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WhatsApp’s new discussion groups offer end-to-end encryption and support up to 1,024 users • ZebethMedia

To get a roundup of ZebethMedia’s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT, subscribe here. Oh heeeey! How are you doing today? We’ve had a pretty busy day on the site today, with a veritable cornucopia of news spilling all over the internet. We’ve selected some of the most interesting slices for you below. Enjoy (as far as you can enjoy another day of news about cutbacks and whispered advice to try and panic as little as possible). — Christine and Haje The ZebethMedia Top 3 WhatsUp over at WhatsApp: The messaging giant has been preparing us for this moment since August, and it is finally here: Communities! The new discussion group enables more people to be included and features voice and video calls for up to 32 people, as well as emojis galore, polls and large file sharing, Sarah reports. Might want to switch to polka dots: Stripe cuts 14% of its workforce, and Paul writes that its CEO points to “overhiring for the world we’re in” as having caused the reduction. Unfortunately, it is a layoffs kind of day, so head down to Big Tech Inc. if you can stomach reading more. Where in the world is Ajit Mohan?: Well, the former head of Meta India is now over there at Snap and will serve as the president of the company’s APAC business, Manish and Jagmeet write. Startups and VC “Most designers don’t have real-life manufacturing experience and they are drawing things that aren’t useable by the factory,” Xianfeng Wang, founder and CEO of Pacdora, tells ZebethMedia. To bridge the gap between designers and manufacturers. Wang’s team developed Pacdora, which is like Canva plus Figma for packaging, Rita reports. The platform offers thousands of packaging templates for all kinds of products, from shipping boxes and coffee bags to lotion bottles and yogurt pouches. “I was always looking for that piece of software that could help us do this internally,” Juan Meisel told Christine. He is building a logistics solution with his new startup, Grip.  “I started advising some companies on the side. They got their ButcherBox in the mail and were trying to ship anything from frozen milk to chocolate, flowers and pharmaceuticals.” Okay, fine, have another handful of startup news stories: Proptech in Review: 3 investors explain how finance-focused proptech startups can survive the downturn Image Credits: Kuzma (opens in a new window) / Getty Images How are finance-oriented property tech investors reacting to the ongoing downturn in public markets? Senior reporter Mary Ann Azevedo interviewed three VCs to learn more about how they’re counseling the companies in their portfolios, which types of startups are best positioned to weather the downturn, and how they’re managing risk: Pete Flint, general partner, NFX Zach Aarons, co-founder and general partner, MetaProp Nima Wedlake, principal, Thomvest Ventures Three more from the TC+ team: ZebethMedia+ is our membership program that helps founders and startup teams get ahead of the pack. You can sign up here. Use code “DC” for a 15% discount on an annual subscription! Big Tech Inc. Step right up, folks! We know you don’t like carrying around a paper grocery list — heck, we know scrolling on that small phone screen is a nuisance, too. Well, Amazon and Mojo Vision have a treat for you, or rather, your eyeballs. Today, they introduced a proof of concept feature that Brian says is “the first major third-party consumer application on a smart contact lens.” That’s right, an Alexa Shopping List integration for a contact lens that has a computing interface. Layoffs, layoffs as far as the eye can see today. While we already shared the Stripe news with you, and as you’ve likely been hearing for the past week, Elon Musk is also doing some workforce reduction at Twitter. Natasha L reports that he now plans to slash Twitter’s headcount by half. Meanwhile, Kirsten writes that Lyft is laying off 13% of its workforce in an effort to cut operating expenses. And we have five more for you:

Wii? More like Woof, as video games for dogs become a thing • ZebethMedia

File this in the “did not see that coming” category; JoiPaw, an U.K.-based startup, is building a series of video games for dogs, with the ultimate goal of helping do further research into dementia among our four-legged furry friends. Check out the video below and go “awww,” if you like, but the company’s founder is eager to highlight that this goes beyond entertainment. “We want to help the dogs live healthier lives through enrichment and also want to show the world how intelligent dogs are,” shares Dersim Avdar, founder at JoiPaw, in an email to ZebethMedia. “We humans tend to empathize and take better care of others when we realize they’re closer to us than we think.” I mean, with a pitch like that and a video like this, it would be im-paw-sible to say no.

