Zebeth Media Solutions

Enterprise

Celonis can now map multiple processes and present them in subway-style map • ZebethMedia

Celonis has made a big impact since it launched in 2011, raising $2.4 billion along the way. Its most recent investment, a $1 billion raise in August, was on a $13.2 billion post-money valuation, the kind of money you haven’t been seeing in 2022. The company has primarily made its reputation by using software for process mining, figuring out how work flows through a business and finding ways to make it more efficient. Until now, it has done pretty well by documenting one process at a time. But today at Celosphere, the company’s annual customer conference, it announced a major breakthrough in what the technology has been able to do: It introduced a new product called Process Sphere that shifts the product from a single process to more complex cross-departmental, multiple processes. Alex Rinke, CEO and co-founder at the company, says the new approach makes the whole process mining experience much more powerful. Image Credits: Celonis “We always talk about one individual process like audits, invoices or procurement, whatever the process is. We said, ‘how can we reinvent this and take it to the next level’? And that’s why we built a new processing technology, which is very revolutionary, and allows you to look at multiple processes at the same time because many times you have a lot of friction at the interface between say your sales process and your shipping process, or your shipping process and your billing process [and this allows you to see all that in a single view],” Rinke told ZebethMedia. They created a very compelling visual interface to display the various processes; it looks very much like a subway map, but instead of showing switching stations, it shows points in a process where it crosses over into a second or third process. “We call it a subway map, and each process looks like a subway line, and you look at the subway map of your business, you can zoom in and out and just look at specific lines. And it’s a really, really powerful engine, and we put a lot of work into making it clear and simple,” he said. He added, “It enables a lot of use cases, whether that’s in commerce, whether it’s in supply chain, whether it’s in financial operations, because you can understand what’s going on in an entire business at the intersection of multiple business processes.”

Beekeeper, which helps companies engage with their ‘deskless’ frontline workforce, raises $50M • ZebethMedia

Beekeeper, a platform for businesses to engage with frontline workers, has raised $50 million in a Series C round of funding. Founded out of Switzerland in 2011, Beekeeper targets the estimated 80% of the global “deskless” workforce who don’t work from a fixed office-based location, spanning hospitality, retail, manufacturing, logistics, healthcare, among other industries. Beekeeper’s platform constitutes tools to support messaging, surveys, video and voice chats, FAQ chatbots, workflow automation (e.g. for onboarding new hires), shift scheduling, documents, forms, and more. Beekeeper platform Image Credits: Beekeeper On top of that, Beekeeper also packs analytics to serve managers with metrics around engagement. Beekeeper analytics Image Credits: Beekeeper Other notable players in the space include Connecteam, which recently closed a $120 million round of funding, while the likes of WorkStep, WorkJam and Skedulo have also raised sizable sums of VC cash in recent years. Collectively, they’re all setting out to solve a similar problem, vis-à-vis how best to connect with the millions of workers not tethered to a desk, and who may only sporadically be able to check-in online. “Beekeeper helps companies reach and connect with frontline employees who do not work at a desk, speak dozens of languages, work with their hands, and usually don’t have company email accounts,” CEO Cris Grossmann told ZebethMedia. “Our software allows organizations to streamline virtually every aspect of the frontline employee experience — from automating paper-based processes to distributing shift schedules to digitizing important resources like employee handbooks.” Beekeeper has amassed some big-name customers over its 10-plus years history, including hotel giant Hilton and food corporation Cargill. And as with just about every other technology that promises to benefit either remote or “essential” frontline workers, Beekeeper has benefited from the pandemic’s impact on the global workforce in terms of spurring companies to modernize how they liaise with their workforce. “As the public became more aware of the crucial role our frontline workforce plays in every aspect of human life, they began dominating news coverage and national conversations,” Grossmann continued. “Companies quickly discovered that they couldn’t communicate instantly or convey rapid updates to their frontline teams. The standard top-down, word-of-mouth communication channels, classical or social intranets, and bulletin boards they relied on for decades failed. Many had to implement new technologies to connect and empower their frontline workers — and they needed to do it fast.” Path to retention At its core, connecting and engaging is really all about retaining — countering the so-called “great resignation” and the vast swathe of existing unfilled jobs. Reducing friction and frustrations, and ensuring that concerns are addressed are pivotal to keeping frontline workers happy. “Organizations that rely on frontline labor to make, sell, and distribute their products are being forced to address long-standing pain points around pay, working conditions, and the employee experience for their frontline teams,” Grossmann said. “Forward-thinking organizations are taking action to address frontline disconnect and high turnover in a holistic way that solves it once and for all.” Prior to now, Beekeeper had raised around $81 million in financing, and with another $50 million in the bank, the Zurich-based company said that it plans to double down on product development and build on its recent growth which it said has seen its revenue rise by 100% since the start of the pandemic. Beekeeper’s Series C round included investments from EGSB, Kreos Capital, Energize, Thayer, SwissCanto, Keen Ventures, Alpana and Verve Capital.

