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YouTube to broadly support the @username format with launch of YouTube handles • ZebethMedia

YouTube is making it easier for creators to direct viewers to their channels. The company today announced “handles,” a new way for creators to identify their channel with an @username format in order to interact with their viewers across YouTube Shorts, channel pages, in video descriptions, in comments and more. These handles will be made […]

Brands are spamming WhatsApp users in India, Facebook’s largest market • ZebethMedia

As Meta makes deeper inroads with businesses on WhatsApp, its biggest bet to monetize the instant messaging app with over 2 billion users, we are getting an early glimpse at how user experience might change on the free app. It’s not great. Scores of people in India, WhatsApp’s largest market by users with over 500 […]

Apple TV+’s ‘Ted Lasso’ partners with Bumble to give users a blind-dating experience • ZebethMedia

In the Apple TV+ series “Ted Lasso,” characters Rebecca Welton (Hannah Waddingham) and Sam Obisanya (Toheeb Jimoh) download Bantr, a fictional dating app where users can’t see each other’s photos. Bumble, the women-focused dating app, has now partnered with “Ted Lasso” to bring the experience of Bantr to its users. On Thursday, October 13, Bumble […]

OG App, what exactly was your end game here? • ZebethMedia

A couple of weeks ago, Apple removed the OG App from its app store, and today Google followed suit, booting the app from its platform as well. And I’m left scratching my head wondering what the end game was for the founders of the OG App. As far as I can tell, the company basically […]

Meilisearch lands $15M investment to grow its ‘search-as-a-service’ business • ZebethMedia

Meilisearch, the creator behind the open source search engine project of the same name, today closed a $15 million Series A round led by Felicis, with participation from CRV, LocalGlobe, ESOP, Mango Capital, Seedcamp and Vercel CEO Guillermo Rauch. CEO Quentin de Quelen tells ZebethMedia that the new cash will help to expand Paris-based Meilisearch’s […]

BeReal tops 53M installs, but only 9% open the app daily, estimates claim • ZebethMedia

Gen Z social media app BeReal encourages its users to take a photo every day — a format designed to create a daily habit. But only a small number of the app’s users are currently doing so, new estimates from a third-party app intelligence firm indicate. According to research from Sensor Tower, BeReal is demonstrating […]

Google removes The OG App from the Play Store as founders think about next steps • ZebethMedia

Almost a week after Apple removed The OG App from the App Store, an Instagram client that promised to provide an ad-free and suggestion-free feed, Google followed the suit and booted the app off the Play Store. In a Twitter thread, co-founders of Un1feed, the company that published The OG App, said that the startup […]

Snapchat brings parental controls to India through in-app tool ‘Family Center’ • ZebethMedia

Snapchat is bringing an initial set of parental controls to users in India — a couple of months after its debut in the U.S. and some other markets — to deliver parents and guardians in the key oversea market insights on how their teens are using the social networking app. The in-app tool, called Family […]

Twitter gets an Edit button, Instagram increases ads, Google gets serious about wearables • ZebethMedia

Welcome back to This Week in Apps, the weekly ZebethMedia series that recaps the latest in mobile OS news, mobile applications and the overall app economy. Global app spending reached $65 billion in the first half of 2022, up only slightly from the $64.4 billion during the same period in 2021, as hypergrowth fueled by […]

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