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6 Investors share where they draw the line when it comes to potential ethics issues

The venture capital industry doesn’t have the best track record when you’re talking about ethics. Like most professions involving power and wealth, venture capital also sometimes attracts people for whom doing the right thing isn’t a concern. And limited regulatory oversight and a lack of transparency mean that investors can often get off scot free for not factoring ethics into their investment philosophy. We’ve all seen startups happily taking money from investors who back companies that have a negative impact on the climate, or broadcast misogynistic rhetoric. Sometimes, we also get venture firms raising capital from foreign governments that don’t have the best track records surrounding issues like human rights. But not every investor is a bad person, of course, and it seems as though the industry is taking steps to clean up its act — albeit slowly. Startups and investors are increasingly paying attention to what kind of people they want to work with and where they want their money to come from. Investors also looking for startups that won’t just make them money, but have the potential to leave society and the planet in a better place. To find out just how ethical venture capital is at the moment and how far it can still go, ZebethMedia surveyed six investors about how they approach ethics in their day-to-day. And we’re happy to report that all of them said the industry doesn’t do enough to police itself on issues surrounding ethics. They also wanted more to be done to make the industry fairer and better. We’re widening our lens, looking for more investors to participate in ZebethMedia surveys, where we poll top professionals about challenges in their industry. If you’re an investor and would like to participate in future surveys, fill out this form. Several investors said that having more transparency in the industry would help alleviate some of the ethical problems that continue to flourish, like bad actors being given seemingly endless chances and firms covering up questionable practices. “Venture capital’s opacity presents significant barriers to effect self-policing,” Geri Kirilova, a partner at Laconia Capital, said. “Greater transparency in decision-making processes and capital flows, whether it’s voluntary or mandated by regulation, would help.” Logan Allin, founder and managing partner at Fin Capital, agreed. He said that it would be nice to see some consequences and accountability from industry organizations like National Venture Capital Association (NVCA) or government entities like the SEC to help stop such issues from being repeated often. But without regulation, many firms are taking matters into their own hands. While they can’t be responsible for fixing the industry on their own, they are personally keeping ethics top of mind as they invest and raise capital. To get a feel for how some players approach different ethical issues, we surveyed: Geri Kirilova, managing partner, Lacovia Vital Laptenok, founder & GP, Flyer One Ventures Logan Allin, managing partner, Fin Capital Check Warner, co-founder and partner, Ada Ventures Laura González-Estéfani, founder and CEO, TheVentureCity Soraya Darabi, co-founder and general partner, TMV Geri Kirilova, managing partner, Lacovia How much does a company’s potential to create positive social or societal impact influence your investment decisions? What if the impact of a startup could be negative? Negative externalities, particularly detrimental social and environmental effects, are often deal-breakers for us. We are particularly averse to companies that exacerbate human exploitation, social and economic inequality (ironic coming from a VC, I know), and environmental harm. Capital is never enough to make a business or relationship successful. Laura González-Estéfani, founder and CEO, TheVentureCity How much should VC incorporate ESG metrics in their investment decisions? The application of ESG frameworks to VC is hazy. VCs typically have a fiduciary duty to maximize returns for their LPs. If they believe ESG, however it is defined and applied to their investment process, positively impacts returns, they should incorporate it. If ESG matters to a LPs’ mission, it seems logical that the VC’s investments, at minimum, should not be counterproductive to these efforts. But this question is better suited to the LPs themselves. Do the ethics or reputation of another VC firm have an impact on your willingness to follow on their investment or co-invest? Yes, they are a factor in our decision-making process, particularly regarding our risk analysis of the business. How do you think about ethics when raising and accepting LP money? Beyond following standard KYC/AML procedures, we have a high bar for alignment of ethics and values with our LPs. Our LPs are also included in our anti-harassment, non-discrimination, and diversity policy. Does the venture capital industry do enough to self-police? What could be done to remove or deplatform bad actors? Venture capital’s opacity presents significant barriers to effect self-policing. Greater transparency in decision-making processes and capital flows, whether it’s voluntary or mandated by regulation, would help. How often do founder-related red flags scuttle an investment in a startup that otherwise appears to be an attractive investment? If we are not confident in a founder’s trustworthiness and judgment, we will not invest. Do you believe that founders can learn from past mistakes? Would you invest in a company led by someone with a troubled past? We do believe founders are capable of learning from their mistakes. Beyond the financials, what about a company compels you to invest? Given our pre-seed and seed investment focus, the financials are never the most exciting element for us. We are drawn to mission-critical solutions, with some form of market demand validation, led by founders who have a deep understanding of the customers they’re serving and the ability to effectively build a big company. How do you prefer to receive pitches? What’s the most important thing a founder should know before they get on a call with you? We review all inbound submissions. The easiest way to submit is through this form. Founders can learn more about our investment process and strategy here. Vital Laptenok, founder and general partner, Flyer One Ventures How much does a company’s potential to