Salesforce confirms it has laid off hundreds of employees • ZebethMedia

Salesforce laid off hundreds of people this week as the onslaught of tech cutbacks continued unabated. The company would not share an exact number, but said it was less than a thousand, and the people involved were informed yesterday, according to a person close to the company. Protocol first reported the layoffs (although it got the number and timing wrong). While it was not on the scale of Twitter’s massive layoffs last week, it still was yet another announcement in the continuing drum beat of tech layoffs we have been hearing about from companies large and small over the last several months, as companies aim for profitability after a long period of growth uber alles. The news comes on the heels of activist investor Starboard Value taking an undetermined stake in the company last month. In our analysis of the Starboard news, we said that it appears to be looking for cost cutting, and this move would appear to be in line with that thinking. As we wrote at the time: Regardless, Starboard claims that Salesforce’s growth and profitability (“CY2022E revenue growth + adjusted operating margin” in accountant-speak), is 13% or 14% under what it should be. How might Salesforce fix that gap? By improving its operating margin, Starboard reckons. How does it do that? By cutting costs. But it’s worth noting that Salesforce itself recognized that it needed to cut back on spending, even prior to Starboard’s involvement. Salesforce CFO Amy Weaver, stated in an Investor Day presentation last month that even as the company was shooting for $50 billion in revenue by FY 2026, it was also looking to get more profitable by aiming for a 25% operating margin in the same time period. The path to that goal is of course via cost cutting. Salesforce’s official statement on the layoffs: “Our sales performance process drives accountability. Unfortunately, that can lead to some leaving the business, and we support them through their transition.” You can take from that what you will, but it sounds like if they aren’t making the revenue they want to, then they have to cut back and that’s what they did this week. Salesforce had over 73,000 employees prior to this action, so the layoff represented a fraction of the overall workforce, but that’s likely little comfort to the folks who lost their jobs this week.

Gmail will no longer allow users to revert back to its old design • ZebethMedia

Google announced today that it’s making the new Gmail interface the standard experience for users. The company first released the new interface earlier this year, but allowed users to revert back to the original view. Starting this month, users will no longer have the option to go back to the old interface. “The integrated view with Gmail, Chat, Spaces, and Meet on the left side of the window will also become standard for users who have turned on Chat,” the company said in a blog post. “Through quick settings, you can customize this new interface to include the apps most important to you, whether it’s Gmail by itself or a combination of Gmail, Chat, Spaces, and Meet.” Image Credits: Google Google notes that the ability to customize the new interface makes it easier to stay on top of what’s important and reduces the need to switch between various applications, windows or tabs. It’s worth noting that with this new change, users will no longer have the option to configure Chat on the right side of Gmail. The company’s decision to make its new user interface the standard experience isn’t surprising, but it will likely be a frustrating change for users who preferred the old design.

Startup CEOs sound off on picking cloud providers • ZebethMedia

Years ago, there was a price war between public clouds. Back in 2014, to pick one example, Amazon’s AWS cut its prices in response to Google’s recently launched competing service. Since those heady days, the cloud infrastructure market has matured and changed. Sure, AWS is still top dog, with Microsoft and Google working to both snag share from the leader (and one another). But the era of seemingly endless price cuts has been overtaken by a different market narrative: While building on public cloud services is inexpensive to start, it can become far less so over time. That Dropbox made the choice to build out its own infra remains an interesting, if isolated, data point. (ZebethMedia’s coverage from the event back in 2017 is worth your time.) We wanted to get a better vibe for what founders and CEOs are thinking about their public cloud choices, and the strengths and weaknesses thereof. So we got a hold of a few companies that we’re tracking, collecting input from BuildBuddy (early-stage, YC backed, delivering a managed service), Monte Carlo (mid-stage, high-growth, data-focused), and Egnyte (late-stage, profitable, a near-IPO company with a cloud storage and productivity focus) to get a broad view. We surveyed the three founders and included their full replies below. But first, a few observations on their answers. Don’t build alone The number of companies that have built on a public cloud and later went solo is slim. Despite Dropbox managing the transition, and later finding gross-margin leverage in the effort, most companies that build on public clouds stay there. And that appears set to remain the case. The two younger companies we surveyed mentioned the required scale to make such a transition economical. Egnyte’s CEO, the leader of a company that has a history of cloud storage — meaning that surely it has the required scale, right? — mentioned some more modest cases where it may use its own hardware instead of public cloud services. But if Egnyte is still content to use public cloud infra, well, we can presume that nearly every startup is going to stay put as well. Mostly (cloud) monogamous Both BuildyBuddy (GCP) and Monte Carlo (AWS) are single-cloud companies. Egnyte has some workloads on clouds that are not its main, but noted that it is somewhat concentrated. As before, we’re seeing similar answers from each company, size to the side. This is why AWS et al. work with startup accelerators; if you get a company aboard your public cloud when it’s young, you have (nearly) a customer for life.

