conflict ridden that people put negotiations in a category of things people don’t really enjoy or they’re really afraid of or that are really uncomfortable, and they want to put it off. But any parent, anybody who’s in a relationship, anybody who has employees, anybody who has a pet . . . is probably really good at negotiations. What are some of the most common missteps people make when they’re in a business-related negotiation process? At the heart of all negotiations is human connection. That’s where the magic happens. Most negotiations are not transactional. The best negotiations are either fostering relationships that we already have, or creating new ones. And once you look at it that way, then negotiations become a conversation. Some conversations are harder than others. But they shouldn’t be if we open our minds to them with a sense of empathy and wanting to be creative and wanting to not focus on any one solution. Your book is about how to “negotiate fearlessly,” yet there’s a fine line between fearless and overconfident. Any pointers for readers who might be wondering how to straddle that line? A lot of this goes back to negative self talk and self sabotage. You’re not going to be an excellent negotiator just because you’re smarter and have a higher IQ. Being an excellent negotiator really starts with you getting out of your own way. Great negotiators are great storytellers who can see themselves from a place of value and fearlessly self advocate. If you don’t believe in yourself, if you don’t fearlessly understand your own self value, then the goals that you set for yourself are diminished. They become safe. They may even become mediocre. And once your goals are watered down and safe, then what you ask for is going to be reflective of those goals, and you’re not going to get enough. The minute you give up your power – you either back off in order to make the other [party] happy or to avoid conflict – then you can’t stay in the conversation. You have to have the self-confidence that you two are part of this conversation and your space is as important as theirs. It doesn’t mean those two things are mutually exclusive; it means that you seek solutions that are mutually inclusive. For people in an M&A type situation right now, what do you make adages to never take the first offer, to push for 20% more? Are any of these truly relevant? The way I teach is not at all prescriptive. I don’t believe in always, and I don’t believe in never. The older we get, our gut instinct becomes stronger and our intuition and emotional intelligence become stronger. We should be using these to navigate conversations, as opposed to trying to remember what a professor said in class. When you’re boxed in like that, it creates a lot of anxiety, especially because no negotiation is the same, and the person sitting across from you, that audience, is always different. Elon Musk has seemingly been trying to negotiate with Twitter, on Twitter, to either knock down the price or get out of the deal or buy himself some time, who knows. Either way, making the conversation — or part of it — so public is obviously by design and I wonder if this will become a kind of case study for future negotiations. He’s playing by completely different rules. Five or 10 years ago, this would probably be a nightmare for shareholders and companies because you want to hold on to what’s happening until it’s all done and then go public with it. But what’s quite traditional is that he’s controlling his own story and the messaging that comes out is his, no matter how confusing. If you think about it, he has been testing the water for far longer than the six months since he proposed buying Twitter. Every time he says anything about Tesla stock, prices change; people react immediately. So I think he saw the power that he had in literally changing markets [by using Twitter]. Do you think there is a master plan here? Do you see any logic in this chaos? Truth be told, I was incredibly surprised when the deal fell apart — and there was the threat of litigation and things got messy and he tried to step away. I thought that for sure if the deal was to happen [after that], the stock price or deal valuation would be a lot lower at least. When [the

FOLX powers LGBTQ+ telehealth support groups with $30M round • ZebethMedia

FOLX Health, a telehealth company catering to the LGBTQIA+ community, closed a fresh $30 million round of funding, which it will use to expand its new support groups feature. The company provides affirming and inclusive care through services such as hormone replacement therapy, PrEP prescriptions, general and sexual health services. FOLX also recently began offering support groups, led by either a clinician or expert over multiple weeks, followed by one-on-one consultations to create individualized programs for users. The new funding will be used to support existing programs, but also to launch and expand these expert-led groups. With the addition of the groups, “we’re able to really move folks from fear of accessing healthcare to a place where they are actively engaged in their wellness,” said Liana Douillet Guzmán, CEO of FOLX Health. “I would add that part of our model is really this idea of holistic care. So rather than being a point solution that’s focused on one niche area, we believe that we can provide this expert care across a full spectrum of needs.” Currently, the company is providing care to 10,000 individuals across 42 states, and is looking to expand to all 50 in the near future. Although FOLX has been pushing for affirmative care, Republican lawmakers have pushed for bills denying or limiting access to this and other LGBTQ+-centered services. Many bills have specifically targeted transgender individuals and youth. According to the ACLU, over 20 states have introduced bills that would deny care, and some go as far as making it a Class C felony to provide gender-affirming care. In a survey conducted by FOLX, 78% of its members did not have access to affirming care before finding FOLX, and 71% actively avoided seeking healthcare out of fear of discrimination. Though the company is pushing to provide all-inclusive care for LGBTQ+ individuals, Guzmán told ZebethMedia their biggest challenge is “in a sea of opportunity, how do we focus?” “We are still a lean team,” Guzmán said. “And so I think it’s the classic, making sure we don’t do the shiny toy thing that a lot of startups do, and really focus in on thoughtful product expansion.” Image of FOLX packaging for its HRT. FOLX raised the $30 million in a Series B round led by 7wireVentures, with participation from Foresite Capital as a new investor, as well as existing investors Bessemer Venture Partners, Define Ventures and Polaris Partners. The company has raised close to $60 million to date, including a $25 million Series A last year. Lee Shapiro, a managing partner of 7wireVentures, said in a news release: “Now more than ever, there is a clear need to expand access to inclusive health services for the millions of Americans who identify as LGBTQIA+. By combining a network of clinicians highly attuned to the needs of the LGBTQIA+ community with convenient access to affirming content and peer connections, FOLX Health has established a new standard of queer and trans care for its members” Shapiro will also be joining FOLX’s board of directors.

