EC roundup

TAM takedown, green card layoffs, when to ignore investor advice • ZebethMedia

By zebethcontrolPosted on November 18, 2022Posted in EC roundup, Layoffs, Pitch Deck Teardown, Startups, tax laws, Total Addressable Market, Venture, venture capitalNo Comments

When the downturn began, many VCs urged founders to slash their marketing spending. On its face, that’s an effective way to extend runway while cutting costs. Several months later, we’ve since learned that cutting marketing budgets doesn’t make early-stage startups healthier, but it is a great way for VCs to reduce burn rates across their entire portfolio. As Rebecca Szkutak reported this week, SaaS startups that ignored this advice outperformed the ones that followed it. If someone offers you free business advice, it’s probably for their own benefit. In business, if someone’s offering you advice, it’s probably for their own benefit. Which is why I take investors at their word when they say most founders cannot properly assess their total addressable market (TAM). Most founders submit a slide with three concentric circles: TAM on the outside, SAM (serviceable addressable market) in the middle, and SOM (serviceable obtainable market) in the center. Full ZebethMedia+ articles are only available to membersUse discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription “When this slide appears, most investors chuckle (or weep),” writes Bill Reichert, partner and chief evangelist at Pegasus Tech Ventures. Few investors will wire funds based on how many billions you think you’ll make in year 8. Instead, founders must demonstrate that they have a directional plan and a keen understanding of prospective users. “How many customers will you acquire this year? Next year? The year after?” asks Reichert. And just as importantly, “How many can you convert? How will you reach them?” Don’t spend too much time calculating future revenue or reading Gartner studies for factoids that sound authoritative. Instead, build a bottom-up model that focuses on the size of the opportunity, not the market. “Show investors how you are going to build an ever-expanding cadre of delighted customers,” Reichert advises. “Don’t suggest that your focus is on acquiring market share in a large established market.” Have a great weekend, Walter ThompsonEditorial Manager, ZebethMedia+@yourprotagonist How to turn user data into your next pitch deck Investors might enjoy listening to a founder’s well-rehearsed story, but sharing the right customer data “can definitively power up a pitch deck,” says David Smith, VP of data and analytics at TheVentureCity. “Investors need to see that you’re not being blindsided by easy wins that can go up in smoke within weeks, but are using hard data to build a sustainable company that will endure, and thrive, with time.” SaaS startups that ignored VC advice to cut sales and marketing were better off this year Image Credits: Andriy Onufriyenko (opens in a new window) / Getty Images Many VCs advised founders to dial back their sales and marketing outlays to preserve runway this year. And, as it turns out, many VCs have been giving the wrong advice. According to data from Capchase, a fintech that offers startups non-dilutive capital, “companies that didn’t cut spending on sales and marketing were in a better financial and growth position now than those that did when the market started to dip in 2022,” reports Rebecca Szkutak. Of the 500 companies surveyed, bootstrapped firms showed the strongest growth, said Miguel Fernandez, Capchase’s co-founder and CEO. “What we have seen in this case, and what is most interesting, is that the best companies have actually cut every other cost except sales and marketing.” Dear Sophie: My co-founder’s a green card applicant who just got laid off. Now what? Image Credits: Bryce Durbin/ZebethMedia Dear Sophie, My co-founder and I were both laid off from Big Tech last week and it’s the kick we needed to go all-in on our startup. We’re first-time founders, but they need immigration sponsorship to maintain status with our startup. Do we look at an O-1A in the 60-day grace period? Thanks! — Newbie in Newark Pitch Deck Teardown: Sateliot’s $11.4M Series A deck Image Credits: Sateliot (opens in a new window) Cell phone coverage is built to serve people, which is why Sateliot is launching nanosatellites to provide IoT connectivity for ocean buoys and autonomous drones. The company shared its €10 million Series A deck with TC+, which includes all 18 slides: Cover Problem: “90% of the world has no cellular coverage” Team Solution: “To connect all NB-IOT devices from space under 5G standard” Value proposition: “Near real-time connectivity” Product: “Standard protocol” Why us: “Sateliot is the #1 satellite operator” Market size Competition Business model Traction: “MNOs engaged and technical integrations ongoing” Go-to-Market: “Early adopters program” Interstitial slide Benefit Progress NGO program Slogan Conclusion How much tax will you owe when you sell your company? Image Credits: PM Images (opens in a new window) / Getty Images Getting a startup off the ground is hard work, so asking founders to prepare for an acquisition may sound just as silly as telling them to practice their Academy Award speech in the bathroom mirror. Still: if you’re ready to launch a startup, you must also be prepared to sell one. In an explainer for TC+, Peyton Carr, managing director of Keystone Global Partners, offers a framework for calculating taxation upon an exit and lays out the differences between short-term capital gains and long-term capital gains rates. “As a founder, you’ll need to plan for your personal tax situation to optimize the opportunity set that is presented to you.”

Bootstrapping basics, fintech’s future, tech employers gain advantage • ZebethMedia

By zebethcontrolPosted on November 15, 2022Posted in EC roundup, Fintech, immigration law, Startups, tech layoffs, Venture, venture capitalNo Comments

