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Booz Allen says former staffer downloaded employees’ personal data • ZebethMedia

U.S. government contractor Booz Allen Hamilton has disclosed that a former staffer downloaded potentially tens of thousands of employees’ personal information from the company’s internal network. The government and defense contractor said that one of its staffers, while still employed by the company, downloaded a report containing the personal information of “active employees as of March 29, 2021.” A copy of Booz Allen’s website archived in March 2021 said the company had 27,600 employees, many of which are contracted to U.S. government, military and intelligence agencies and hold high-level security clearances. The notice said that the report downloaded by the employee contained, “your name, Social Security number, compensation, gender, race, ethnicity, date of birth, and U.S. Government security clearance eligibility and status as of March 29, 2021.” Booz Allen said the report containing the personal information was “improperly stored on an internal SharePoint site,” but did not say what circumstances led to the discovery of the data, only that it “recently learned” of the staffer’s activity. The data breach notice, filed with the California attorney general’s office this week, said Booz Allen discovered the data exposure on April 14, 2022. The data breach notice said the now-former staffer acted “in direct contradiction” of the company’s policies, but that the company does “not believe that the individual intended to misuse any of the personal information in the report to cause harm to Booz Allen employees.” It’s not clear if the individual has been charged with any criminal offenses.

VinFast’s bid to attract U.S. buyers includes 4 all-electric SUVs and maybe a sports car • ZebethMedia

VinFast showcased four battery-electric SUVs at the LA Auto Show this week and even hinted at a sports car as the Vietnam-based automaker pushes ahead with its plan to break into the U.S. market. The four EVs, which ranged in size from small five-passenger crossovers to large 7-passenger SUVs, is part of the company’s effort to resonate with U.S. consumers. In an EV market that now has just about every automaker jumping in, it may take more than simply offering SUVs. Although choice is part of the plan, according to Craig Westbrook, the Chief Service Officer of VinFast U.S. Vinfast’s plan is to flood the space with plenty of options so that Americans get familiar with the new brand, Westbrook told ZebethMedia. The executive also hinted that by this time next year, VinFast may show off a sports car for the U.S. market. “We need a product offensive,” Westbrook said in an interview at the LA Auto Show. “We need to come to market strong. We don’t need to trickle down or ease out models and buying opportunities for the few. So within probably less than a 12-month period, you’ll have all four models, all SUVs across these four major size and price segments.” Vinfast expects to bring two SUVs, the VF6 and VF7, to market by early 2023. The VinFast SUVs Vinfast VF6 VinFast showed off the VF6, VF7, VF8, and VF9 at the LA Auto Show, and offered ride alongs in the five passenger VF8 outside the convention center. Unlike last year’s auto show, where the company showed off global vehicles the VFe36 and VFe35 with no interiors, the VF6 and VF7 had interiors that customers and media could poke around to get a feel for what the new-to-the-U.S. company might deliver. In the two short laps around the tiny test track in front of the LA Convention Center the VF8 felt like any other EV crossover — the weight of the battery pack that VinFast estimates will get up to 292 miles of range, is apparent, especially over uneven bumps. The vegan leather interior and large central screen make the interior feel luxurious and surprisingly ample. A large dual pane roof makes the backseat feel spacious and open, and the ride in the rear is equally engaging. Westbrook said that the VF8 and VF9 vehicles are currently on their way to the U.S. and should be delivered to buyers in early 2023. Globally, VinFast says its taken 65,000 reservations for the VF8 and VF9, but the company didn’t have a specific breakdown for North America at the time of our interview. Most of those orders are coming to California, according to Westbrook, and customers, are according to Westbrook’s observation, are mostly those who are making the first time EV-leap. California focused “Most of the pre-orders have taken place here, [California],” Westbrook said. “California is easy. This is where headquarters are and where a port is, and so, we’re going to serve these customers first. Obviously we want to look at all our customers, but that’s going to be the first way that we can try to splash into the market is effectively as possible.” VinFast currently has six retail locations open in California, all located in shopping malls where people can come in and check out the vehicles, much like a Tesla store. Westbrook says that some of the first vehicles coming off the boat from Vietnam will go to stores so that more potential customers can get into the vehicles and test drive them. Westbrook said that many of the reservation holders have not come to the point in the buying journey where they have to decide between opting for the company’s somewhat controversial battery leasing program, or buying their vehicle outright. When asked about the reception that reservation holders had to the battery leasing option, Westbrook said “We’ve seen sort of growing acceptance and interest in the option.” During the presentation at the LA Auto Show, Westrbook noted that Vinfast recently took an order for 2,500 vehicles from the car subscription company, Autonomy, which generally deals only in Teslas. New warranty and service options VinFast’s goal is to make the transition to battery-electric as barrier free as possible for new customers. Westbrook said, and to that end, the company announced more details of its bumper-to-bumper warranty, offering an industry-leading 10-year and 125,000-mile of coverage and a 10-year, unlimited mile battery warranty that the company says is designed to offer EV customers peace of mind as they transition to electric driving. The company also announced a mobile service that will come to customers or offer ride share options if customers get stranded. “I would say that when it comes to quality, people have an expectations, and we have to meet them,” Westbrook said “We do understand that that when you purchase car over here and our service point is over there, you may not want to come to us. So we can help you, right? And that’s part of our model. It’s not being forced into something. We realize that’s what you want as a customer.”