Royalty-backed Lightrock packs $834 million into its first climate fund • ZebethMedia

Lightrock, the London-based backer of neobank Niyo and “wood modification” company Kebony, has secured about $834 million (€860 million) for a new fund focused on climate tech. The private equity and venture firm says it will pump the money into startups focused on areas such as clean energy, decarbonization and sustainable agriculture. Lightrock plans to write checks as small as $10 million, and up to around $39 million, for startups in Europe and North America. Back in May, the investor announced its first fund for startups in Latin America. Lightrock has ties to royalty through a web of subsidiaries, which means the money it raised likely wasn’t too tricky to find. The firm is owned by LGT, which makes investments for rich people and institutions. LGT’s owner is the royal family of Liechtenstein, which has ramped up its environmental and social impact investments since that really big tax scandal. LGT promotes itself as being focused on sustainability, and to its credit, the firm has taken steps to limit its climate impact. Still, it hasn’t walked away from fossil fuels. LGT invests in oil and gas producers, so long as they are “strongly committed to the energy transition and have low revenues from oil and gas production.” LGT’s policies also permit investments in business that earn revenue via thermal coal (limited to up to “5% of their total revenues as of January). Lightrock says the money for its climate fund comes from investors such as LGT, some of LGT’s clients, the Grantham Foundation and Temasek, which is a holding company owned by Singapore. Temasek’s portfolio includes significant gas and oil holdings, which drive climate change.

Katana, an ERP for SMB manufacturers, raises $34M • ZebethMedia

Katana, an enterprise resource planning (ERP) platform for small- and medium-sized manufacturers, has raised €35 million ($34 million) in a Series B round of funding. ERP is a form of business management software that can serve any number of functions inside a company, from marketing and risk management, to supply chain management and beyond. Integrations are pivotal to any ERP software, as it typically involves taking data from different systems such as HR, CRM, accounting, and order management to generate insights and analysis — at its core, ERP is all about identifying potential problems and improving efficiency. Founded out of Tallinn, Estonia, in 2017, Katana is an ERP for the manufacturing sector, with prebuilt integrations for many of the most common tools that a manufacturer might use, including e-commerce platforms (e.g., Shopify and WooCommerce), accounting (e.g., QuickBooks and Xero), shipping, forecasting, CRM, and more. Collectively, these various integrations can help a manufacturer predict what their future inventory needs will be based on historical or real-time sales data, for example, to ensure that they don’t run out of stock or parts. Katana: Inventory overview Image Credits: Katana End of ‘made in China’ era A big driving force behind demand for such software is direct-to-consumer (D2C) manufacturing, which has seen smaller, local manufacturers — or “micro-manufacturers” — remove many of the intermediaries that were traditionally necessary to get their products made. “The rise in D2C manufacturing has driven a small manufacturing renaissance, giving consumers a wealth of options that reduce the hold of brands relying on mass production,” Katana co-founder and CEO Kristjan Vilosius explained o ZebethMedia. “As manufacturing moves closer to the ever-increasingly conscious consumer, brands that rely on local production and inventory are gaining market share. In short, the ‘made in China’ era is ending.” This has been aided by modern technologies such as 3D printing and computer-aided laser cutters, allowing companies to produce goods on a smaller scale away from centralized, mass-production factories. In tandem, the emergence of online marketplaces, e-commerce software, and the broader cloud computing movement has made it easier to assume greater control of the entire business process, from manufacturing through to sales. “Manufacturers already have a tech stack of tools like e-commerce platforms, shipping tools, and accounting software,” Vilosius continued. “What’s missing is a central source-of-truth that streamlines the flow of information and minimizes manual data entry and, as a result, human error.” Legacy ERP software from the likes of Netsuite and SAP are typically geared toward larger businesses, which is why we’ve seen a slew of younger upstarts enter the fray to much VC fanfare in recent years, with Katana and its ilk trying to usher in a more modern toolset purpose-built for SMBs — and in Katana’s case specifically, SMB manufacturers. “Supporting this new wave of manufacturers is critical — enterprise business suites like NetSuite and SAP come with hefty costs and a plethora of features and functionalities that exceed the needs of small- to medium-sized businesses,” Vilosius said. “The ERP space is also known for poor user experience and user interface, and low customer satisfaction. Many small businesses opt for spreadsheets despite being error-prone and difficult to scale as their businesses grow.” Katana had previously raised around $16 million, the bulk of which arrived via its Series A round last year, and in the intervening months the company claims to have quadrupled its annual recurring revenue (ARR), grown its headcount from 30 to 140, and scaled its customer base from “hundreds of micro-businesses to thousands of customers in the SMB segment,” according to Vilosius. On top of that, the company launched an open API for customers to build their own integrations. With another $34 million in the bank, the company said that it’s well-financed to “bring manufacturing software into the digital era,” which will include rolling out “more advanced accounting integrations.”