Are you planning to play League of Legends during your next investor pitch? (If so, reading this probably isn’t a good use of your time.) For founders who are interested in building on their own, maintaining control and staying off the fundraising treadmill for as long as possible, investor/entrepreneur Marjorie Radlo-Zandi sets out five basic principles for bootstrapped founders in her latest TC+ article. It’s not for everyone: self-funded companies will ask more from their employees than larger operations that offer free lunches and other perks. At one bootstrapped startup where I worked, I was asked to defer part of my salary — after I was hired. Full ZebethMedia+ articles are only available to membersUse discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription Radlo-Zandi covers the basics with regard to hiring, managing expenses and shaping company culture, but she also urges self-funders to tamp down expectations and take a measured approach: “Don’t be tempted to hop on a plane at a moment’s notice to meet potential customers in glamorous locations or for meetings in far-flung locations,” she writes. “Your bootstrapped business likely will not survive such big, optional financial outlays.” Bootstrapped founders face longer odds, but if they can drive growth and reach product-market fit, “fundraising will be that much easier.” Thanks very much for reading, Walter ThompsonEditorial Manager, ZebethMedia+@yourprotagonist The power pendulum is swinging back to employers, isn’t it? Image Credits: AOosthuizen (opens in a new window) / Getty Images More than 120,000 tech workers have lost jobs so far this year, according to layoffs.fyi. And with more than a fifth of those layoffs taking place in November, many from well-capitalized public companies, it’s easy to see why Continuum CEO Nolan Church believes this is the beginning of a wave. “Over the last 12 years, the pendulum between who has power between employees and employers has drastically swung toward employees,” he said last week on the ZebethMedia Equity podcast. “Now, we’re in a moment where the pendulum is swinging back.” Answers for H-1B workers who’ve been laid off (or think they might be) Group of young adults, photographed from above, on various painted tarmac surface, at sunrise. Sophie Alcorn, an immigration law attorney based in Silicon Valley, estimates that 15% of the people recently laid off from Bay Area startups are immigrants, 90% of whom are H-1B holders. If you’re a visa holder who’s been laid off, your first priority is to “figure out your last day of employment, because that’s when you need to start counting the 60-day grace period,” says Alcorn. “You either get a new job, you leave, or you figure out some other way to legally stay in the United States, but you have to take some action within those 60 days.” Nearly 80% of venture funds raised in just two states as US LPs retreat to the coasts Image Credits: Bryce Durbin / ZebethMedia After the pandemic began, there was a lot of buzz about how venture capital was shifting away from its roots in San Francisco and New York to make inroads into the Midwest. But after an extended slump in public markets led so many investors to sit on the sidelines, data show that “most funds outside of the two largest startup hubs… are feeling the frost from potential LPs,” reports Rebecca Szkutak. “So far this year, 77% of capital has been raised in just California and New York. In 2021, those states raised 68% of the year’s totals.” Preparing for fintech’s second decade: 4 moves your firm must make now Image Credits: Emilija Manevska (opens in a new window) / Getty Images According to consultant Grant Easterbrook, fintech startups that hope to succeed over the next few years must be prepared to go up against: Major banks and financial service providers with loyalty programs and “super apps.” Emerging DeFi protocols “that can offer financial products that involve real-world assets.” Banking, invoicing, lending, payments, accounting packaged as “embedded financial products.” Multiple countries issuing their own Central Bank Digital Currency (CBDC). “Your firm will need a very strong value proposition to compete with all four types of competitors,” writes Easterbrook, who shares his ideas for navigating the next decade of fintech in a TC+ guest post.

H-1B worker advice, managing remote teams, pitch deck teardown • ZebethMedia

By zebethcontrolPosted on November 11, 2022Posted in capital gains, EC roundup, Pitch Deck Teardown, revenue-based financing, Startups, VentureNo Comments

According to layoffs.fyi, more than 23,000 tech workers have been laid off so far this month. For comparison, the site tracked 12,463 layoffs in October. Facebook’s parent company Meta announced the first major job cuts in its history this week, eliminating 11,000 jobs. Like Twitter, Stripe, Brex, Lyft, Netflix and other tech firms based in the Bay Area, many of the employees impacted are immigrants here on worker visas. An unexpected layoff introduces an element of chaos into anyone’s life, but when an H-1B worker loses their job, a very loud clock starts clicking: unless they can land a new position or change their immigration status within 60 days, they’ll need to leave the country. And because tech companies at every size are enacting hiring freezes and planning more cuts, their ability to live and work in the U.S. is suddenly in question. Earlier today, I hosted a Q&A with immigration lawyer Sophie Alcorn for H-1B workers who have been laid off (or think they might be). “You either get a new job, you leave, or you figure out some other way to legally stay in the United States, but you have to take some action within those 60 days.” Start looking now for new opportunities, she advised, as it will take new employers time to submit paperwork to U.S. Citizenship and Immigration Services. Full ZebethMedia+ articles are only available to membersUse discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription “The best-case scenario would be that this new company files your new change of employer petition and USCIS receives the paperwork on or before the 59th day since your last day of employment,” said Alcorn. “It takes at least three weeks to prepare everything,” which means candidates and employers must move quickly as the days count down. “You probably need a signed offer around day 33,” she said. A lot of the information Alcorn provided was just as relevant for hiring managers as it was for workers who’ve been laid off: any number of factors can combine to further complicate a process that’s already hard to puzzle out. For example, what happens to H-1B workers who get laid off while they’re out of the country? Can getting married actually solve an immigration problem? (Definitely not!) Because so many people have been laid off during a season when it’s traditionally hard to land a new position, I asked Alcorn whether she thought the layoffs would cause an exodus of tech talent from Silicon Valley. “The American Dream is still really important to immigrants,” she said. “A lot of people are going to fight to find a way to stay here, even if it’s not necessarily in the in the Bay Area with the high cost of living. They still want what America represents and they’re going to reevaluate their relationship with Big Tech and the nature of work.” 3 tips for managing a remote engineering team Image Credits: Inok (opens in a new window) / Getty Images I once managed an office where the CEO and I were the only two people who weren’t on the engineering team. We occupied a pod in a co-working space, so we all sat around one large table. Outside of our group lunches, the developers rarely spoke to each other, as most communication took place via Slack, Jira and GitHub. Today, that team works remotely. In a post for TC+, entrepreneur and angel investor Kuan Wei (Greg) Soh shared his top suggestions for managing distributed engineering teams, which includes mandatory standups and at least three hours each day when everyone is available to chat. “We expect Slack messages to be replied to within an hour, that everyone be reachable if we call them, and that we would work responsibly with our assigned partners,” he says. Use IRS Code Section 1202 to sell your multimillion-dollar startup tax-free Image Credits: BrianAJackson (opens in a new window) / Getty Images Founding teams usually select a corporate structure like an LLC or S-Corp, but those who hope to exit for $10 million for more should consider starting up as a Qualified Small Business (QSB) C-Corporation, advises tax attorney Vincent Aiello. Under IRS Code Section 1202, founders who hold QSB stock for five years or longer will be exempt from paying capital gains tax after a sale. “It constitutes a significant tax savings benefit for entrepreneurs and small business investors,” Aiello says. “However, the effect of the exclusion ultimately depends on when the stock was acquired, the trade or business being operated, and various other factors.” Revenue-based financing: A new playbook for startup fundraising Image Credits: Cocoon / Getty Images (Image has been modified) Revenue-based financing can make early-stage startups less dependent on investors so they can hold onto more equity. With terms that usually range from 12-24 months, many teams use these funds for short-term projects, like sales and marketing campaigns. “Because the return on these activities may be higher than the cost of revenue-based financing, startups should use revenue-based financing to fund initiatives that will bear fruit soon,” advises Miguel Fernandez, CEO and co-founder of Capchase. Pitch Deck Teardown: Syneroid’s $500K seed deck Image Credits: GPC Smart Tags (opens in a new window) Stolen-vehicle recovery systems have been available for decades, but a lost pet has higher emotional stakes. According to Syneroid, a startup that makes smart tags, 10 million pets are lost each year in the United States, but “less than 30% are returned home.” After raising a $500,000 seed round at a a $3.9 million valuation, the company’s founders shared their 12-slide pitch deck with ZebethMedia for a review. “No information has been redacted or omitted,” writes Haje Jan Kamps.

