product-led growth

MadKudu lands $18M led by Felicis for its lead scoring platform • ZebethMedia

It’s hard to get ahead when you’re just trying to stay afloat. But startups weathering the downturn with fewer employees and a smaller budget are finding ways to survive and move forward by relying on a 15-year-old twist on software adoption called “bottoms-up” SaaS. The idea, dating back to the enterprise social network Yammer, is […]

As product-led growth expands, Loops digs into the data to track key metrics • ZebethMedia

Companies are increasingly looking at product led growth, where the product helps drive market expansion. If you’re giving the people what they want, they will spend more money, or so the theory goes, but how do you actually measure progress? That’s where an early stage startup called Loops comes in. It announced a $14 million […]

Why not both? • ZebethMedia

Welcome to The ZebethMedia Exchange, a weekly startups-and-markets newsletter. It’s inspired by the daily ZebethMedia+ column where it gets its name. Want it in your inbox every Saturday? Sign up here. The recent OpenView-Chargebee 2022 report had SaaS benchmarks as its focus, but also touched in passing on a topic I’ve been curious about: reverse […]

Where cloud management is going next • ZebethMedia

“There’s a big wave of innovation in managing cloud costs,” Team8 co-founder and managing partner Liran Grinberg told ZebethMedia as part of our latest cloud investor survey. Having noticed tailwinds for the wave of B2B startups that offer cloud cost-optimization solutions, and cloud management more broadly, we were curious to know where VCs thought the […]

How to combine PLG and enterprise sales to improve your funnel • ZebethMedia

Kate Ahlering Contributor Kate Ahlering is the chief revenue officer at Calendly, where she leads sales, sales enablement, revenue operations and partnerships functions. Between the changing tides of the economy and digital buying preferences, SaaS companies are under tremendous pressure. Many of these companies understand that 80% of their interactions with buyers occur on digital […]

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