TAM takedown, green card layoffs, when to ignore investor advice • ZebethMedia

When the downturn began, many VCs urged founders to slash their marketing spending. On its face, that’s an effective way to extend runway while cutting costs. Several months later, we’ve since learned that cutting marketing budgets doesn’t make early-stage startups healthier, but it is a great way for VCs to reduce burn rates across their entire portfolio. As Rebecca Szkutak reported this week, SaaS startups that ignored this advice outperformed the ones that followed it. If someone offers you free business advice, it’s probably for their own benefit. In business, if someone’s offering you advice, it’s probably for their own benefit. Which is why I take investors at their word when they say most founders cannot properly assess their total addressable market (TAM). Most founders submit a slide with three concentric circles: TAM on the outside, SAM (serviceable addressable market) in the middle, and SOM (serviceable obtainable market) in the center. Full ZebethMedia+ articles are only available to membersUse discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription “When this slide appears, most investors chuckle (or weep),” writes Bill Reichert, partner and chief evangelist at Pegasus Tech Ventures. Few investors will wire funds based on how many billions you think you’ll make in year 8. Instead, founders must demonstrate that they have a directional plan and a keen understanding of prospective users. “How many customers will you acquire this year? Next year? The year after?” asks Reichert. And just as importantly, “How many can you convert? How will you reach them?” Don’t spend too much time calculating future revenue or reading Gartner studies for factoids that sound authoritative. Instead, build a bottom-up model that focuses on the size of the opportunity, not the market. “Show investors how you are going to build an ever-expanding cadre of delighted customers,” Reichert advises. “Don’t suggest that your focus is on acquiring market share in a large established market.” Have a great weekend, Walter ThompsonEditorial Manager, ZebethMedia+@yourprotagonist How to turn user data into your next pitch deck Investors might enjoy listening to a founder’s well-rehearsed story, but sharing the right customer data “can definitively power up a pitch deck,” says David Smith, VP of data and analytics at TheVentureCity. “Investors need to see that you’re not being blindsided by easy wins that can go up in smoke within weeks, but are using hard data to build a sustainable company that will endure, and thrive, with time.” SaaS startups that ignored VC advice to cut sales and marketing were better off this year Image Credits: Andriy Onufriyenko (opens in a new window) / Getty Images Many VCs advised founders to dial back their sales and marketing outlays to preserve runway this year. And, as it turns out, many VCs have been giving the wrong advice. According to data from Capchase, a fintech that offers startups non-dilutive capital, “companies that didn’t cut spending on sales and marketing were in a better financial and growth position now than those that did when the market started to dip in 2022,” reports Rebecca Szkutak. Of the 500 companies surveyed, bootstrapped firms showed the strongest growth, said Miguel Fernandez, Capchase’s co-founder and CEO. “What we have seen in this case, and what is most interesting, is that the best companies have actually cut every other cost except sales and marketing.” Dear Sophie: My co-founder’s a green card applicant who just got laid off. Now what? Image Credits: Bryce Durbin/ZebethMedia Dear Sophie, My co-founder and I were both laid off from Big Tech last week and it’s the kick we needed to go all-in on our startup. We’re first-time founders, but they need immigration sponsorship to maintain status with our startup. Do we look at an O-1A in the 60-day grace period? Thanks! — Newbie in Newark Pitch Deck Teardown: Sateliot’s $11.4M Series A deck Image Credits: Sateliot (opens in a new window) Cell phone coverage is built to serve people, which is why Sateliot is launching nanosatellites to provide IoT connectivity for ocean buoys and autonomous drones. The company shared its €10 million Series A deck with TC+, which includes all 18 slides: Cover Problem: “90% of the world has no cellular coverage” Team Solution: “To connect all NB-IOT devices from space under 5G standard” Value proposition: “Near real-time connectivity” Product: “Standard protocol” Why us: “Sateliot is the #1 satellite operator” Market size Competition  Business model  Traction: “MNOs engaged and technical integrations ongoing”  Go-to-Market: “Early adopters program”  Interstitial slide  Benefit  Progress  NGO program  Slogan  Conclusion How much tax will you owe when you sell your company? Image Credits: PM Images (opens in a new window) / Getty Images Getting a startup off the ground is hard work, so asking founders to prepare for an acquisition may sound just as silly as telling them to practice their Academy Award speech in the bathroom mirror. Still: if you’re ready to launch a startup, you must also be prepared to sell one. In an explainer for TC+, Peyton Carr, managing director of Keystone Global Partners, offers a framework for calculating taxation upon an exit and lays out the differences between short-term capital gains and long-term capital gains rates. “As a founder, you’ll need to plan for your personal tax situation to optimize the opportunity set that is presented to you.”