‘PokĂ©mon Scarlet & Violet’ has a VTuber gym leader • ZebethMedia

I didn’t know we needed a VTuber Gym Leader in the Pokémon universe. Then, we met Iono. Last week, Pokémon released a 14-minute trailer about the upcoming “Pokémon Scarlet & Violet” games, which will mark the ninth generation of the iconic franchise’s main series installments. So this morning, when Pokémon unveiled another teaser for the upcoming games, some fans expected that they’d learn about more new Pokémon species as exciting as Wiglett or Farigiraf. Eager trainers woke up in the wee hours of the morning, waiting for the big reveal. Instead, they got a three minute video of a bubbly, electric-type trainer jumping around her set, asking her legions of fans at home to guess her partner Pokémon. The Pokémon Company describes her as an “influencer, streamer, and Gym Leader.” We stan a multi-hyphenate queen! If Iono is as powerful as she is fashionable, then we’ll have a tricky gym battle on our hands. Unfortunately, these games are made for children, so you’ll probably be able to take her out with a solid ground Pokémon… just know even if you beat her in combat, she will likely destroy you with her runway walk, so who’s the real winner here? Iono’s characterization screams “VTuber,” or “virtual YouTuber,” the Japanese streaming genre in which creators inhabit a virtual persona, who they animate by using AR face-tracking or motion capture suits. Since Iono already exists within an animated Japanese video game, it might be a misnomer to call her a VTuber — is she really a pink-and-blue-haired goddess with Magnemite clipped into her hair, rocking the oversized sweatshirt à la Ariana Grande or Billie Eilish? Or is she a different animated Pokémon character who is inhabiting the persona of virtual streamer within a game that is already virtual? Of course, the influencer gym leader has click baited us into waiting until “next time” to find out who her partner Pokémon is, but I’m more curious about whether she’s a virtual character within a virtual game or not. This also begs the question of what video games Iono is streaming, and what games even exist in the Pokémon universe. In main series games, we usually find the latest Nintendo console in our character’s bedroom — we even encounter kids playing the GameBoy and using link cables to trade Pokémon. So, could Iono be as strong a Pokémon video game player as she is a Pokémon trainer? We know that Pokémon exists within the universes of other Nintendo franchises, like Splatoon and Animal Crossing. Is the reverse true, too? Hopefully, our existential questions about the extent of the Nintendo universe will be answered when “Pokémon Scarlet & Violet” come out on November 18. For now, nope, we did not learn any new information about the Paldea region, except that there’s a town called Levincia where Iono intimidates her challengers with her shining, purple eyes and impeccable fashion sense. Deal with it.