H-1B worker layoffs, cyber risk quantification, SaaS whiplash • ZebethMedia

By zebethcontrolPosted on November 8, 2022Posted in cybersecurity, EC roundup, immigration law, Layoffs, Startups, TechCrunch Disrupt 2022, VentureNo Comments

Dear Sophie, I was laid off and I’m on an H-1B. I have enough savings to survive for a while. What should I do if I have been let go from my job? I am on an H-1B, have an approved I-140 and an I-797 that expires in March 2024. If I have to leave the U.S., can my current I-797 be transferred to my next employer? Are there any issues I should be aware of? — Upended & Unemployed The seasons won’t change for another 43 days, but in San Francisco, it already feels like winter. As an offshore weather system brings gusts and downpours, local employers like Twitter, Lyft, Stripe, Brex, Opendoor and Chime are laying off thousands of employees. This week, Meta will reportedly announce the first large-scale staff cuts in its history. Full ZebethMedia+ articles are only available to membersUse discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription For tech workers who are immigrants, this is an especially fraught time, as their ability to remain in the U.S. is conditional on their employment. Most visa holders have a 60-day grace period after an unexpected layoff, but with thousands of skilled workers hitting the market at once, the clock is ticking. We usually run Silicon Valley-based immigration attorney Sophie Alcorn’s column on Wednesday, but in light of current events, we ran it yesterday (without a paywall). First order of business: if you’ve been impacted, don’t delay. Start looking now for a new position, and tell everyone in your network that you’re open to work. “At a job interview, be direct about your need to transfer your H-1B to a new employer. If the company is not willing to sponsor you, move on,” advises Sophie. “Ideally, you should accept a job offer no more than 45 days into your 60-day grace period unless you have applied for another fallback status because it can take several weeks to prepare and file the H-1B transfer.” Brace yourself: more layoffs are coming. Update your resume, save as much money as you can, and most importantly — don’t panic. Thanks for reading, Walter ThompsonEditorial Manager, ZebethMedia+@yourprotagonist 2023 will be the year of cyber risk quantification Image Credits: Olemedia (opens in a new window) / Getty Images Myriad factors determine a company’s valuation, and cybersecurity is one of them. Public companies that experience a breach tend to see a -3.5% drop in stock value after the news goes public. That’s why cyber-risk quantification (CRQ) “has slowly grown from a nice-to-have to become the foundation for addressing the most critical concerns about a business’ cybersecurity posture,” writes John Chambers, founder and CEO of JC2 Ventures. How ButcherBox bootstrapped to $600M in revenue Mike Salguero at ButcherBox’s dry ice factory Grocery delivery service ButcherBox ran a Kickstarter campaign in 2015 to identify customers who wanted to receive 100% grass-fed beef. Since then, the company “has seen $600 million worth of revenue without taking a penny of external investment,” reports Haje Jan Kamps, who spoke to CEO and co-founder Mike Salguero about how the founding team bootstrapped their D2C startup. “I was meeting meat farmers in parking lots, buying a couple of trash bags full of meat — I’m sure that didn’t seem sketchy at all,” he said. “But it was too much meat for my freezer, so I ended up selling the excess meat to friends or people I was working for.” New data show how SaaS founders have been dealing with whiplash from public markets Image Credits: puruan / Getty Images According to OpenView Venture Partners’ 2022 SaaS benchmarks report, “an overwhelming majority of respondents are slashing spending regardless of cash runway.” In this year’s survey, which covered 660 companies, OpenView operating partner Kyle Poyar and senior director of growth Curt Townshend found that “the rule of 40 is back,” as the need to generate profits has overtaken investors’ obsession with growth. “Achieving 40 each quarter is not required,” they concluded. “But it is required to have a grasp on what caused a drop or spike, and what can be done to get to 40 long term.” How to land investors who fund game-changing companies Image Credits: Kelly Sullivan / Getty Images A SaaS startup can conceivably find product-market fit within a few months of launching, but companies that work with hardware and robotics may wander in the pre-revenue wilderness for years. To learn more about how investors approach risk when it comes to emerging technology, Tim De Chant moderated a panel at ZebethMedia Disrupt with Milo Werner (general partner, The Engine), Gene Berdichevsky (co-founder and CEO, Sila) and Erin Price-Wright (partner, Index Ventures). “Hire people to do the technical stuff,” said Berdichevsky. “Keep an eye on it, but then go learn the other pieces.”