The US Securing Open Source Software Act of 2022 is a step in the right direction • ZebethMedia

Passionate about technology and open source software, Javier Perez is chief open source evangelist and senior director of product management at Perforce. Cybersecurity continues to be a hot topic. More and more organizations are getting hit by ransomware attacks, critical open software vulnerabilities are making news, and we’re seeing industries and governments coming together to discuss initiatives to improve software security. The U.S. government has been working with the tech industry and open source organizations such as the Linux Foundation and the Open Source Security Foundation to come up with a number of initiatives in the past couple of years. The White House Executive Order on Improving the Nation’s Cybersecurity without a doubt kick-started subsequent initiatives and defined requirements for government agencies to take action on software security and, in particular, open source security. An important White House meeting with tech industry leaders produced active working groups, and only a few weeks later, they issued the Open Source Software Security Mobilization Plan. This plan included 10 streams of work and budget designed to address high-priority security areas in open source software, from training and digital signatures, to code reviews for top open source projects and the issuance of a software bill of materials (SBOM). The Act directly addresses the top three areas of focus to improve open source security: vulnerability detection and disclosure, SBOMs and OSPOs. One recent government initiative regarding open source security is the Securing Open Source Software Act, a bipartisan legislation by U.S. Senators Gary Peters, a Democrat from Michigan, and Rob Portman, a Republican from Ohio. Senators Peters and Portman are chairman and ranking member of the Senate Homeland Security and Governmental Affairs Committee, respectively. They were at the Log4j Senate hearings, and subsequently introduced this legislation to improve open source security and best practices in the government by establishing the duties of the director of the Cybersecurity and Infrastructure Security Agency (CISA). This is a turning point in U.S. legislation, because, for the first time, it is specific to open source software security. The legislation acknowledges the importance of open source software and recognizes that “a secure, healthy, vibrant, and resilient open source software ecosystem is crucial for ensuring the national security and economic vitality of the United States.” Finally, it states that the Federal Government should play a supporting role in ensuring the long-term security of open source software.