Check out our partner roundtable topics and speakers at Disrupt • ZebethMedia

With less than a week to go, we’re absolutely stoked to see you all in San Francisco for ZebethMedia Disrupt, live and in person! You’re no doubt planning your days and with more than 50 roundtable discussions on tap, we want to call your attention to the info-rich topics that our partners will present. But first… Just two days left to save: Buy your Disrupt pass before October 14 at 11:59 p.m. (PDT) and save $700. Pro tip: Schedule conflict? Peruse the agenda to see which of these roundtables take place on multiple days. OK, startup fans, check out these roundtables designed to help you — and your startup — grow. From IPO Frenzies to Delays: What’s Changing with Equity, with Vieje Piauwasdy, senior director of equity strategy at Secfi. Sponsored by Secfi. Breaking into the Healthcare Monolith: Strategies for Working with Payors and Providers, with Neal Moawed, global head of industry research at InterSystems. Sponsored by InterSystems. The CPO-to-CEO Pipeline, with Anna Auerbach and Karena Man, consultants at Egon Zehnder. Sponsored by Egon Zehnder. Why Nine Out of Ten Startups Fail, with Dheeraj Pandey, CEO and co-founder at DevRev. Sponsored by Mayfield. Navigating Silicon Valley: OG Advice for African Founders, with Jake Bright, venture partner at Fast Forward Venture Studio; Ayanna Kerrison, investor at Precursor Ventures; and Joshua Ogundu, CEO at Campfire. Sponsored by Fast Forward Venture Studio. What the Heck Is Interoperability Anyways, with Neal Moawed, global head of industry research at InterSystems. Sponsored by InterSystems. Rewiring Founders to Hire for Tomorrow, with Anna Auerbach, Kristen Burke, Karena Man, consultants at Egon Zehnder. Sponsored by Egon Zehnder. Saving the World: The Playbook for Building Planetary Health Unicorns, with Arvind Gupta, partner at Mayfield Fund. Sponsored by Mayfield. Using AI to Cut Meeting Costs and Time, with Sam Liang, CEO and co-founder at Otter.ai. Sponsored by Otter.ai. Why African Tech Needs Venture Studios, with Omolara Ajele, operating partner at Fast Forward Venture Studio; Idris Bello, founding partner at LoftyInc Capital Management; and Kelvin Umechukwu, CEO and co-founder at Bumpa. Sponsored by Fast Forward Venture Studio. Web3, Crypto, Blockchain: Unlocking Prosperity for Tech and Creative Industries in Africa, with Brylan Donaldson, CEO and co-founder at 7th Ave, and Guled Yousuf, web3 angel investor and product lead at DeFi Pulse. Sponsored by Fast Forward Venture Studio. Scaling Responsibly: Walking the Talk on ESG and DEI, with Margaret Glover-Campbell, COO at Virtual Gurus. Sponsored by Virtual Gurus. Delivering Value and Driving Pipeline: How B2B Marketers Can Tackle Both, with Dan Horowitz, senior director; Ruby James, manager of startups; Tom Eschbacher, director of new and emerging business; and Kate Kamel, director of growth at LinkedIn. Sponsored by LinkedIn. Trust as the New Currency in Tech, with Anna Auerbach and Karena Man, consultants at Egon Zehnder. Sponsored by Egon Zehnder. How Startups Can Survive the Downturn with Financial Planning, with Rajeev Batra, partner at Mayfield, and Christina Ross, CEO and co-founder at Cube. Sponsored by Mayfield. Exit Pathways for Africa Startups, with Opeyemi Awoyemi, managing partner at Fast Forward Venture Studio; Ngozi Dozie, CEO and co-founder at Carbon; and Adewale Yusuf, CEO and co-founder at AltSchool. Sponsored by Fast Forward Venture Studio. A Serial Software Entrepreneur Shares the Playbook for Building Breakout Companies, with Rehan Jalil, founder and CEO at Securiti. Sponsored by Mayfield. Don’t miss out on roundtables — from our partners and other subject-matter experts — or your last chance to save $700. Buy your Disrupt pass before October 14 at 11:59 p.m. (PDT) and join us in San Francisco! Is your company interested in sponsoring or exhibiting at ZebethMedia Disrupt 2022? Contact our sponsorship sales team by filling out this form.

With $24.2M in funding, Diagrid launches its fully managed Dapr service for Kubernetes • ZebethMedia

