Zebeth Media Solutions

Automation

Flowers Software helps SMBs manage their workflows • ZebethMedia

Workflow automation may not be what gets you out of bed every morning, but it has long been a hot topic in the world of enterprise software. There are few businesses, after all, that don’t have dozens and dozens of repetitive workflows that are currently done manually that could be automated. Munich-based Flowers Software, which originally launched in 2019, is trying to put its own stamp on this field by offering a somewhat different approach from many of its competitors. The company today announced that it has raised a $3.2 million seed funding round led by La Famiglia VC, with participation from LEA Partners and Collective Ventures. A number of angel investors also participated, including Personio’s co-founder Ignaz Forstmeier, SAP Hybris’ founder Carsten Thoma, SevDesk founders Fabian Silberer and Marco Reinbold, and Ironhack co-founder Gonzalo Manrique. Image Credits: Flowers Software Founded by Andreas Martin and Daniel Vöckler, who both spent time working at a number of small and medium businesses, Flowers currently focuses its marketing on two use cases: invoice approvals and general approvals. But the idea behind the tool is to offer a highly flexible no-code workflow tool to automate virtually any repetitive business process. “When we founded Flowers, we already knew that we were going to solve this major problem because of our experience from our previous jobs, the different industries and company sizes, etc.,” said Martin. “What we learned is that there are tons of tasks that go wrong in every company literally every day. […] And unfortunately, since most tasks are in recurring workflows, they go wrong repeatedly. For all of those problems, you will find one tool that solves exactly this problem. So you can have 1,000 problems and 1,001 tools solving them. But Daniel and I didn’t want to create another single-solution tool.” Flowers team photo. Image Credits: Flowers Software Martin noted that many traditional workflow automation tools focus on the backend, while Flowers provides anyone in the company with tools to build these workflows but also access to a user interface to step through these workflows from beginning to end. He noted that this also helps to make information more accessible and transparent to everyone inside a company. And while users can integrate a lot of third-party tools, for many of the current use cases, teams are doing a lot of their work in Flowers themselves. The team actually started building Flowers as a general-purpose automation tool but found that simply giving its users all of this freedom only led to confusion. So after some trial and error, Flowers decided to build out a few templates for common use cases — invoicing being one of those — and with that, the service took off. What the team needs to do now — and what Flowers will use at least some of the new funding for — is building out templates for more use cases so it can expand its user base. The team also plans to expand its marketing efforts to go beyond its current core market of most German-speaking countries to more of Europe and North America. Image Credits: Flowers Software “We’re going to launch with different use cases in different countries, or service work for use cases in every country, but some countries have more problems with contracts and approvals, or travel expenses,” Martin explained. “Our highly adaptable software makes it possible for us to support those laws, regulations and compliance rules very easily because the tool is flexible enough.” Flowers Software was already cashflow positive early on in its history, but the team decided to raise now in order to be able to grow faster and capture more of the market. “We really want to push as hard as we can and scale as hard as we can,” said Martin. “Flowers is changing the game for SMBs in business efficiency, productivity and profitability with a different approach to workflow creation and automation that is resonating with many customers across industries,” said Judith Dada, general partner at La Famiglia VC. “With Flowers, companies finally have a software that adapts to the way they work, rather than a software that requires the customer to change. We’re impressed by the product and strong sales traction that Andreas, Daniel and the team have already acquired and are excited to support them as they scale to new markets.”

With a $13B valuation, Celonis defies current startup economics • ZebethMedia

When Celonis, an 11-year-old German process mining company, announced a $1 billion raise in August on a $13.2 billion post-money valuation, it was a bit of a shock. After all, VC firms were pulling back from the huge raises and gaudy valuations of yesteryear. But Celonis — which has raised $2.4 billion, per Crunchbase, with $2 billion coming in the last year alone — has been able to defy the current thinking in startup circles by taking on huge chunks of capital. Consider that its valuation has grown an eye-popping 420% since 2019, when it raised $290 million at a $2.5 billion valuation. That was followed last year with $1 billion at an $11 billion valuation, culminating in August’s $13 billion valuation. Part of the reason it’s such a valuable company is that along the way, it’s forged partnerships with corporate giants like IBM and ServiceNow to sell its software, helping push Celonis into markets where even well-funded startups might be limited by the resource requirements. It’s also been able to fill in the platform with several strategic acquisitions (more on that later). Why are customers, investors, and partners so interested in Celonis? Because Celonis, using software, can dig into the way processes move through a company, looking at complex areas like procurement, bill paying, and inventory and searching for inefficiencies and duplications that can ultimately add up to huge savings. This is the kind of work that high-priced consultants have tended to do, camping inside companies for months or years and figuring out how work flows through the organization while collecting fat checks to do it. Having software that can replace those human efficiency experts, and in fairly short order, is a tremendous advantage.