Closed early-access product Relay raises $5M seed round to ‘tackle collaborative workflows’ • ZebethMedia

To get a roundup of ZebethMedia’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here. If you’re joining us at Disrupt next week, here’s an incentive for turning up early — we’re recording our podcasts live onstage, and you can be in the audience! Fun fun fun! — Christine and Haje The ZebethMedia Top 3 Automation nation: Jacob Bank knows what time it is. Paul writes that after selling his last startup to Google in 2015, Bank is back with Relay, a tool that wants to give people back some time by automating mundane tasks, particularly when it comes to the task we all love to hate — meetings. “Bring your ideas to life”: Microsoft’s Ignite conference was today (get the nitty-gritty in Big Tech Inc.), and Kyle has been following all things DALL-E, including Microsoft’s investment in the AI-powered system for its new Designer and Image Creator tools. Cuts run deep: Manish reports on the latest for Indian edtech giant Byju’s, which said today it would be eliminating another large chunk of jobs, this time 2,500, writing that the move was in efforts to “clear its debts and other balances in recent months.” Startups and VC Back in 2019, Microsoft launched Dapr, an open source project that aimed to make it easier for developers to build microservices on top of Kubernetes. Diagrid raised $24 million to launch a fully managed Dapr service, Frederic reports. DataGrail has always been focused on helping companies comply with the growing world of privacy regulation. Today, it’s building on that with a new automated risk monitoring solution that helps companies build third-party application risk assessments quickly. While they were at it, the startup also announced a $45 million Series C investment, Ron reports. And here’s a smattering of a few more for your enjoyment and delight: Dear Sophie: How can I protect my H-1B and green card if I am laid off? Image Credits: Bryce Durbin/ZebethMedia In our Dear Sophie column, our friendly immigration lawyer answers a question from Leap of Faith: “I am considering leaving my current, steady job for a job with a big name in tech. I’m excited, but nervous. I’ve been hearing that you can lose your H-1B status if you are laid off. Is there any way I can protect my immigration status while making a bold job move?” Three more from the TC+ team, with a sprinkling of lyrics for good luck: ZebethMedia+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription! Big Tech Inc. Check out what happened when Taylor’s virtual torso went to Meta Connect 2022, where Meta announces legs (as Lucas reported), and Amanda shows you what you might have missed. Meanwhile, as we noted above, Microsoft held its Ignite conference today, where Brian, Frederic and Kyle found lots to write on. For example, hybrid work setups, more Apple integrations, avatars for Teams, new Power Automate features, invite-only access to DALL-E 2 for select Azure OpenAI Service customers, automated document and data processing services, updates to Microsoft Edge, new cloud security services and upgrades to Microsoft’s suite of laptops and desktop computers. In other news:

Founders shouldn’t bet on a Q4 venture capital resurgence • ZebethMedia

For the first time in years, it felt like venture capitalists slowed their cadence this summer. In days of yore, such “summer slowdowns” were par for the course, as investors took long holidays in August, leading to a general paucity of VC activity. Then the market went nuts for a few years, and such breaks became rarer as investors, by our read, wanted to stay close to their workstations to avoid missing out on a hot deal that might close in hours or days, instead of the traditional weeks and months. The decline in activity that many of us felt has been reflected in Q3 data that ZebethMedia has analyzed to date. What about a Q4 comeback? But the slowdown was tied in the eyes of many to a possible rebound. Our own Rebecca Szkutak wrote in September that some folks were anticipating a Q4 resurgence of venture capital activity. The bounce back was partially expected due to a “wait and see but come back later” vibe among venture players we’ve spoken to in recent months. But even more, it’s been argued that venture investors sitting on funds that they held in reserve would want to do some deals in the fourth quarter to avoid going to their backers (LPs) and saying, thanks for the management fees; we did nothing with your capital.