I reviewed 1,000+ pitch decks. These are the most common mistakes • ZebethMedia

Over the last six months, I’ve written up 25 Pitch Deck Teardowns — the popular series of articles where I review a pitch deck in detail, celebrating the wins and gently (and sometimes not-so-gently) suggesting improvements. We’ve seen 74-slide decks (yes, really), decks that are riddled with spelling mistakes and bogged down by hideous design (but still work incredibly well), and decks where the founders don’t fully seem to understand what market they are in. For every deck I reviewed for my ZebethMedia series, I saw dozens of other decks as well. Don’t tell my bosses, but I have a side hustle as a pitch coach, and through that, I see a lot of decks. I also am friends with a bunch of lovely VCs and accelerators who often forward decks for me to take a look at. I have a folder with hundreds and hundreds of pitch decks, ranging from $10,000 angel rounds to multibillion-dollar deals in progress. People on occasion send me screenshots of slides, too (I like to think of those as “unsolicited deck pics.” Ahem.) In any case, I have long since lost count, but I’ve probably seen a few thousand pitch decks over the past few years. Suffice it to say: I have opinions about ’em. In this post, I want to break down the top 11 (yes, it had to be 11) most common mistakes I see in pitch decks, along with a bunch of examples of how these mistakes show up. Oh, and if you want to submit your own deck for a potential pitch deck teardown, you’re in luck: Instructions are here. Let’s gooooo. Not knowing your audience A pitch is a story, and stories have audiences. You wouldn’t put a child in front of Arnold Schwarzenegger hacking and slashing his way through various parts of the Predator. Similarly, the story you use to sell to your customers is not the same story that you need to get across to your would-be investor audience. You need to understand how VC works; that’s non-negotiable. If you don’t, it means that you have no way of knowing how to tell your story, and you don’t truly understand what they are buying. Get that resolved for yourself! Examples of decks that get this right: Examples of decks that get this wrong: Not fully understanding your market sizing It’s painful to read a pitch deck and realize that the founders have no idea how to size their own market. At the earliest stage, your company needs to prove exactly two things: Can you build a venture-scale business in this market? Is this the right team to build that business? The way you answer the first question is by having sensible things to say about the market you operate in, and how you see the size and trajectory of that market. If you fail to do that, guess what — you’re proving that you’re not a good founder, and you’re probably not the right team to build the business. Yes, calculating the TAM, SAM and SOM for your market can be really hard, and sometimes it involves assumptions and guesswork, but that’s OK — you’re not getting graded on how accurate your numbers are but on how you view and think about the market you are in. If the numbers are “wrong,” but you can defend why you thought about them this way, it tells your potential investors a lot about your quality as a founder. Examples of decks that get this right: Examples of decks that get this wrong:

Tips for e-commerce startups that want to win market share this holiday season • ZebethMedia