ZebethMedia staff on what we lose if we lose Twitter • ZebethMedia

I spied a tweet the other day that journalists would suffer if Twitter ever shut down because they would lose a driver of traffic. While there is some truth to that — Twitter does help expose your writing to a larger audience — it’s also true that Twitter has value beyond that for journalists and other users. It’s safe to say that Twitter is in disarray as Elon Musk fecklessly tries to grasp the business, instituting mass layoffs as the remaining essential employees flee the general chaos, spurred on by midnight email ultimatums. That most recent missive, it seems, triggered a mass resignation, according to reports. When you add that to the people who were let go in the layoffs, it’s fair to ask how many people are left to run the site. Even before all this happened, the ZebethMedia team had a conversation on Slack about what we would miss if Twitter went away tomorrow. At the time (three days ago), it felt more like a whimsical game than a real possibility. For all its warts, Twitter has a way of connecting people who otherwise might never connect. It gives us a place to share our passions, our random thoughts, and yes, our shitposts, all while keeping us up on what’s happening in the world in real time. “It’s hard to imagine anything could replace Black Twitter. But if history has taught us anything, it’s that we’ll always find our way.” Dominic-Madori Davis While there are surely many negatives to the platform — it’s way too easy to spread misinformation and hate speech and attack people you disagree with — there are also loads of positives, and many things we would miss if Twitter perishes. It now feels like it very well could. So several ZebethMedia staffers contributed what they would miss most if Twitter went away (while hoping it’ll still be up tomorrow): I’m not even sure where to begin to describe the immense impact Black Twitter has had on, well, the world, really. From when I was a teenager, watching so many Black people mobilize to bring awareness to the fatal shooting of Trayvon Martin, to that time we all shared experiences and made jokes as to what it was like having Thanksgiving with a Black family. “When it’s time to leave and the plate you hid is missing, *insert Kermit screaming meme here.*” The memes are endless, as is the support — and the heat — we give and place onto people and topics. It was a place to find community in a world so unkind to us. It really does feel like its own universe sometimes. I remember a few years ago going to Clubhouse to hear the talks and then running to Twitter to watch everyone live-tweet the conversations. This thread from a few days ago really brought back memories, in which author Kira J hosted a little “Black Jeopardy.” Famous dates for 500, please. “On December 21st, 2020, what were Black people waiting around to get?” Superpowers. And they’re coming still, don’t worry. They’re just running on CP time. The community always felt quite insular; what happened there rarely burst out of our bubble. When it does hit the mainstream, everything shifts, everything changes. Like someone walking in on you mid-shower. Non-Black people often don’t understand the humor, the sarcasm, the wait, did we all have the same childhood? I’m always reminded of some tweet a while ago asking, How does one get into Black Twitter? It’s not quite the same or as easy as people just giving invites to the cookout (stop just giving those out, please!!!). “I really want a place to post sentence-long shitposts with no punctuation, and I don’t know where I would go if I couldn’t do that on Twitter anymore.” Amanda Silberling I often wonder what it is like to not be in Black Twitter. What do people think when they come across a photo of Chris Evans wearing long neon yellow acrylics with a honey mustard-colored satin bonnet? Where do other people get their news, if not from Philip Lewis? I’ll miss seeing something trending and saying yep, that’s Black Twitter, it has to be. I would miss the solidarity, the camaraderie often not easily made or reciprocated out in the physical world. Yes, I think I would even miss Roc Nation Brunch Twitter, also known as LLC Twitter, also known as the people who tell everyone to start a business and become entrepreneurs. “Would you rather take $500,000 or dinner with Jay-Z?” Seriously, just take the money and run. Last week, Brooklyn White-Grier, the features editor at Essence, asked everyone what we were going to wear to Twitter’s homegoing service. Someone made programs, started planning gospel music performances, and, of course, we started picking out our hats. I tweeted that I was excited to get an extra low vibrational plate at the repast and would probably show up with slicked-back baby edges and in Valentino couture, as Zendaya did to the Emmys. It’s hard to imagine anything could replace Black Twitter. But if history has taught us anything, it’s that we’ll always find our way.

India’s securities depository CDSL says malware compromised its network • ZebethMedia

India’s leading central securities depository, Central Depository Services Limited, or CDSL, says its systems have been compromised by malware. On Friday, the securities depository said in a filing with India’s National Stock Exchange that it detected malware affecting “a few of its internal machines.” “As a matter of abundant caution, the company immediately isolated the machines and disconnected itself from other constituents of the capital market,” the filing said. CSDL said it continues to investigate, and that it has so far “no reason to believe that any confidential information or the investor data has been compromised” due to the incident. CDSL has not yet revealed the exact details of the malware. At the time of writing, the company’s website was down. The company declined to say if the two are related. Banali Banerjee, an agency spokesperson, said CDSL also declined to answer our other questions, including if the company stores logs that would allow it to determine what, if any, data was exfiltrated from its network. “We are working towards resolutions,” the spokesperson said. Mumbai-based CDSL claims to maintain and service nearly 75 million trader accounts — locally called demat accounts — of investors across the country. The company also counts Bombay Stock Exchange, Standard Chartered Bank, and Life Insurance Corporation among its significant shareholders. Founded in 1999, CDSL is India’s only publicly listed and the country’s second-largest depository after the National Depository Services Limited, or NDSL, the oldest securities depository. CDSL allows the holding of securities and their transactions in electronic form and facilitates trade settlements on stock exchanges. “The CDSL team has reported the incident to the relevant authorities and is working with its cyber security advisors to analyze the impact,” the company said in its stock exchange filing.