Thanks to AI, you can now create automations in Power Automate by simply describing them • ZebethMedia

Power Automate, Microsoft’s Power Platform service that helps users create workflows between apps, is getting new AI smarts. During its Ignite conference, Microsoft rolled out capabilities powered by OpenAI’s Codex, the code-generating machine learning system underpinning GitHub Copilot. Starting today (in public preview), Power Automate users can write what they want to automate in natural language and have Codex generate suggestions to jumpstart the flow creation. It’s Microsoft’s latest move to more tightly integrate the various technologies from OpenAI, the San Francisco AI startup in which it has invested $1 billion, into its family of products. Two years ago, Microsoft introduced a Power Apps feature that used GPT-3, OpenAI’s text-generating system, to create formulas in Power Fx, Power Platform’s programming language. Microsoft also continues to evolve Azure OpenAI Service, a fully managed, enterprise-focused platform designed to give businesses access to OpenAI innovations with governance features. “Our goal is that anywhere in the ecosystem that a person would need to write code they have the flexibility to start with natural language too, and Codex is core to that strategy,” Stephen Siciliano, VP of Power Automate, told ZebethMedia in an email interview. “[These are] new tools that will help users eliminate tedious work and free up time for workers to focus on more high value projects.” Image Credits: Microsoft Using the new Codex-powered tool, Power Automate users can describe the type of workflow automation they’d like to create in a sentence. Codex will then translate this into flow recommendations, which — when set up with the appropriate connectors — can be fine-tuned within Power Automate’s flow designer to create an automated workflow. Siciliano says that the feature will support “key” Microsoft 365 connectors at launch, and that there will be additional integrations in the coming months. “We have fine-tuned Codex primarily with the thousands of templates that we have for Power Automate cloud flows today,” he added. Originally, Codex was trained on billions of lines of public code in languages like Python and JavaScript to suggest new lines of code and functions given a few snippets of existing code. “These templates are a combination of Microsoft-built and community submitted scenarios, so they cover a breadth of use cases and everything from very simple to more advanced flows.” When asked about the longer-term roadmap, Siciliano declined to reveal much. But he suggested that Codex might come to more places within Power Platform in the future. “[T]here are many different places in the Power Platform where natural language may be useful, so you’ll see a broader rollout,” he continued. “Moreover, we will continue to enhance the accuracy of the [system] over time as well.” The new Codex-Power Automate integration dovetails with enhancements to AI Builder, which also landed this morning. (AI Builder, a built-in Power Automate feature, lets users add AI capabilities and models to automated flows.) AI Builder now offers users the ability to train AI systems on the data they might want to extract from documents, allowing Power Automate to pull data in freeform documents such as contracts, statements of work and letters, even from tables that span several pages. Microsoft says the document-processing capabilities of AI Builder now support 164 languages, including handwritten Japanese.

Microsoft announces Syntex, a set of automated document and data processing services • ZebethMedia