Guru Hariharan Contributor Guru Hariharan is CEO and founder of CommerceIQ, an e-commerce management company. For consumers, the holiday season means indulging in gifts, family traditions and festive celebrations. But for retail businesses, it’s the most critical time of the year. We’re seeing a gathering storm of economic conditions — inflation, inventory and supply chain issues, and an elongated holiday season — that has companies scrambling to determine the right e-commerce strategy for the holiday season. Retail e-commerce channels such as Amazon, Walmart and Instacart, where a majority of all e-commerce happens, will be the real holiday battlefront. The key to succeed this year will be flexibility, responsiveness and endurance: Companies will have to be ready to respond to the market and the consumer throughout the season. Following two years when e-commerce enjoyed pandemic tailwinds, consumers are now living with inflation and an unofficial recession, and we can expect more selective and price-conscious shopping behavior. While prices across major retail e-commerce marketplaces like Amazon, Walmart and Target have mostly kept pace with inflation, consumers are feeling the squeeze on their everyday essential purchases. According to CommerceIQ data based on thousands of products across 450+ online retailers, grocery and home and kitchen prices have risen about 20% on average over last year, far outpacing inflation. The average shopper has to focus more of their budget on essentials, leaving them less to spend on gifts and other discretionary purchases. Place as many inventory orders as possible early so that you have inventory before the holiday season begins. However, unemployment has remained low so far, and consumer spending has been resilient, which we can see in the continued strength of online shopping. For instance, in Q2 2022, e-commerce growth has already rebounded to 9% at Target, 12% at Walmart and 10% at Amazon in North America. On top of this shift in value, the holiday shopping season is kicking off earlier this year, spurred by the second Amazon Prime Day in October. Other retailers will follow suit in an attempt to capture the spending of price-conscious consumers as they plan ahead for the holidays. What does this mean for brands? The focus must be on endurance and companies will need to be ready to shift their strategy for discounting, inventory planning and ad and marketing spend as the environment changes, all while fending off potential consumer fatigue. Increase discounts while balancing profitability Discounting has taken a back seat over the past couple of years, largely thanks to consumers’ lockdown savings and stimulus checks, but that is set to change this year. Promotions and discounts have been on the rise throughout 2022, and Amazon Prime Day was a great indicator of what could come in the holiday season. According to CommerceIQ data, during Prime Day 2022, discount levels for items on sale rose 10% to 12% compared to Prime Day 2021. The trend will likely continue at other major retailers as we head into the holidays. While companies and retailers will look to increase promotions and discounts throughout the season, the majority of promotions will still occur during specific sales like Black Friday and Cyber Monday rather than broadly across the season as consumers hold out for the best deals. There is an opportunity to further eventize promotional events like Cyber Week to capture greater volume, but getting discount levels wrong could lead to big hits to profitability. Companies that go into the season with excess inventory could face a perfect storm that eats into the bottom line. Prices continue to rise leading into 2022 holidays, but discounts have yet to pick up. Image Credits: CommerceIQ Here are some principles companies should keep in mind when planning e-commerce promotional strategies for the holiday season:

Investor’s advice during a downturn: Don’t panic • ZebethMedia

How to compete without losing your mind — and your runway Competing in an increasingly crowded space can be nerve-wracking. Competing in an increasingly crowded space amid a challenging fundraising environment is even more nerve-wracking. We all know that cash is not nearly as readily available in 2022 as it was in 2021. This puts startups in the position of having to compete without losing their minds — or runway. At ZebethMedia Disrupt 2022, I interviewed Ramp CEO Eric Glyman, Airbase CEO Thejo Kote and Anthemis partner Ruth Foxe Blader on the topic. Glyman and Kote shared how they’re working to preserve capital, while Blader offered up some of the advice she’s giving to her portfolio companies. And she didn’t hold back. For the unacquainted, Glyman and Kote both run startups in the spend management space. As friendly competitors, they acknowledged that while the category is not a winner-takes-all one, it’s still important to differentiate and continuously innovate. Said Glyman: “One of the things that we’ve done in our business has been to look at the cost of acquisition — to fully earn back the cost deployed — and we’ve reduced that threshold,” he said. “And so our view is that we want to grow as fast as possible, but at a much faster tolerance — in that same way where you can earn higher yield elsewhere, applying that rigorous framework to where you choose to deploy capital. We think this is the right approach for this environment.” For Kote, it’s mostly about focus. Airbase, he noted, has historically targeted the mid-market and early enterprise space. He referenced “the crazy 2021 period where there was all the insanity around investment in this space,” with investors “willing to pay 100x, 200x multiples.” Rather than frantically try to change Airbase’s model to meet expectations, Kote said the startup kept operating the way it always had. “So a silver lining from a focus perspective coming into this year for us has been, ‘You know what? None of that matters,’” Kote said. “We were very focused on subscription revenue and high-margin subscription revenue and net ARR — not gross ARR. So we have really stuck to what we have always done, which is focused on the mid-market. And that meant that we freed up resources in a bunch of ways, giving us additional runway.” Meanwhile, Blader — whose firm invests at all stages of the life cycle — shared her belief that “this is a sentiment-driven industry, and when the music’s playing, everybody dances.” “The people who danced in 2021 and raised a bunch of capital – enough capital to hit breakeven with maybe a little bit of burn cutting, are probably feeling pretty good,” she said. “And the folks who really either under-raised or didn’t raise or raised capital at a valuation where they’re really not going to be able to close the gap between where multiples were and where they are now, are slightly panicked.”

