Twitter gets an Edit button, Instagram increases ads, Google gets serious about wearables • ZebethMedia
Welcome back to This Week in Apps, the weekly ZebethMedia series that recaps the latest in mobile OS news, mobile applications and the overall app economy. Global app spending reached $65 billion in the first half of 2022, up only slightly from the $64.4 billion during the same period in 2021, as hypergrowth fueled by the pandemic has slowed down. But overall, the app economy is continuing to grow, having produced a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports. Global spending across iOS and Google Play last year was $133 billion, and consumers downloaded 143.6 billion apps. This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more. Do you want This Week in Apps in your inbox every Saturday? Sign up here: techcrunch.com/newsletters. Elon Musk is buying Twitter…again…maybe Image Credits: Bryce Durbin / ZebethMedia Elon Musk delivered another week of Twitter deal drama. After initially trying to worm out of the now-overpriced deal, the Tesla and SpaceX exec this week decided he would go through with the purchase after all. It was speculated that Musk may have seen the writing on the wall, and realized this legal battle was one he couldn’t win. (After all, he can’t simultaneously claim he wants to fix the Twitter bot problem by buying the network and then claim that there are just too darned many bots here — and that Twitter is lying about them, when in fact, its SEC filings indicate otherwise. Right?!) But it had also come to light that Twitter had been given the go-ahead by the judge to proceed with a probe that would allow it to seek out information as to whether the Twitter whistleblower Peiter “Mudge” Zatko had contacted Musk’s lawyers before he tried to exit the deal. It seems that Twitter’s discovery had uncovered an anonymous email claiming to be a former Twitter exec involved with Twitter’s Trust & Safety team that had been sent to Musk’s attorney on May 6. And Twitter wanted to find out if the legal team or Musk followed up to determine the sender’s identity. A judge agreed Twitter could dig in — and this was just before Musk changed his mind to move forward with the purchase. So perhaps it was this deep dive into more files and communications that Musk wanted to avoid? Maybe he didn’t want to be asked about this under oath? In any event, Musk said the deal was on and Twitter’s stock jumped over 22% on the news. But the matter wasn’t immediately resolved. As it turned out, Musk and Twitter hadn’t reached an agreement to end their litigation, and neither party had filed anything to stop the court case from proceeding. So the judge alerted them that the trial was still on and would start on October 17, 2022, as planned. But!… Twitter wasn’t ready to take Musk at his word about this sudden change of heart. The judge, however, agreed to give Musk’s team until October 28, 2022 — the date Musk’s team said they could close by — to see if the transaction goes through. If not, the parties will be given November 2022 trial dates, the judge said. Now the deal is hinging on the “receipt of the proceeds of the debt financing,” Bloomberg reported. Morgan Stanley and half a dozen banks underwrote the debt financing for the deal, and given the market conditions, they may find it more difficult to find buyers for the bonds and loans — possibly taking a loss on portions of the package, the report said. But they’re not likely to back out or find a legal means of doing so. Which means…Elon is buying Twitter again. We think! Go ahead, edit Your tweets Image Credits: Bryce Durbin/ZebethMedia And if that wasn’t enough Twitter news for the week, then there’s this other small tidbit: Twitter’s Edit button has arrived. The long-requested feature has now rolled out to Twitter Blue’s U.S. subscribers, in addition to subscribers in Canada, Australia and New Zealand. The feature allows users to edit their tweets for up to 30 minutes after posting — something that could help users clarify or correct a mistake in their tweet, fix a small typo or add hashtags, among other things. The edits are logged and visible to the public to prevent abuse. Additionally, Twitter said users can only edit their tweets five times within the 30-minute period, which is also meant to cut down the feature’s abuse. But many are still concerned that bad actors will find a way to take advantage of the addition to edit tweeting in misleading ways. Plus, it comes at a time when user demand for an edit button may have been quelled, given that Twitter last year introduced an “Undo Tweet” feature for its subscribers. This lets users quickly fix a typo after they post — likely cutting down on one of the major use cases for an Edit button. With “Undo Tweet,” users can delay their tweets for up to a minute, giving them time to re-read posts and fix errors, if needed. The edit feature was also one of Musk’s big ideas for fixing Twitter, we should point out. Shortly after taking a board seat at Twitter (remember when that was the big Twitter news?!), he polled his 80.5 million followers to ask if they wanted an edit button — either a tease of the planned announcement or a desire to look like he was already taking action at Twitter. A day later, Twitter announced an edit button was actually in the works after years of saying the opposite. But Twitter denied it was Musk’s idea. While the edit option is now live, its impact may be limited. The majority of Twitter’s users are not