Two years ago, Microsoft debuted SharePoint Syntex, which leverages AI to automate the capture and classification of data from documents — building on SharePoint’s existing services. Today marks the expansion of the platform into Microsoft Syntex, a set of new products and capabilities including file annotation and data extraction. Syntex reads, tags and indexes document content — whether digital or physical — making it searchable and available within Microsoft 365 apps and helping manage the content lifecycle with security and retention settings. According to Chris McNulty, the director of Microsoft Syntex, driving the launch was customers’ increasing desire to “do more with less,” particularly as a recession looms. A 2021 survey from Dimensional Research found that more than two-thirds of companies leave valuable data untapped, largely because of problems building pipelines to access that data. “Just as business intelligence transformed the way companies use data to drive business decisions, Microsoft Syntex unlocks the value of the massive amount of content that resides within an organization,” McNulty told ZebethMedia in an email interview. “Virtually any industry with large scale content and processes will see benefits from adopting Microsoft Syntex. In particular, we see the greatest alignment with industries that work with a higher volume of technically dense and regulated content – financial services, manufacturing, health care, life sciences, and retail among them.” Syntex offers backup, arc1hiving, analytics and management tools for documents as well as a viewer to add annotations and redactions to files. Containers enable developers to store content in a managed sandbox, while “scenario accelerators” provide workflows for use cases like contract management, accounts payable and so on. “The Syntex content processor lets you build simple rules to trigger the next action, whether it’s a transaction, an alert, a workflow or just filing your content in the right libraries and folders,” McNulty explained. “[Meanwhile,] the advanced viewer adds an annotation and inking layer on top of any content viewable in Microsoft 365. Annotations can be made securely, with different permissions than the underlying content, and also without modifying the underlying content.” McNulty says that customers like TaylorMade are exploring ways to use Syntex for contract management and assembly, standardizing contracts with common clauses around financial terms. The company is also piloting the service to process orders, receipts and other transactional documents for accounts payable and finance teams, in addition to organizing and securing emails, attachments and other documents for intellectual property and patent filings. “One of the fastest-growing content transactions is e-signature,” McNulty said. “[With Syntex, you] can send electronic signature requests using Syntex, Adobe Acrobat Sign, DocuSign or any of our other e-signature partner solutions and your content stays in Microsoft 365 while it’s being reviewed and signed.” Intelligent document processing of the type Syntex does is often touted as a solution to the problem of file management and orchestration at scale. According to one source, 15% of a company’s revenue is spent creating, managing and distributing documents. Documents aren’t just costly — they’re time-wasting and error-prone. More than nine in 10 employees responding to a 2021 ABBY survey said that they waste up to eight hours each week looking through documents to find data, and using traditional methods to create a new document takes on average three hours and incurs six errors in punctuation, spellings, omissions or printing. A number of startups offer products to tackle this, including Hypatos, which applies deep learning to power a wide range of back-office automation with a focus on industries with heavy financial document processing needs. Flatfile automatically learns how imported data from files should be structured and cleaned, while another vendor, Klarity, aims to replace humans for tasks that require large-scale document review, including accounting order forms, purchase orders and agreements. As with many of its services announced today, Microsoft, evidently, is betting scale will work in its favor. “Syntex uses AI and automation technologies from across Microsoft, including summarization, translation and optical character recognition,” McNulty said. “Many of these services are being made available to Microsoft 365 commercial accounts with no additional upfront licensing under a new pay-as-you-go business model.” Syntex is beginning to roll out today and will continue to roll out in early 2023. Microsoft says it’ll have additional details on service pricing and packaging published on the Microsoft 365 message center and through licensing disclosure documentation in the coming months.

The Berlin startup that wants to give Zapier a run for its money • ZebethMedia

Zapier and IFTTT are, today, very large platforms for creating automation rules for texts or getting two apps to “talk” to each other via APIs. However, these are ‘hammers to crack nuts’ when it comes to processing simple tasks needed inside businesses. Furthermore, if you include images or video, or if the text referred to is unstructured, tools that require that structure won’t work so well, if at all. This was the thinking behind the Berlin-based Levity startup. It came up with a way for businesses to create AI-powered, ‘no-Code’ rules for automating tasks in a way that non-technical people can use. It’s now raised $8.3 million in seed funding, co-led by Balderton Capital (out of London) and Chalfen Ventures, as well as a number of Angels. Founded by Gero Keil and Thilo Hüllmann, Levity allows businesses to use simple templates to automate workflows, with, says the firm, an underlining AI which takes care of the heavy lifting. This uses NLP and computer vision in a single horizontal platform to parse unstructured data types – such as images, texts, and documents. Levity’s customers range from fashion and real estate to shipping, marketing, social media, scientific research, and others.  Typical use cases include automatically tagging and routing incoming emails or email attachments; triaging customer support tickets; sorting incoming documents into respective folders; or tagging visual inventory data, such as product photos. A little like Zapier, the platform integrates with Gmail, Outlook, Google Drive, Dropbox,  Airtable, and others. The startup says the system is also SOC2 Type I certified and GDPR compliant. In a statement, Gero Keil, co-founder and CEO of Levity said: “Businesses and their customers deserve the same opportunities to reap the benefits of AI and automation as their bigger rivals.” The platform launched this past August subscription prices start at $200 per month. James Wise, partner at Balderton Capital added: “There is an increasing divide between companies with the means to capitalize on AI and automation, and those smaller businesses who lack the resources to do so.  Levity is on a mission to close this divide.”

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