Back in 2019, Microsoft launched Dapr, an open source project that aimed to make it easier for developers to build microservices on top of Kubernetes. Dapr, which stands for “distributed application runtime,” handles a lot of the primitives for building distributed applications (think pub/sub, state management, secrets management, event triggers, etc.), allowing developers to focus on the business logic of their distributed applications. Today, Dapr is a CNCF incubating project and among the CNCF’s fastest growing ones, with more than 2,000 contributors and 19,400 GitHub stars. And as with so many popular open source projects, a small startup ecosystem is now forming around it. Diagrid, which is coming out of stealth today and announcing a total of $24.2 million in funding, has a bit of a head start: It was co-founded by the creators of the Dapr and Kubernetes Event-Driven Autoscaling (KEDA) projects, Mark Fussell and Yaron Schneider. The two quietly raised a $4.2 million seed round led by Amplify and now a $20 million Series A round led by Norwest. Its angel investors are a who’s who of the cloud native ecosystem, including the likes of Kubernetes and Heptio co-founder Joe Beda, Envoy creator Matt Klein and Buoyant CEO William Morgan, as well as Microsoft Azure CTO Mark Russinovich (who the co-founders worked under during their time at Microsoft), former Atlassian CTO Sri Viswanath and former Heroku CEO Adam Gross. Image Credits: Diagrid “We saw this tremendous growth in microservices applications everywhere, where for developers, that’s now the de facto way for building these. And you see this massive change in the last two years in terms of the growth of Kubernetes and the growth of containers around that,” Fussell said. “We developed Dapr because we wanted to help all those developers become productive about building the applications. And so we decided to leave Microsoft because we wanted to forge a path — particularly of building services around the Dapr open source project.” Unsurprisingly, that’s exactly what the team did. The company, which will likely grow from 10 to around 30 people in the near future, is officially launching its first product today: Diagrid Conductor, a fully managed Dapr platform for Kubernetes. Conductor, Fussell explained, will help operations teams operate and manage Dapr in production. “Kubernetes is a wonderful platform for hosting and running distributed systems platforms, but Kubernetes itself — and any technology that gets deployed onto it — has its challenges,” Fussell said. “So Diagrid Conductor helps teams operate Dapr in production — and what it does, effectively, is it improves the reliability and operational ability of Dapr on Kubernetes.” Image Credits: Diagrid Schneider also noted that Conductor provides operational insights into application health. Typically, companies that run Dapr today have to monitor and patch it themselves, while Conductor handles all of this for them. Diagrid is charging its users per Kubernetes cluster. For now, that’s still a somewhat manual onboarding process, but the company plans to launch a self-service tool next year. “Cloud-based, microservices architectures have imposed real costs on engineering teams where developers have to become infrastructure wranglers and distributed systems theorists just to deploy a simple app,” said Lenny Pruss, general partner at Amplify Partners and Diagrid board member. “Dapr open source and the commercial solutions built by Diagrid strike at the heart of this problem, providing a set of developer-friendly tools and APIs that abstract away much of the distributed system complexity, thereby allowing engineering teams to focus on what matters: their business applications.”

Apple brings more of its services, including iCloud and Apple Music, to Microsoft platforms • ZebethMedia

During a Surface-focused event this morning, Microsoft announced that it’s integrating Apple’s iCloud storage service with the Photos app in Windows 11. After installing the iCloud for Windows app from the Microsoft Store and choosing to sync iCloud, iPhone users with Windows devices will be able to see their iPhone photos and videos within Photos. Windows users participating in Microsoft’s Windows Insiders program can get the latest iCloud for Windows app, which enables the integration, starting today. “For the last few years, Windows customers who have Android phones have experienced that promise with integration across messaging, calling and photos directly to their Windows PC, bringing the two most important devices in their lives closer together,” CNET quoted Microsoft as saying. “We’re making it easier than ever for customers to access their iPhone photos and the entertainment they love from Apple on their Xbox and Windows devices.” An early look at iCloud integration in Windows 11. In a related development, Apple announced that it’s bringing first-party streaming services including Apple Music and Apple TV for more Microsoft platforms. Apple Music will come to Xbox consoles starting today, and Apple Music and the Apple TV app will launch on Windows sometime next year. The new Apple service tie-ins on Windows and Xbox follow the launch of Apple TV on Xbox consoles nearly two years ago. It’s been a long time coming, but hybrid Windows-iOS households will no doubt appreciate the tighter integration.