Movio wants to make your marketing videos with generative AI • ZebethMedia

Generative AI is suddenly everywhere. Over the past year, you’ve probably seen people showcasing impressive AI-generated artworks, thanks to progress in text-to-image algorithms introduced by groups like OpenAI and Stability AI. A proliferation of startups is now trying to devise applications for this new class of language model, where the machine is capable of creating new text, images, and videos based on simple human input. One of them is Movio, a two-year-old startup leveraging generative AI along with other machine learning frameworks like GAN to make videos featuring talking human avatars. The platform is going after marketers with a Canva-style drag-and-drop interface. Users will first pick from a range of templates, be it a theme for a shopping site or a trip to Japan. Then they can add a hyperrealistic avatar to be the video’s “spokesperson”, with speech generated by text input. The outfit, face, and voice of the AI-made human can be swapped with a click. Movio’s user base is currently in the lower hundreds of thousands, with paying customers nearing 1,000. It has so far raised around $9 million in funding from investors including IDG, Sequoia Capital China, and most recently, Baidu Ventures. Xu met his co-founder and CFO Liang Wang, a veteran of ByteDance and the music social network Smule, when the two were studying at Carnegie Mellon University. Last year, we covered how Movio, which was then called Surreal, landed a brilliant use case for deepfake. At the time, the company was based in Shenzhen, the hardware haven also known for its vibrant export-led e-commerce industry — most of Amazon’s sellers are from the metropolis. Merchants were using Movio to create promo videos narrated by synthesized humans, doing away with the need to hire real models. Movio recently moved to Los Angeles, where its co-founder and CEO Josh Xu previously worked for six years as a Snap engineer. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job. “We are doing what Jasper and Copy.ai do but for video production,” Xu said to ZebethMedia, referring to two of the top AI content helpers of today. “Videos are powerful — just image if marketers can send emails with talking human avatars instead of plain text.” Movio can only synthesize talking heads for now, but it’s working toward a future where its algorithms can generate whole-body movement, which will allow the company to get closer to its goal of being an “all-in-one AI video production platform.” The startup charges users by the length of videos, which is correlated with the script they submit, as well as a premium fee from those who use customized faces, a feature that is particularly popular for “corporate training,” according to Xu. Movio has also opened its API to third-party websites, some of which are using its engine to create pop-up customer support avatars. “AI-generated video is just a small segment within the AIGC [AI generated content] industry. We’ve seen how much text-to-image can do, and I expect text-to-video to bring about even greater disruption when it’s ready,” said Xu.

Zoom’s adding email and calendar as it pushes harder to expand the platform • ZebethMedia