Google’s Pixel Watch delivers nice hardware, but fails to answer the ‘why’ • ZebethMedia

It took some evasive maneuvering to get us here — the building out of a small-scale hardware ecosystem, coupled with a couple big-ticket acquisitions and a partnership with one of its largest potential competitors. But suddenly, Google emerging as competitive in the smartwatch space doesn’t seem an altogether outlandish proposition. One can make a compelling argument that the software giant learned some hard lessons from past smartwatch and earbud struggles. Entering an already mature hardware category isn’t easy for anyone; spending in excess of $2 billion is a pretty good shortcut if your pockets are deep enough. While devices are reasonably far along in this world, things aren’t that cut and dry. For one thing, Google’s partnership with Samsung meant an overnight increase in Wear OS market share. Both companies were staring at Apple’s first place lead from a distance, so why not join forces? At the very least, it’s been a swift kick in the pants for a wearable operating system that has languished for the better part of a decade. Image Credits: Brian Heater Even more central to the deal are a pair of big purchases. The $2.1 billion Fitbit deal was obviously the highest-profile move there — and understandably so. It’s not every day a household name gets acquired. Like the Samsung move, that deal immediately buys Google more market share, and from the looks of things, it will work out similarly to the Apple/Beats deal: Google gets immediately built-in sales and keeps the brand name around, as it uses Fitbit’s software as a foundation for its first-party play. The bit that gets lost in a lot of this is the company’s 2019 purchase of $40 million in Fossil IP. The deal mostly revolved around an unseen prototype that may well have served as the architecture for the new Pixel Watch hardware. Certainly the product looks like nothing Fitbit has ever given us before. It’s worth noting that Google didn’t just buy Fitbit and a piece of Fossil. There’s a sense in which it acquired the many companies they themselves acquired. It’s difficult to point to, but there are likely pieces of OG wearable Pebble, Vector, Twine and Coin (Fitbit), along with Misfit (Fossil) living in this small device currently sitting on my wrist. Add in the company’s work with Samsung, and you’ve got a kind of secret history of the smartwatch universe sitting in front of you. Image Credits: Brian Heater That’s an incredible cocktail of smartwatch DNA. Is it enough to catapult the Pixel Watch to the top of the rankings? Well, no. Obviously not. But it’s enough to compete. Apple remains the insurmountable mountain for the moment — and let’s be honest, the company effectively sits alone in the world of iPhone compatibility. Google’s competition sits much closer to home. Specifically, the company is up against Samsung, Fitbit and a number of companies like Xiaomi, which are duking it out for the lower end of the market. Garmin, meanwhile, is off in its own outdoor world with little competition outside the likes of the Apple Watch Ultra. So, really, that leaves Samsung as the Pixel Watch’s one immediate competitor. The Galaxy Watch has maintained the No. 2 spot for some time, so that’s still some stiff competition. Image Credits: Brian Heater The Pixel Watch is a looker. I really dig the design here. It’s about as minimal as one can get — a big change from the Apple Watch Ultra I’d been wearing previously. It’s a watch distilled down to its essence — glossy curved glass, with a haptic crown on the side. It’s also quite small. The case is 41mm, the smaller of the two standard Apple Watch models. The display is even smaller, at 1.2 inches, to the 41mm Series 8’s 1.53 inches. We’re very much dealing with screen sizes where a fraction of an inch can make a world of difference. Google’s device isn’t helped much by some sizable bezels on the sides. You mostly won’t notice them, due to all of the watch faces being black. With a lighter-colored face, the space would be much more noticeable. Ultimately what that means, however, is that there’s less surface area for a touch display. When it comes to wearables, I’ve long been of the opinion that the more size options, the better. Human bodies are like that, you know? Given the option, however, I’d say smaller is ultimately better. It’s a lot easier to wear a watch case that’s too small, instead of one that’s too large. The 41mm case felt and looked small on my wrist, but the screen size is enough for most things, assuming you’re not planning to do a lot of typing. Still, I would be shocked if the Pixel Watch 2 doesn’t arrive in at least two sizes next year. Image Credits: Brian Heater The bands snap on and off with a press of a button and a slide. It’s a little tricky the first time, so much so the company guides you through taking it on and off during setup. The connector is proprietary, and at present only Google makes compatible bands. There’s a decent selection of both materials and price points, and the company has plans to open it up to third parties. The Pixel Watch launches with an always-on display, though it was off by default. When enabled, it effectively presents a lower res and slightly dimmed version of your watch face. The battery was a bit disappointing in my trials, so you may want to keep it off, depending on how long you’re looking to eke out. With it on, getting to a full 24 hours can be tricky. So if you’re planning to do some sleep tracking, maybe budget in some quick charging time. One thing Google managed to avoid by way of its late entry was the years’ long search for meaning among smartwatch makers. Notifications were pitched as the thing in those early days. Eventually, however, health tracking became

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