Autonomous delivery startup Nuro lays off 20% of workforce • ZebethMedia

Nuro, the autonomous vehicle delivery startup backed by Softbank, Google and Tiger Global Management, is laying off about 300 people, or 20% of its workforce in an effort to preserve cash amid a stormy economic outlook, according to an email sent to employees this morning. Several Nuro employees posted on Twitter and LinkedIn this morning that they had been affected by the layoffs. In the email viewed by ZebethMedia, co-founders Jiajun Zhu and Dave Ferguson informed employees they would receive an update later this morning letting them know if they are impacted by this layoff and with information on next steps. The co-founders said they take responsibility for the layoffs, which were the result of over-hiring in 2021 smacking into uncertain economic headwinds in 2022. Each and every one of you have made important contributions to this company, and saying goodbye to talented Nurons is not a decision we have taken lightly. For those of you leaving Nuro, we are very sorry for this outcome — this is not the experience we wanted to create for you. We made this call and take full responsibility for today’s circumstances. Ferguson and Zhu wrote that in 2021, it was the  “strongest fundraising environments in history.” “We saw an abundant supply of capital for deep tech companies and almost all companies were aggressively hiring and expanding,” they wrote, adding that “In that environment, we determined it made sense to invest heavily across the board and grow our team rapidly.” That led the company to double the size of its team in less than two years and significantly increased operating expenses based on an assumption that the funding environment would remain robust.  “This was a mistake,” they wrote. Macoreconomic conditions in 2022, which has included inflation and an impending U.S. recession, prompted the founders to slash costs, including cutting its workforce in an effort to extend its capital runway into 2025. The company said Nuro still has more than $1 billion on its balance sheet, the pair wrote. Laid off workers are being offered 12 weeks of severance pay and up to 14 weeks for those who have been with the company more than two years. The company will also pay out bosnuses to those who are eligible, and are waiving the one year vesting cliff on the equity front. Nuro will subsidize 100% of COBRA healthcare premiums (including families) through March 31, 2023, will provide career transition support and visa holders will also receive some notice period to ease this transition and if applicable, travel assistance, the email said. While the company has made progress and is operating in Houston, Palo Alto, and Mountain View, California, it’s also pulled back operations in at least one area. The company closed its Phoenix facility this summer as it shifted its commercial strategy away from the desert metropolis and toward the San Francisco Bay Area and Houston. Story is developing. 