TAM tough love, ‘building in public,’ 6 key SaaS metrics • ZebethMedia

By zebethcontrolPosted on November 4, 2022Posted in Commerce, e-commerce, EC roundup, immigration law, proptech, Startups, TechCrunch Disrupt 2022, VentureNo Comments

Are you ready to launch a bajillion-dollar startup? Before you start: Are you planning to build a centaur, a unicorn or perhaps a decacorn? Startup pitching has become an existential drama, in part because so many founders exaggerate the size of the total addressable market (TAM) in which they hope to compete. At ZebethMedia Disrupt, I spoke to three investors about how they use TAM to guide their decision-making. Everyone agreed that the number itself is far less important than the process that produced it. “The way it’s calculated and the way the founder is thinking about it tells us not necessarily about the business or its future, but about how the founder thinks about company creation,” said Deena Shakir, a partner at Lux Capital. Full ZebethMedia+ articles are only available to members.Use discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription. “It is almost guaranteed you’re going to be wrong,” said Aydin Senkut, the founder and managing partner of Felicis Ventures. “It’s either going to be too large or too small.” Kara Nortman, a managing partner at Upfront Ventures, said the TAM numbers given in a pitch do not control whether she’s likely to invest. “I would say [it is] more important to be able to articulate how big something can become and to show that you have a thought process around TAM, if it’s early,” she said. Choosing a mythical TAM won’t put dollar signs in investors’ eyes, as unrealistic numbers reflect unrealistic expectations, a red flag for any VC. As Senkut said, “the plan doesn’t have to be accurate — the plan has to be directionally correct.” Thanks very much for reading TC+ this week! Walter ThompsonEditorial Manager, ZebethMedia+@yourprotagonist 3 investors explain how finance-focused proptech startups can survive the downturn Image Credits: Kuzma (opens in a new window) / Getty Images How are finance-oriented property tech investors reacting to the ongoing downturn in public markets? Senior reporter Mary Ann Azevedo interviewed three VCs to learn more about how they’re counseling the companies in their portfolios, which types of startups are best positioned to weather the downturn and how they’re managing risk: Pete Flint, general partner, NFX Zach Aarons, co-founder and general partner, MetaProp Nima Wedlake, principal, Thomvest Ventures How Metafy founder Josh Fabian caught the attention of 776 by building in public Image Credits: Kelly Sullivan / Getty Images At ZebethMedia Disrupt, Josh Fabian, CEO of video game coaching platform Metafy, explained why he’s committed to “building in public,” or sharing aspects of his founder’s journey with an audience. “Consumers don’t trust corporations; I don’t trust corporations,” he said. “I don’t think any of you do, even if you’re running your own.” Katelin Holloway, a founding partner at 776 (an investor in Metafy), said Fabian’s approach was a breath of fresh air. “We were able to just engage and talk like humans, and Josh told us his story in a very different way,” she said. “Not only was it incredibly compelling from a business perspective, it was incredibly compelling from a human perspective,” she said. Is the modern data stack just old wine in a new bottle? Image Credits: Mikhail Dmitriev (opens in a new window) / Getty Images Before Ashish Kakran became a principal at Thomvest Ventures, he was a data engineer who transformed disparate consumer data points into optimized offers for consumer telecoms. “Part of my job involved unpacking encrypted data feeds, removing rows or columns that had missing data and mapping the fields to our internal data models,” he writes in a TC+ guest post. “Our statistics team then used the clean, updated data to model the best offer for each household.” Because today’s datasets contain exponentially more information, “the rules are being rewritten on how data will be used for competitive advantage, and it won’t be long before the winners emerge,” he asserts. In a deep dive, he compares modern and legacy data stacks to identify key trends for enterprises and opportunities for founders and investors. “Practitioners are spoilt for choices when building enterprise data pipelines,” says Kakran. Investor’s advice during a downturn: Don’t panic Image Credits: Kelly Sullivan / Getty Images Fewer investors are writing checks these days, but what kind of advice have they been giving their portfolio companies in recent months? Mary Ann Azevedo spoke to three executives at ZebethMedia Disrupt to learn more about the strategies they’re promoting to preserve runway and their peace of mind. Eric Glyman, CEO, Ramp Thejo Kote, CEO, Airbase Ruth Foxe Blader, partner, Anthemis “It behooves everybody to be really lucid about the macro environment that we’re entering,” said Blader. “It’s likely to be long-lived, and it’s very important to be judicious but not lose sight of your goals and the reason you founded the business in the first place.” 6 key metrics that can help SaaS startups outlast this downturn Image Credits: Andy Ryan (opens in a new window) / Getty Images The most successful companies I’ve worked at fostered parasocial relationships with customers in much the same way many of us invest emotional energy while following the lives of celebrities. During a downturn, “the goal is to pick up on warning signs early and course-correct as you go, and those signs are often hidden in the breadcrumbs,” writes Sudheesh Nair, CEO of ThoughtSpot. “Not all industries are affected equally, so don’t assume your customers will cut spending this year just because the headlines are bleak.” Tips for e-commerce brands that want to win more market share this holiday season Image Credits: Justin Sullivan (opens in a new window) / Getty Images Santa Claus makes a list and checks it twice before each holiday season. Can your e-commerce startup make the same claim? “Consumers are now living with inflation and an unofficial recession, and we can expect more selective and price-conscious shopping behavior,” writes Guru Hariharan, CEO and founder of CommerceIQ. Now that people “are feeling the squeeze on their everyday essential purchases” and the holiday shopping season is

2022 R&D tax prep, social media for founders, managing remote teams • ZebethMedia

By zebethcontrolPosted on November 1, 2022Posted in EC roundup, Enterprise, Startup Accelerator, Startups, Tax law, tech layoffs, TechCrunch Disrupt 2022, VentureNo Comments

