YouTube Shorts can now include 60 seconds of music or sounds, up from 15 seconds before • ZebethMedia

YouTube today is addressing one of creators’ chief complaints with filming videos for its TikTok competitor, YouTube Shorts: to date, the music and sounds added to videos could only be 15 seconds in length, even though Shorts themselves can be as long as 60 seconds. Now, thanks to revised licensing deals, YouTube says the majority […]

Zebra Labs raises $5M to help Chinese celebrities enter the metaverse • ZebethMedia

In June, Chinese pop-punk singer Wowkie Zhang released a music video where he encounters a virtual character in a hyper-colored, animated world that is reminiscent of Pixar films. The avatar, sporting Gen-Z-styled silver hair, a yellow and black oversize sweat, and baggy pants, makes hip-hop moves to Zhang’s catchy, light-hearted tune. The virtual character isn’t […]

Hyph set to launch a music creation app with an emphasis on remixing • ZebethMedia

Music startup Hyph announced an upcoming mobile app, which aims to be a music creation and remixing tool for everyone to use. With the creator economy estimated to be worth $100 billion, Hyph is targeting the over 50 million people worldwide who identify as content creators. Hyph allows users to create original songs by taking music […]

Artiphon releases Orba 2, to make music-making even more accessible • ZebethMedia

The original Orba was a curious little baseball-sized device that invited people who couldn’t play a triangle if they tried to somehow create beats, bops and bass lines. The success of the original — and the adoption of it as a tool for more serious musicians — inspired the Artiphon team to release an updated […]

Pinterest partners with record labels to bring popular music to its TikTok rival, ‘Idea Pins’ • ZebethMedia

Pinterest’s TikTok competitor is gaining new music. The company announced today its video-focused “Idea Pins” feature will now include the ability to add popular tracks from top artists, thanks to new licensing deals with Warner Music Group, Warner Chappell Music, Merlin and BMG. This will expand upon the music already provided through Pinterest’s royalty-free music […]

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