At the height of the pandemic Zoom was the go-to application for meetings with people stuck at home in lock down. During FY 2021, the company was growing at an unsustainable triple-digit rate, peaking at a mind-blowing 369% growth in Q3 2021. By Q2 2023, its most recent quarter, it was down to single digit 8% growth (but with $5.5 billion in cash on hand). That’s quite a swing, and the company recognizes that it can’t rely completely on online meeting software. That’s why it has been looking to branch out beyond the core meeting service over the last couple of years by moving into areas like contact center, sales intelligence and phone, while expanding the meeting platform into areas like white boarding To push that idea even further, the company announced the beta of email and calendar software at its Zoomtopia customer conference today. Company founder and CEO Eric Yuan recognizes that there are people who spend a lot of their time on Zoom and he wants to provide all the tools to do that without task switching. “We are going to announce the beta of a Zoom email and calendar clients. Essentially, any user can download a new client to use our email and calendar,” Yuan told ZebethMedia. But on the back end, they can simply connect to a GMail or Microsoft Outlook account or server if they wish. “On the server side it could still be a Google or Microsoft integration for existing Google and Microsoft customers,” he explained. He expects that many customers who embrace the Zoom email and calendar apps, who are long time Google and Microsoft email and calendar customers will choose to use the clients with the back-end integration, but small business owners, who might not have formal IT teams may choose to let Zoom manage both the client and server side. That’s why the company is also announcing a hosted email and calendar. Among the features it will have is the ability to create a unique customer domain and end-to-end encryption. Zoom Mail interface Image Credits: Zoom He pointed out that the Zoom hosted service is not like consumer email like Gmail. It will be more like a private platform with a small group of people sharing email. That should help cut down significantly on junk and unwanted emails because only a limited number of people will have access to the platform. Whether the company can prevent junk completely remains to be seen, but the goal is to have an email and calendar application tightly integrated with the Zoom platform with limited access to outside parties. For people connecting to GMail or Microsoft Outlook, the service will be free for both paid and free tier Zoom customers. For those who want Zoom to run everything, it will be available as part of the Zoom One Pro or higher subscription plans, but at no additional cost. Other announcements While the email and calendar stand out, they aren’t the only announcements the company is making this week. The company is also announcing Zoom Spots, which is a watercooler kind of experience where people can drop in for a few minutes, have a spontaneous conversation and leave. It’s not unlike Slack Huddles, which Slack introduced last year for a similar kind of quick chat. “We are introducing a new service called Zoom Spots, which is essentially a persistent video where you can look around, see who’s there and you can join these conversations and you don’t have to schedule meetings. And it’s a pretty interesting concept to support hybrid work,” he said. The company is also introducing a couple of other tools outside the pure meeting sphere including a customer service chat bot for its contact center service, which is probably related to its acquisition of Solvvy in May. It is also introducing a new sales intelligence tool, which acts a virtual coach for sales teams, simulating various sales situations. The latter is part of the Zoom IQ for Sales toolkit announced earlier this year. The company is clearly working hard to move beyond its online meeting roots, and to find ways to keep people on the platform as it expands further into adjacent areas of the core meeting business.

Laika laps up $50M for its automated security compliance platform • ZebethMedia

Compliance with privacy and security frameworks like SOC 2, HIPAA and GDPR has become a central component not just of how organizations build trust with their users, but of how organizations work together these days: fail to meet the requirements of these frameworks, and you might lose your business relationship. Today, Laika — one of the bigger startups providing tools to help meet those compliance demands — is announcing $50 million in funding, underscoring the growth in this space. Laika will be using the equity, a Series C, to continue expanding the functionality of its platform and its wider business funnel. Laika today has some 500 customers, with that number growing four-fold in the last 12 months; and it provides integrations for some 100 different software packages to measure how client compliance stacks up across them, with tools including integrated audits, penetration testing and security questionnaires (which are using in RFPs and due diligence ahead of securing contracts). In an interview, Austin Ogilvie, Laika’s co-founder and co-CEO, said the plan will be to expand in both customer numbers and the number of sources Laika can tap to measure data protection and other compliance metrics across an organization’s wider digital footprint. Fin Capital is leading this round, with new backers Centana Growth Partners and previous investors J.P. Morgan Growth Equity Partners, Canapi, and ThirdPrime all also participating, among others not being named. Other notable past investors have included some very big names in the world of fintech, including PayPal, and fintech specialist VCs NYCA and Dash Fund — a fuller list that points to Laika’s traction in financial services in particular. The finance sector has for years at this point been a significant user of compliance software for regulatory and business reasons. But, as Ogilvie pointed out to me, we are long past the point of financial companies being the primary users of compliance tools: that is one reason why growth is motoring along for companies like Laika right now, and why Laika specifically is able to raise a decent round at a time when funding is much harder to come by for startups. On top of this, combined with Laika’s other co-founders Sam Li and Eva Pittas (respectively the co-CEO and COO, with all three pictured above), the three have collective exposure and experience across insurance, data science and risk protection that speaks to the bigger opportunity that the company is tackling. Including this latest Series C, Laika has now raised $98 million in total. While it’s not disclosing valuation, Ogilvie confirmed it was a “healthy step up” from its Series B, which PitchBook notes was $235 million post-money when that closed in 2021. (In other words it’s now more than $335 million.) For a little more context, two of Laika’s close competitors in the world of monitoring data protection compliance, Vanta and Drata, each raised rounds this year that valued them at or just above $1 billion. (See here and here.) Laika’s growing coffers come at a timely moment, and that’s not just because its competitors are also raising. First, the number of compliance frameworks being formed globally is growing; and second, the bigger an organization or its operations, the more complicated the task of ensuring compliance becomes. “Compliance has been a top for at least the last 10 years, but it’s really dialed up in the last three, where there has been just an explosion of these, some regulatory but others like PCI just a non-option when it comes to compliance,” Ogilvie said. “If you sell or work with any brand of consequence, they will do due diligence that includes security assessments, and you also have to demonstrate that you are continuously operating according to those principles.” The biggest customers might have as many as 5,000 vendors that need to be assessed and regularly audited, a task in itself that necessitates automation and a platform approach. But smaller organizations need software, too, often for a slightly different set of reasons, he said. “Some come to us having never needed to look at this. Using Laika will be the first time seeing security assessment document,” Ogilvie said. Others might be using Laika in place of having adequate staff or infosec teams in-house to monitor and maintain these data relationships. Covid, he added, increased the need for these tools, with more working remotely and in the cloud typically needing more apps and more generally a different kind of security and data protection environment. There are a number of compliance tools in the market today — no surprise considering the ever-persistent cybersecurity threats and a growing awareness among regulators and the general public of data protection. Even before Covid really became a vector, the industry was already worth some $32 billion annually. That number is projected to reach nearly $75 billion by 2028. Investors say that Laika — named after the Russian dog, the first non-human sent into space, and a “gentle nod towards pioneering and exploration,” said Ogilvie — stands out by being one of the easier tools to adopt and regularly use. “Laika has filled a unique gap in the rapidly-growing compliance automation and audit management space, by providing the only comprehensive, centralized compliance platform,” said Christian Ostberg, a partner at Fin Capital, in a statement. “By combining automation of InfoSec workflows with the integrated, tech-enabled audits, Laika has set themselves as the clear market leader shaping this fast-growing category.”