As director of Techstars’ startup pipeline, Saba Karim spends much of his time touting the ways entrepreneurs can benefit by joining an accelerator. But is it the right choice for every founder? After he posted a thread on Twitter offering several rationales explaining why some should definitely avoid them, I invited him to adapt it for a TC+ guest post we published yesterday. “Keep in mind that funding will solve your money problems, but it won’t solve everything else,” he writes. Full ZebethMedia+ articles are only available to membersUse discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription “You’ll still need to figure out how to acquire customers, find the best talent, build an incredible product, assemble a great advisory board and get to product-market fit.” His article confirms a suspicion I’ve long harbored: many entrepreneurs pursue accelerators so they can gain access to investors, score free publicity, or receive positive reinforcement for their idea. But none of those are determining factors for success. “If you’re not living and breathing your startup, you’re going to struggle anyway,” says Karim. If you have information, knowledge or experience to share that could help early-stage startup founders, investors and workers make better decisions, please review our submission guidelines and drop us a line. Thanks very much for reading, Walter ThompsonEditorial Manager, ZebethMedia+@yourprotagonist These founders landed early checks by being savvy about social media (L-R) Connie Loizos, Silicon Valley Editor, ZebethMedia, Nik Milanović, Founder, This Week in Fintech; General Partner, The Fintech Fund, Joshua Ogundu, CEO, Campfire and Gefen Skolnick, Founder, Couplet Coffee. Image Credits: Kelly Sullivan/Getty Images for ZebethMedia Is there a correlation between being extremely online and a founder’s ability to fundraise? According to three entrepreneurs Connie Loizos spoke with at ZebethMedia Disrupt, a social media presence that blends aspects of your business and personal lives can “make it easier to connect with investors and customers.” Nik Milanović (founder, This Week in Fintech), Gefen Skolnick (founder, Couplet Coffee) and Josh Ogundu (CEO, Campfire) talked about the benefits and downsides of using TikTok, Twitter and other platforms to build authentic personal and business brands. “I even tweeted yesterday that it was kind of not a good day as a founder, and it was really nice and people engaged with that,” said Skolnick. “I don’t believe in constantly showing that things are good. Some days things are just not good.” How to effectively manage a remote team during wartime Image Credits: Anna Fedorenko / Getty Images “There are a lot of studies about crisis management on the web, but none of them tell us how to manage a company during times of war,” according to Alex Fedorov, CEO and founder of Ukrainian startup OBRIO. Prior to Russia’s invasion, “our company had never seen a real crisis,” he writes in a post that presents the six methods his company used to maintain continuity while protecting workers. “Training to manage stress, anxiety and personal finances will help your employees build the needed knowledge and respond to tough situations.” 3 founders discuss how to navigate the nuances of early-stage fundraising Image Credits: Kelly Sullivan / Getty Images Founders who have raised funds for early-stage startups in the last year have generally had an easier time than people seeking Series A money (or later). Then again, “easy” is such a relative term. At ZebethMedia Disrupt, Rebecca Szkutak spoke to three entrepreneurs to learn more about how they adjusted their expectations and tactics as they approach investors during a downturn: Amanda DoAmaral, co-founder and CEO, Fiveable Arman Hezarkhani, founder, Parthean Sarah Du, co-founder, Alloy Automation Prepare to amortize: Inflation may spell doom for R&D tax expensing Image Credits: Fancy/Veer/Corbis (opens in a new window) / Getty Images The U.S. federal government has made R&D tax credits available for decades, but a major change set to take place this year will impact startups across the board. Previously, R&D expenditures could be expensed upfront, but now, “those expenses will need to be amortized over 5 years in the case of domestic research, and 15 years for foreign research,” according to tax attorney Andrew Leahey. Because so many startups “incur the bulk of their R&D costs in their first year of operation,” many could wait “the equivalent of a lifetime” to recover those expenses. High inflation has stalled efforts to repeal the amortization requirement, so Leahey shares several tactics companies can use “to prepare for the possibility of the rule coming into effect.” Remote work is here to stay. Here’s how to manage your staff from afar Image Credits: Kelly Sullivan / Getty Images Before the pandemic, most startup workers had the same experience on their first day: set up a new laptop, fill out some onboarding paperwork, then start gathering intel on the best places to grab lunch near the office. Now that so many teams are hybrid or fully remote, companies are learning the importance of fostering company culture and community from day one, a topic Rebecca Bellan delved into at ZebethMedia Disrupt with three experienced managers: Adriana Roche, chief people officer, Mural Deidre Paknad, CEO and co-founder, WorkBoard Allison Barr Allen, angel investor, Trail Run Capital “The biggest learning for us over the last three years was that it’s very difficult to really build expertise in a domain or a subject through Zoom,” said Paknad. How our startup made it through 2 recessions without relying on layoffs Image Credits: Aaron Black (opens in a new window) / Getty Images So far this year, about 45,000 tech workers have been laid off. If that’s hard to visualize, imagine a sold-out Mets game at Citi Field in New York City. Cutting staff is standard operating procedure during a downturn, but Sachin Gupta, who leads sales, marketing and general operations for HackerEarth, says his company has weathered two recessions without resorting to mass firings. “At any given time, our staff portfolio operates at about 90% of what we consider ideal,” he says. “Think of this like the distance

Fundraising beyond the Bay Area, web3 gaming, TDD prep checklist • ZebethMedia

By zebethcontrolPosted on October 28, 2022Posted in biotech startups, Crypto, due diligence, EC roundup, immigration law, Startups, Venture, web3 gamingNo Comments