Microsoft Teams gains animated avatars and AI-powered recaps • ZebethMedia

At its Ignite conference this week, Microsoft announced updates heading to Teams, its ever-evolving videoconferencing and workplace collaboration app. New avatars are available, and more details were announced around Teams Premium, a paid set of Teams features including AI-generated tasks and meeting guides, which is set to arrive in December in preview. Teams Premium is an effort to simplify Teams pricing, which before was disparate across several tiers. Microsoft says it expects it to cost $10 per user per month, with official pricing to come once Teams Premium is generally available. That’s higher than the lowest-cost Google Workspace plan, which costs $6 per user per month, but less expensive than Zoom Pro ($15 per user per month). The aforementioned avatars — a part of Microsoft’s Mesh platform — allow users to choose customized, animated versions of themselves to show up in Teams meetings, a bit like Zoom’s virtual avatars. Through the Avatars app in the Microsoft Teams app store, users can design up to three avatars to use in a Teams meeting with gestures to react to topics. Microsoft’s CVP of modern work Jared Spataro pitches avatars as a way to “take a break from the camera” but “still have a physical presence” in Teams meetings. “Our data shows that 51% of Gen Z envisions working in the metaverse in the next two years,” he wrote in a blog post — a percentage that seems optimistically high if we’re talking about VR and AR headsets, but depends on how one defines “metaverse.” He continued: “You can create custom avatars to represent yourself.” Avatars are perhaps also a small play — albeit an unspoken one — at revitalizing a platform that’s stagnated over the past year. Microsoft says that “more than 270 million” people actively use Teams monthly today, a number that hasn’t budged since January as workers increasingly return to the office. Avatars are available in the standard Teams for private preview customers, while organizations interested in trying them out can sign up for updates on the Teams website if they’re not already part of the Teams Technical Access Program, Microsoft says. Teams Premium On the Teams Premium side, customers are getting meeting guides designed to help them pick the right “meeting experience” — e.g. a client call, brainstorm meeting or help desk support — with options that can be customized and managed by an IT team. Teams Premium users will also be able to brand the meeting experience with bespoke logos for the lobby and brand-specific backgrounds at the organization level. The forthcoming Intelligent Recap feature in Microsoft Teams Premium, powered by machine learning. Image Credits: Microsoft Among the more interesting new Teams Premium-specific additions leverage AI. For example, there’s Intelligent Recap, which attempts to capture highlights from Teams meetings, and an Intelligent Playback feature that automatically generates chapters for Teams meeting recordings. Personalized Insights highlights key moments in recordings, like when a person’s name was mentioned, while Intelligent Search aims to make searching transcripts easier with suggested speakers. Beyond all this, Teams Premium will deliver real-time translations for 40 spoken languages and the above-mentioned AI-generated tasks, which are automatically assigned to meeting attendees. AI aside, Teams Premium will soon offer what Microsoft’s calling Advanced Meeting Protection, a set of features to safeguard confidential meetings such as board meetings and undisclosed product launches. These span watermarking, limits to recording and sensitivity labels to automatically apply protections to meetings. Relatedly, new Advanced Webinars in Teams Premium provide options for a registration waitlist and manual approvals, automated reminder emails, a virtual green room for hosts and presenters and the ability to manage what attendees see. Teams Premium will also introduce advanced virtual appointments, which are designed to help manage the end-to-end appointment experience for direct-to-consumer brands with pre-appointment text reminders, a branded lobby and post-appointment follow-ups. Organizations get both scheduled and on-demand appointments, a simplified view of all virtual appointments and pre-appointment chat capabilities to communicate with their customers. On the backend, customers can view analytics like usage trends, a history of virtual appointments and no-shows and wait times with specific staff and departments. Microsoft says that Teams Premium features will begin rolling out in December 2022 as part of a preview, with general availability coming in February 2023. The AI capabilities, including Intelligent Playback and Intelligence Recap, will hit the first half of 2023.

Netflix signs up with UK TV ratings agency BARB to reveal streaming viewership numbers • ZebethMedia

After years of being tight-lipped on viewership numbers, Netflix teamed up with British TV ratings agency Broadcasters Audience Research Board or BARB, an organization in the UK that reports broadcast and streaming numbers. Starting in November, the organization will measure Netflix’s daily streaming numbers as well as report on its monthly reach and share of total identified viewing. Last year, BARB introduced streaming numbers to its reporting in the UK. Disney+ is already signed up. According to the announcement, “BARB is the first industry-owned audience currency in the world that Netflix has joined.” Netflix going public with viewing data is significant and points to how much confidence the streamer has regarding the quality of its content. While Netflix has its Top 10 rankings, the company has been criticized for not publicly publishing viewership metrics for all its shows, especially ones that may not be doing well. BARB will finally reveal to the public just how many shows are actually being watched and which titles are total flops — at least in the UK. Reed Hastings, co-CEO of Netflix, said in a statement, “Back in 2019, at the RTS conference in Cambridge, I welcomed the idea of Netflix audiences being measured independently. We’ve kept in touch with BARB since then and are pleased to make a commitment to its trusted measurement of how people watch television in the UK.” In other news, viewers will finally get to watch a Netflix movie in AMC, Regal and Cinemark theaters—another historic announcement for the streaming giant.