Ransomware is a global problem that needs a global solution • ZebethMedia

This time last year, we were optimistic. It seemed like the tide was turning on ransomware after the U.S. government scored a handful of wins against the cybercriminals carrying out these increasingly damaging attacks: the Justice Department successfully seized $2.3 million in bitcoin that Colonial Pipeline paid to the DarkSide ransomware gang to reclaim its data, and months later it played a part in bringing down the notorious REvil ransomware gang. Our optimism was short-lived. Despite this action, 2022 looks set to top last year as the worst year on record for ransomware attacks; a recent report shows that attacks have increased by 80% year-over-year and that the cybercriminals responsible for these attacks have easily dodged low enforcement action by taking advantage of ransomware as a service, or by simply rebranding. “It’s clear that ransomware attacks are on the rise,” Matthew Prince, CEO of Cloudflare, tells ZebethMedia. “In September 2022, nearly one in every four respondents to our customer survey reported receiving a ransomware attack or threat, the highest month so far of 2022.” 2022 hasn’t just been the worst year for ransomware attacks statistically, it has also just been… the worst. While hackers last year focused on critical infrastructure and financial services, this year’s focus has been on organizations where they can inflict the most damage. An attack on the Los Angeles Unified School District saw Vice Society hackers leak a 500 gigabyte trove of sensitive data, including previous conviction reports and psychological assessments of students, while an attack on IT services provider Advanced left the U.K’s NHS scrambling after it was forced to cancel appointments and staff relying on taking notes with pen and paper. Perhaps the most devastating attack of 2022 came just weeks ago after attackers breached Australian health insurance giant Medibank and accessed roughly 9.7 million customers’ personal details and health claims data for almost half-a-million customers. Data stolen during the attack included sensitive files related to abortions and alcohol-related illnesses. These attacks don’t just demonstrate that ransomware is worsening. They also show that ransomware is a global problem and that global action is needed to fight back successfully. Earlier in November, the U.S. government started to take strides in the right direction, announcing that it will establish an International Counter Ransomware Task Force, or ICRTF, to promote information and capability sharing. “This is a global issue, so governments need to come together,” Camellia Chan, CEO and founder at cybersecurity firm X-PHY tells ZebethMedia. “That said, collaboration alone won’t provide a solution. It’s more than signing an agreement.” This is a viewpoint shared among the cybersecurity community: signing agreements and sharing intelligence is all well and good, but it’s unlikely to deter financially motivated cybercriminals that continue to reap the rewards of these attacks. To gain ground on cybercriminals that continue to achieve a high rate of success, governments need a fresh approach. Fuel tanks are seen at Colonial Pipeline Baltimore Delivery in Baltimore, Maryland on May 10, 2021. The US government declared a regional emergency on May 9, 2021 as the largest U.S. fuel pipeline system remained largely shut down, two days after a ransomware attack. Image Credits: Jim Watson / AFP via Getty Images. “You can’t arrest your way out of the problem,” Morgan Wright, chief security advisor at SentinelOne, tells ZebethMedia. “There are numerous examples of both transnational criminal ransomware actors and nation-state actors being identified and indicted for various crimes. These offenders almost always live in countries with no extradition treaty with the country that has issued the indictments.” “One area I would like to see an increased effort is in the area of human collection of intelligence,” Wright added. “We need more penetration of state actors and criminal organizations. Too often, ransomware is viewed as a technical issue. It’s not. It’s human greed that uses technology to achieve an end goal.” This element of greed could also be targeted by increasing regulation of the cryptocurrency market, which many believe could be on the horizon following the recent collapse of FTX. Former CISA assistant director Bob Kolasky said that in order to discourage ransomware actors for good, governments need to reduce the financial instruments available for them to use. “This includes using regulatory pressure on the cryptocurrency market to make tracking and recouping ransomware payments easier,” Kolasky tells ZebethMedia, a view shared by others. “We need governments to take a bigger role in blocking cryptocurrencies, which is the enabler of attacker monetization strategies,” David Warburton, director of networking company F5 Labs, agrees, telling ZebethMedia: “While decentralized currencies, such as bitcoin, aren’t inherently bad, nor solely responsible for the ransomware epidemic we’re facing, there’s no denying they are a huge factor. “While control and regulation somewhat defeat the original intent of decentralized currencies, there’s no escaping the fact that without Bitcoin, ransomware simply wouldn’t exist,” said Warburton. But legislation wouldn’t work unless it’s a global effort, he said: “Many ransomware groups operate from countries which have no motivation to help those that are being targeted.” This is a problem that, like ransomware itself, has been worsened by Russia’s invasion of Ukraine, which has ended any cooperation between Europe, the U.S. and Russia on ransomware operations inside Russia. Jason Steer, chief information security officer at threat intelligence giant Recorded Future, said that this is an area that immediately needs more global government support. “The focus has significantly dropped off in 2022 due to Russia’s activities, where in fact many groups operate safely from,” said Steer. Even if governments joined forces to collaboratively fight the growing ransomware problem, it’s unlikely to have any immediate effect. Security experts expert no respite from ransomware as we enter 2023 as increasingly-savvy hackers exploit new attack vectors and continue to reap the financial rewards. “There are governments that are working to provide more support and resources. But it will never be enough,” says Wright. “Bad actors will always have the advantage, but we should make them pay in a significant way every time an attack is launched.”