Security automation startup Veriti launches out of stealth with $18.5M • ZebethMedia

Veriti, a platform for unifying cybersecurity infrastructure, today emerged from stealth with $18.5 million in funding, a combination of $12 million from Insight Partners and a $6.5 million round led by NFX and Amiti. According to CEO Adi Ikan, the newly announced capital is being put toward scaling Veriti’s business operations and developing its product suite. Veriti’s launch comes as VCs continue to show enthusiasm for cybersecurity startups despite the generally unfavorable funding climate. According to PitchBook data, venture capital investments in the security sector this year eclipsed $13.66 billion — up from $11.47 billion in 2020. And the global cybersecurity market is projected to be worth over $500 billion by 2030. Founded in 2021 by Ikan and Oren Koren — both ex-Check Point executives — Veriti integrates with a company’s existing security stack to evaluate risk posture by analyzing security configurations, logs, sensor telemetries and threat intelligence feeds. The platform taps AI to identify which events might be impacting business uptime and present the root cause, as well as which security policy improvements need to be taken to remediate the impacts. “Enterprise security posture is usually sub-optimal. This is due to many reasons, including tool sprawl, increased complexity, massive amounts of data and limited resources,” Koren told ZebethMedia in an email interview. “This is what inspired us to build Veriti’s platform — to address these complexities and help IT and security stay on top of this challenge.” Koren makes the case that Veriti can augment security teams’ efforts in spotting security gaps, ultimately reducing the time spent on monitoring and maintenance tasks. The growing number of security solutions in organizations can introduce complexity because each solution has its own functions and tools to learn, he argues, while the volume of alerts issued by the solutions end up creating murky visibility into the actual security posture. Koren isn’t exactly an unbiased source. But he’s not the only one who’s observed these troubling trends in enterprise security. One recent survey of over 800 IT professionals found that almost 60% were receiving over 500 cloud security alerts per day, and that the alert fatigue created by the volume caused 55% to miss critical alerts on either a daily or weekly basis. “While affording more expansive security capabilities, the proliferation of security solutions creates room for misconfigurations that can result in inadvertent security gaps and adversely impact the business by blocking legitimate applications and users,” Ikan said via email. “IT and security leadership today have a poor idea of the true utilization of security investments and of the effective security posture of their organizations.” Veriti’s challenge will be demonstrating that its approach is superior to the other security posture-analyzing platforms on the market. Rival vendor Secureframe provides a service that integrates with cloud providers and apps to understand its customers’ security postures. Hunters, another competitor, aims to automate the threat-hunting process by taking in data from networking and security tools to detect stealth attacks. It’s very early days for Veriti — Koren wouldn’t reveal the size of the company’s customer base or current revenue. But he’s betting that Veriti’s tech expertise will help it stand out from the pack. “By leveraging modern techniques like machine learning, focusing on automation, we aim to provide a way for modern teams to maximize security posture while minimizing issues that impact business uptime,” he said. As the idiom goes: time will tell.

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