Samsung and Google partner to speed up Matter-enable smart home setups • ZebethMedia

Samsung and Google announced a new partnership today that will allow easier setup for Matter-enabled devices on both Samsung SmartThings and Google Home systems. At the Samsung Developer Conference held in San Fransisco, the Korean tech giant said that it will update its SmartThings app in the coming months so that users can onboard Matter-enabled devices even if they are set up in Google’s ecosystem and vice versa. For the uninitiated, Matter is an Internet of Things standard that’s being developed by companies like Apple, Google, Amazon and Samsung to ensure smart home devices from different companies work across ecosystems. Last week the Connectivity Standards Alliance, the consortium behind Matter, officially approved the first set of specifications so developers can apply for certification for their solutions. Samsung said it’s using Matter’s multi-admin capabilities to make compatible devices easy to find and control across different apps. Once the company updates the SmartThings apps, users can see Matter-enabled devices that were set up under Google’s ecosystem and then import them into Samsung’s ecosystem and vice versa. This way, users will be able to control these devices from either the Samsung SmartThings app or the Google Home app. “As the largest Android developer, Samsung values its strong partnership with Google. Providing users with greater flexibility through this new multi-admin feature is a natural progression in our evolution as partners, allowing us to better support our massive existing and potential user base with both Samsung and Google products,” Jaeyeon Jung, Corporate VP and Head of SmartThings at Samsung said in a statement.

Virgin Orbit and Rocket Lab gear up for launches on new continents • ZebethMedia

Virgin Orbit and Rocket Lab are expanding their launch capacities as each company gears up for inaugural missions from countries that they have never flown from. For Rocket Lab, that’s the United States; for Virgin, that’s the United Kingdom (which has never seen an orbital launch, ever). Rocket Lab said Wednesday that the Electron rocket arrived at Launch Complex 2 (LC-2) at Wallops Island, Virginia; Virgin’s Cosmic Girl 747 airplane touched down at the Newquay Airport in Cornwall, southwest England, early evening yesterday. Virgin’s LauncherOne rocket is expected to arrive in Cornwall later this week. The missions are major milestones for the two companies. Until now, Rocket Lab has exclusively launched Electron from the company’s complex on New Zealand’s Mahia Peninsula. Meanwhile, Virgin Orbit’s Cosmic Girl 747 airplane and LauncherOne rocket have only ever taken off from U.S. soil. Both are commercial missions. Electron will deploy radio frequency satellites for HawkEye 360, the first of a three-launch deal between the two companies. That launch will take place sometime in December. Virgin’s manifest includes payload from the United Kingdom, Poland and the first ever CubeSat from Oman. The Long Beach-based company is planning on a November launch date — the first-ever orbital mission from the United Kingdom — though it is still awaiting a launch license from England’s aviation regulator. Rocket Lab CEO Peter Beck said at the company’s investor day that a second mission from LC-2 is planned for the first quarter of 2023. That mission will carry payload for a commercial customer, who has yet to be announced. Rocket Lab’s substantial investment in Wallops doesn’t end there: The company also plans to use the site for all manufacturing, operations and launch of its medium-lift Neutron rocket. Rocket Lab will attempt its first Neutron launch sometime in 2024. Virgin’s LauncherOne successfully reached space for the first time in January 2021, followed by two more missions, all taking off from the Mojave Air and Space Port in California. Unlike conventional launch systems, Virgin’s 70-foot-long rocket is carried to high altitude under the wing of a 747 airplane and detaches from the plane in midair. While Virgin’s mission will mark the first from the U.K., the British government is hoping it won’t be the last. The country has been making major investments in the space sector post-Brexit (until now the U.K. has relied on European partners for launch), and the domestic space industry has been steadily growing since 2012. Perhaps the government’s most well-known investment is the around £500 million ($553 million) it spent to acquire a 45% stake in satellite operator OneWeb. In February, it also released a plan to invest £1.4 billion ($1.5 billion) in military satellites and other space technologies for the defense sector over the next 10 years.

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