Patreon competitor Fanfix launches ‘SuperLink,’ a link-in-bio platform aimed at Gen Z creators • ZebethMedia

Fanfix, the Patreon-style platform focused on Gen Z, announced today the launch of SuperLink, a standalone monetization-focused link-in-bio platform that displays a creator’s Fanfix page. Fanfix previously partnered with various link-in-bio companies, including Koji, Beacons and Hoo.bee. However, the company says many of its creators requested Fanfix build its own version of the feature. It adds that 90% of its referrals come from link-in-bio links or swipe-ups from Instagram and Snapchat. More creators are looking for a way to connect audiences across all their social media platforms and, of course, promote their paywalled content. SuperLink is free to use, and 46% of ad revenue goes to creators. For comparison, YouTube Shorts reportedly plans to give its creators 45%. “Fanfix has grown to 10 million users so quickly by focusing on monetization and putting creators first. Fanfix has helped thousands of creators monetize their passions and turn content creation into a sustainable career. We are taking these same philosophies to our new products,” said co-founder Harry Gestetner in a statement. “By launching these new features, we will be further shifting the balance of power back to the creator, and subscribers will have even more benefits to joining their favorite creators’ membership clubs. Platforms have taken advantage of creators for so many years, so we are thrilled to launch the most monetization-centric, creator-first link-in-bio on the internet.” Major social media platforms like Facebook, Instagram and TikTok are often criticized for dismissing the wants and needs of influencers. Founder and CEO of Patreon, Jack Conte, has been open about his disdain for Facebook and Instagram, Meta-owned platforms that mitigate “the relationship between the creator and the subscriber,” he said. In August, Meta got a lot of flak for making changes to emphasize algorithmic curation on its two platforms. While rival TikTok’s algorithmic approach helps creators gain followers quickly, the money-earning part isn’t so easy. The launch of SuperLink comes as Linktree, a behemoth in the link-in-bio space, announced its “Payment Lock” (currently in beta) feature yesterday, which lets visitors access a purchased document. The company has other monetization solution tools like Linktree Marketplace, a tipping feature, as well as a “Request Link” for visitors to pay for requests like personalized videos. The service currently has 23 million users, but Fanfix tells ZebethMedia,  “We plan to eclipse LinkTree within 12 months.” Fanfix is Gen Z-focused and is for clean content only. It targets audiences around the ages of 13 to 24 years old. Some notable influencers on Fanfix include social media influencers Cameron Dallas, Madi Monroe Brooke Monk, Anna Shumate, and more. It currently has over 9.6 million registered users (including two million monthly active users and 2,000 creators) — impressive growth for a one-year-old company. Founded in 2013, rival Patreon had a total of only 100,000 registered users within a year of launching, which included 50,000 fans (aka patrons) and 15,000 creators. Image Credits: Fanfix Fanfix says that it has processed hundreds of thousands of transactions to date and individual creators are earning millions of dollars on the service. The platform is very selective about which creators it accepts– they must have 10,000 followers across their social media accounts and fit with Fanfix’s “brand image.” Creators won’t get accepted if Fanfix doesn’t think they’ll convert. Creators can charge fans whatever they want for membership, but the minimum monthly subscription cost is $5. One downside is that Fanfix takes a 20% commission fee, letting creators keep 80% of earnings. For comparison, Patreon charges a monthly fee that ranges from 5% to 12%, depending on the subscription plan. The platform launched in August 2021 and was co-founded by Harry Gestetner (22) and Simon Pompan (23). Shortly after the launch, they brought Dallas — a 28-year old creator with millions of followers — on board. Simon Pompan (left) and Harry Gestetner (right) SuperOrdinary, a growth partner and marketing expert, recently acquired Fanfix for eight figures, marking its first investment in the creator space. Fanfix notes that its creators will benefit from SuperOrdinary as the company provides access to a portfolio of over 140 consumer brands, including Farmacy, OLAPLEX, The Honest Company and more. Soon, Fanfix creators will be able to collaborate with SuperOrdinary and sell products in their online storefronts. Fanfix has launched multiple monetization features. In March, Fanfix rolled out a pay-to-message feature, “Tip-to-DM,” letting fans chat with creators by paying anywhere between $3 to $500. According to Fanfix, the top few hundred creators earn thousands of dollars in messages. In general, the feature has generated around seven figures, which accounts for half of the company’s revenue. Plus, Fanfix plans to keep adding new monetization features to the growing platform, such as one-to-one calls and personalized videos, as well as venturing into podcasting and gaming. In December, Fanfix will launch a livestreaming capability for creators to put a paywall on their streams and offer additional perks to followers, like live podcast episodes, Q&As, and more. Fans will be able to watch livestreams of their favorite creators, chat in real-time, and tip creators any amount. Earlier this month, Patreon finally launched a native video feature, however, it has yet to launch livestreaming.

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