In a previous era, aspiring journalists relocated to New York, would-be actors made pilgrimages to Hollywood, and plucky tech founders moved to the Bay Area so they could attract capital and talent. But San Francisco is no longer the center of the startup universe, and it hasn’t been for a while. Cities like Boulder, Detroit and Austin had emerging tech ecosystems long before the pandemic forced VCs to start taking pitches via Zoom, and social media has leveled the playing field when it comes to networking and PR. Full ZebethMedia+ articles are only available to membersUse discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription “We noticed a couple of years ago, in looking at our own analytics, that most of our deals were coming through Twitter,” said Elizabeth Yin, co-founder and general partner of Hustle Fund, last week at ZebethMedia Disrupt. “If I look at my portfolio, my companies that are active on Twitter actually do have an easier time raising money because investors feel like they know them.” Reporter Dominic-Madori Davis moderated a discussion with Yin, Mike Asem (founding partner of M25), and Accel partner Rich Wong that elicited suggestions for early-stage founders who don’t live in the 415 area code and spilled the tea about “the emerging markets on their radars.” If you’re interested in the entire conversation, there’s a link to a video at the end of the article. Keep an eye out for more recaps from TC Disrupt in the coming days. Thanks for reading, Walter ThompsonEditorial Manager, ZebethMedia+@yourprotagonist 5 tips for launching in a crowded web3 gaming market Image Credits: Chelsea Sampson (opens in a new window) / Getty Images Every online product requires some network effect, but gaming is unique: Without large, loyal and enthusiastic customers, there’s no way to build products that can be monetized. Play-to-earn games (P2E) are particularly susceptible to this problem, which is why “building a game that succeeds in the long term means developing monetization strategies that can weather market ebbs and flows,” says Corey Wilton, co-founder and CEO of Mirai Labs, the gaming studio behind Pegaxy. In this primer for P2E founders, Wilton shares suggestions for how to approach investors, explains why tokens are not a reliable fundraising vehicle and discusses the recent “shift toward Web 2.0 monetization.” A prep checklist for startups about to undergo technical due diligence Image Credits: Pixelimage (opens in a new window) / Getty Images On Tuesday, founder and CEO of codebase analytics company Sema, Matt Van Itallie, shared a guest post for founding teams who are about to begin technical due diligence before an investment or acquisition. On Wednesday, he followed up with a detailed checklist for C-level executives and senior managers responsible for helping VCs determine whether their “codebase is safe enough for investment.” Product roadmap Code quality Code, network and information security Intellectual property Development process Engineering team contributions DevOps Pitch Deck Teardown: The Palau Project’s $125k pre-seed deck Image Credits: Palau Project (opens in a new window) Fundraising takes many forms, but because pre-seed founders are so often coaxing money from family and friends to validate their ideas, it can raise the emotional stakes. To raise money for The Palau Project, an app that lets users find the environmental impact and nutritional benefits of packaged food, founder Jerome Cloetens put together a 22-slide deck with a $500,000 goal. In the end, the team raised just $125,000. Dear Sophie: How can early-stage startups improve their chances of getting H-1Bs? Image Credits: Bryce Durbin/ZebethMedia Dear Sophie, We have a stealth early-stage biotech startup. Do we qualify to petition a co-founder on STEM OPT for an H-1B in the lottery? Is it worth it or are there better alternatives? — Budding Biotech 3 VCs explain how founders can stand out when pitching Image Credits: Kelly Sullivan (opens in a new window) / Getty Images There’s a lot of wisdom in corny motivational writing. For instance, this quote by Will Durant, a historian and philosopher: We are what we repeatedly do. Excellence, then, is not an act, but a habit. A great pitch requires more than charm and storytelling skills: investors expect founders to understand their market and competitors, and help them prepare before the meeting begins. “I generally recommend having almost like a teaser version of the deck with enough data and information to give us a sense of where you are in terms of the journey of your company,” said Jomayra Herrera, a partner at Reach Capital. “Just enough information so that we come prepared to the meeting.” 5 ways biotech startups can mitigate risk to grow sustainably in the long run Image Credits: jayk7 (opens in a new window) / Getty Images Thanks to R&D and clinical trials, life science startups have long lead times before they can bring their capital-intensive products to market. “But,” asks Omar Khalil, a partner at Santé Ventures, “what happens when the funding suddenly dries up?” In a guest post for TC+, he shares five strategies for biotech startups that are trying to stay warm through the winter ahead. “It’s still too early to know whether this is a short-term correction, or if it’s a new normal that will be maintained for the foreseeable future.”

Technical due diligence, web3’s promise, how to hire well • ZebethMedia

By zebethcontrolPosted on October 25, 2022Posted in Crypto, due diligence, EC roundup, hiring, Startups, TechCrunch Disrupt 2022, Venture, web3No Comments

In films, screenwriters always include a moment known as the Promise of the Premise. It’s the part of the story where the audience settles in to the new world they’ve entered. One of my favorite examples is in the first Harry Potter movie, when Hagrid takes Harry to Diagon Alley, the magical shopping district that introduces him (and us) to the world of wizarding. So far, web3 has not paid off on the Promise of the Premise: open source software that runs live on the blockchain. “It’s still much easier to develop a Web 2.0 app simply because the ecosystem is mature and enjoys a large and thriving developer community,” says Devin Abbott, who specializes in design and development tools, React and web3 applications. Full ZebethMedia+ articles are only available to membersUse discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription According to Abbott, the web3 development community is approaching “an inflection point where our own tools are becoming quite powerful,” but “that doesn’t mean Reddit is moving off its Web 2.0 cloud servers.” So far, most of the hype for web3 is coming from investors and journalists, so Abbott’s perspective as a developer makes this a useful read. Most of web3’s early use cases don’t interest me. Then again, I’m not a developer, so I didn’t truly appreciate the value of mobile gaming, GPS and cloud storage until they’d achieved product-market fit and were integrated into my smartphone. Today, I wouldn’t consider buying a device that couldn’t help me find a restaurant or hotel. When it emerges, I suspect web3’s killer app will be similarly utilitarian. Thanks for reading, Walter ThompsonEditorial Manager, ZebethMedia+@yourprotagonist 3 ways to hire well for your startup Image Credits: AndreyPopov (opens in a new window) / Getty Images For early-stage startups “this is arguably one of the worst times to be looking for talent,” says Champ Suthipongchai, founder and GP of Creative Ventures. Opportunistic hiring managers might assume that widespread layoffs have shifted the balance in their favor, but “those were generally not employees executing core businesses.” Usually, startup recruiting resembles scenes from heist movies where the characters are putting a crew together: it’s an expedited process designed to fill knowledge or experience gaps, not necessarily find the best fit. “Whenever possible, it is far better to slowly integrate a great candidate in as an adviser or part-time contractor and let things play out,” writes Suthipongchai. “Just as a customer pilots the product, companies should pilot their most important hires whenever possible.” 8 questions to answer before your startup faces technical due diligence Image Credits: kutaytanir (opens in a new window) / Getty Images Outsiders study multiple facets of a startup to determine its value and quality, and codebase health is one of them. A pitch deck is just part of the story, writes Matt Van Itallie, founder and CEO of codebase analytics company Sema. After technical due diligence begins, no amount of storytelling can cover the secrets buried in GitHub and Jira. To help companies prepare for TDD, Van Itallie has written a primer with eight questions founding teams must be able to answer confidently. Tomorrow, we’ll run his detailed TDD checklist. To better thwart ransomware attacks, startups must get cybersecurity basics right Image Credits: Bryce Durbin / ZebethMedia Creating systems that are resilient against ransomware isn’t top of mind for early-stage startups, but many companies don’t even follow basic best practices, much to their detriment. “Enable multifactor authentication (MFA) on everything you have,” said Katie Moussouris, founder of Luta Security. “Enable it on every account that you have.” Last week at ZebethMedia Disrupt, Moussouris and Brett Callow, threat analyst at Emsisoft, spoke about the need to invest early in locking down their systems, starting with MFA. “It’s a matter of stacking security layer upon security layer,” said Callow. “MFA in conjunction with staff training — in conjunction with other things — all serve to reduce risk.” Black startup founders raised just $187 million in the third quarter Image Credits: Getty Images The downturn appears to be disproportionately affecting Black founders’ ability to raise capital. “When the venture capital industry catches a cold, underrepresented founders catch pneumonia,” said Tiana Tukes, an investor with Colorful Capital. In Q3 2022, Crunchbase reports that Black founders raised just $187 million, “a staggering decline from the nearly $1.1 billion they received in Q3 2021 and a sizable drop from the $594 million the cohort raised in Q2,” writes Dominic-Madori Davis. Investors are sitting on mountains of cash: Where will it be deployed? Image Credits: H-Gall (opens in a new window) / Getty Images No matter what’s happening in the public markets, bees make honey, and venture capitalists raise money: it’s just what they do. But since the “extreme valuation recalibration” in the public markets, VCs are amassing more and more dry powder, write Jeremy Abelson and Jacob Sonnenberg of Irving Investors. More frustrating news for founders: investor fundraising “is on pace to finish the year at $172 billion,” but capital deployment is way down. “Dollars are flowing and will continue to flow, but it will be more capital to fewer companies,” they write. Now that “traditional SaaS has become too expensive and secondarily saturated,” sectors like web3, life sciences and agtech will attract more investors, they predict.

PLG and enterprise sales, SaaS pricing strategy, OPT options • ZebethMedia

By zebethcontrolPosted on October 21, 2022Posted in cloud infrastructure, EC roundup, immigration law, Product-led growth strategy, Startups, TechCrunch Disrupt 2022, VentureNo Comments

After staging our first ZebethMedia Disrupt in San Francisco in three years, Slack is much quieter than usual this morning. My colleagues are flying home to cities as far flung as Taipei, Paris and London; I just took a streetcar home, which should keep my expense report simple. Moscone Center did not look like we’re experiencing a downturn in tech: the Expo Hall and demo booths were buzzing, and attendees were networking with enthusiasm in the hallways (are business cards making a comeback?). Full ZebethMedia+ articles are only available to membersUse discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription Next week, I’ll share a recap of the panel I moderated, “Taking the BS out of your TAM.” In a conversation with Kara Nortman (Upfront Ventures), Aydin Senkut (Felicis Ventures) and Deena Shakir (Lux Capital), we explored the many mistakes first-time founders make when calculating the size of their market, and pinned down the information investors are actually looking for. Everyone had actionable insights to share, and more than one attendee stopped me in the hallways afterwards to let me know how much they appreciated our frank discussion. If you don’t want to wait for my recap, you can watch a video of the panel right now. Thanks again to everyone who participated! Walter ThompsonEditorial Manager, ZebethMedia+@yourprotagonist 2023 VC predictions: Finding an exit from the ‘messy middle’ Eric Tarczynski, managing partner and founder of Contrary Capital, says we are entering a “messy middle” era for venture capital: “Companies can no longer raise $5 million to $10 million seed rounds with nothing but a deck and the assumption that revenue multiples will skyrocket beyond historical norms,” he writes in a TC+ guest post. Looking ahead to 2023, Tarczynski foresees an environment where “the VC landscape has started to bifurcate,” as “slow M&A activity and no IPOs” and “good companies in ‘safe’ industries” temper investor expectations. Read this before you reprice your SaaS product because of the downturn Image Credits: Richard Drury (opens in a new window) / Getty Images Many startups are lowering their prices in an attempt to retain customers and reduce churn during the downturn. “But is that actually helpful advice for SaaS founders?” asks Torben Friehe, CEO and co-founder of Wingback. “As far as I can see, it isn’t for most.” Instead of being reactive, Friehe says SaaS startups should instead revisit their ideal customer profile and revise their messaging. “This adverse economic climate may actually be a time when you have more leverage and can demand higher prices for your product.” Dear Sophie: How can I launch a startup while on OPT? Image Credits: Bryce Durbin/ZebethMedia Dear Sophie, I’m an international student in the U.S. in F-1 status. I will graduate with a bachelor’s degree in computer science this May and plan to apply for OPT. I want to launch a startup. Can I do that with OPT? What options would I have after OPT to continue growing my company? — Forward-Looking Founder The Great Migration and the next 10-year cycle in cloud Image Credits: Tim Robberts (opens in a new window) / Getty Images Now that the public cloud market has undergone a correction after years of growth, will seasoned workers look for greener pastures at smaller companies? According to Andy Stinnes, general partner at Cloud Apps Capital Partners, we’re entering a decade-long cycle that will spark a Great Migration of talent. “The answer is clear once you think about it,” he says. “Companies are extending cash runways, and cloud leaders are feeling that pain as they lay off parts of their teams and face even more work and pressure.” How to combine PLG and enterprise sales to improve the funnel and drive bottom-line growth Image Credits: Richard Drury (opens in a new window) / Getty Images Products and services that sell themselves sound great, but product-led growth (PLG) startups still launch marketing campaigns and hire sales teams. Combining PLG with traditional sales-led growth efforts can raise retention and acquisition to the next level, says Kate Ahlering, chief revenue officer at Calendly. In this TC+ guest post, Ahlering lays out multiple strategies that will help teams implement a “hybrid GTM strategy,” which includes suggestions for leveraging PLG data and optimizing success metrics.

Layoffs and H1-B visas, SaaS growth levers, blockchain startup tips • ZebethMedia

By zebethcontrolPosted on October 14, 2022Posted in blockchain, EC roundup, economic downturn, immigration law, SaaS, Startups, TechCrunch Disrupt 2022, VentureNo Comments

For cash-strapped SaaS startups trying to reach scale, the math doesn’t look great. A slump in the public markets has dragged the entire sector down, but customer acquisition isn’t getting any cheaper. In the meantime, runways are shrinking like a wool sweater in an electric dryer, and teams that hope to fundraise better have some good news to show potential investors. So, what’s the plan? “The key is to focus on scaling sustainably by tapping into more overlooked and underrated sources of revenue,” says Paddle CEO Christian Owens. Full ZebethMedia+ articles are only available to membersUse discount code TCPLUSROUNDUP to save 20% off a one- or two-year subscription In his TC+ guest post, Owens shares several tactics “SaaS leaders can use to supercharge their expansion revenue,” such as adding upsell tiers and charging customers for priority support. Just for a moment, forget about onboarding new customers. Seed-stage startups that demonstrate strong gains in expansion revenue, i.e., money “generated after the customer’s initial purchase,” will always get a second look from investors. And boosting expansion revenue during a downturn? Well, that’s even more impressive. I won’t be sending a TC+ newsletter on Tuesday, October 18, but will return a week from today with more resources for founders and early recaps from ZebethMedia Disrupt. Thanks very much for reading, Walter ThompsonEditorial Manager, ZebethMedia+@yourprotagonist Dear Sophie: How can I protect my H-1B and green card if I am laid off? Image Credits: Bryce Durbin/ZebethMedia Dear Sophie, I am considering leaving my current, steady job for a job with a big name in tech. I’m excited, but nervous. I’ve been hearing that you can lose your H-1B status if you are laid off. Is there any way I can protect my immigration status while making a bold job move? — Leap of Faith Dear Sophie, My early stage startup hasn’t been able to hire as quickly as I would like due to fierce competition. Now that we’re seeing some movement in the job market, we think we can probably finally compete for some top engineering talent in our budget. How can I hire people who were recently laid off on H-1B? — Strategic Sponsor DIY: 5 ways disruptive component startups can win over OEMs Image Credits: Alan Rubio (opens in a new window) / Getty Images Hardware startup founders have a uniquely hard time. Only a small fraction of tech investors will even take meetings with them, and building product pipelines is often an irregular, chaotic process. Instead of relying on sales and marketing teams to build a customer base for his hardware components startup, Ori Mor’s company started building devices that used his company’s tech. “There’s no point rushing when building a hardware startup,” says Mor. “Instead, start by making just a single prototype that you can use to show OEMs.” ‘Me too’ investing is eating returns Image Credits: Catherine Falls Commercial (opens in a new window) / Getty Images Considering the number of investors who are all-in on e-commerce, fintech, cybersecurity, cloud infrastructure, crypto and B2B SaaS, a room full of VCs might look like a crowd of Spider-Man clones pointing at each other. “Marc Andreessen once said that ‘software is eating the world,’” writes Alan Feld, founder and managing partner of Vintage Investment Partners. “Unfortunately, ‘me-too’ investing is eating returns,” he says, suggesting that investors get out of their rut and explore “four relatively underfunded areas that could produce huge winners over the next 10 years.” How to go from popular to profitable during a downturn Image Credits: Patrik Giardino (opens in a new window) / Getty Images Product-led growth startups are like a car with a manual transmission that needs a push to get going: one driver just can’t do it all on their own. According to Nick Mills, whose sales experience includes stints at Stripe, Facebook and CircleCI, “all companies eventually face a similar challenge: To keep growing, sales teams must be hired and a pipeline must be built.” After explaining how to calculate your serviceable addressable market, AKA “the piece of that pie you can win right now,” Mills shows how to define product-qualified leads that will get sales engines firing on all cylinders. “Telling investors about your viral user growth is no longer enough,” says Mills. “They want to know how it translates to revenue, resilience and runway.” ZebethMedia Disrupt 2022: Taking the BS out of your TAM Every founder must understand the sector in which they intend to compete, but calculating Total Addressable Market (TAM) is a daunting process, especially for first-timers. In reality, TAM just is a planning tool that gives potential investors a better understanding of a company’s upside potential. Next Wednesday, at ZebethMedia Disrupt in San Francisco, I’m moderating a discussion with three investors to find out how they approach TAM and what they’re looking for during a pitch: Kara Nortman, managing partner, Upfront Ventures Aydin Senkut, founder and managing partner, Felicis Ventures Deena Shakir, partner, Lux Capital I’ll ask them to share tactics and strategies for finding TAM, how to calculate it for new products and services, and the red flags they see most often from novice entrepreneurs. Make sure to bring warm layers if you’re visiting SF for Disrupt — if you can’t make it, please join us online. 6 tips for launching a blockchain startup Image Credits: Kinga Krzeminska (opens in a new window) It will take much more than a downturn in the public markets, record inflation and global instability to get between blockchain founders and their dreams. Unfortunately, “having a solid roadmap, real-world use cases and a war chest are only a small part of a blockchain startup’s survival strategy,” advises Wolfgang Rückerl, co-founder and CEO of Istari Vision and Entity. Although it’s true that many of the skills required to launch an early stage startup also apply to web3 companies, “the road to achieving success in the blockchain industry is paved differently,” he writes.