Treasury management startup Vesto wants to help other startups put their idle cash to work • ZebethMedia

Benjamin Döpfner has been building companies since he was a teenager.  One of his more recent ventures was based in Berlin and at the time of its founding in 2019, Germany actually had negative interest rates – meaning that the company was paying back 50 basis points, or half a percent for each Euro that was in its account. “That was very, very frustrating for me,” Döpfner recalls. So he reached out to his bank, asking about a corporate treasury offering but was told it would not work with companies who were not able to deposit at least 100 million Euros. That frustration led the young entrepreneur in March of this year to start Vesto, a treasury management startup that aims to help other startups “manage, protect and extend their runway, instead of letting it sit idle in a checking account,” according to Döpfner. “Ideally, companies should never have a dollar of idle cash, yet there are trillions, floating around in near zero-interest checking accounts,” he told ZebethMedia. “We want to eliminate idle cash, and help companies put it to work.” Traditional banks have solutions, as do a few startups that have emerged over the recent years. But Döpfner argues that other alternatives are inflexible or risky and “come with big restraints.”   “Money is locked in a slow, stodgy institution with little visibility and poor customer service, along with sky-high account minimums, rendering the product unavailable to most,” he said. “Newer startups are tackling corporate treasury from a crypto angle, leaving company funds at strong risk, while others tie money up into ‘one-size-fits-all’ pooled accounts limiting control…with very little customization for companies” Vesto is registered with the U.S. Securities and Exchange Commission (SEC) as an investment advisor, is partnered with the Bank of NY Mellon.  “The interaction is similar to a robo advisor,” Döpfner said. “Kind of like a Betterment or Wealthfront for businesses. But our offering is actually much farther-ranging than just a robo advisor, as our investment selection and management process is very tailored and high-touch when compared to a robo experience.” Vesto so far has a couple of unnamed paying pilot customers under contract and according to Döpfner, is on track to see $100 million in assets under management by year’s end or early next year. Deposit sizes are generally higher, Döpfner added, with some amounting to $10 million or $20 million. The company is launching to the public today and announcing that it has raised $2.8M in a seed round led by Contrary Capital with participation from Susa Ventures, SV Angel, Coalition and “strategic” angels including the founders of SoFi, Tinder, DoNotPay and others. Vesto is partnered with the Bank of NY Mellon but interacts with its customers and serves as a manager of their investments after creating an investment proposal. “There’s a reporting layer, a control layer,” Döpfner said. “So that companies can understand what’s happening with their cash and have full visibility while not giving up control.” For example, he adds, companies are able to withdraw money anytime they want or need it. “Usually we’ll build a portfolio consisting of either US Treasuries or money market fund, or corporate bonds – -sometimes CDs” he explained. “We tried to really maximize safety, liquidity and then yield. We want to achieve good yields for customers but at the same time invest into low risk investment assets.” Image Credits: Vesto makes its money by charging a based fee, or cut of the amount of a  company’s deposit. Its target customers are Series A through Series D companies but in the longer term, wants to open up its offering to pre-seed stage companies to enterprise to small businesses and nonprofits. Looking ahead, Döpfner envisions going after the full financial stack. “Getting yield on cash is only one piece of the financial stack, and we want to cover the whole thing. Treasury is an ideal wedge because cash is the lifeblood of a startup. Every decision a startup makes can be traced back to how much runway they have, and that runway will be stored with,” Döpfner told ZebethMedia. “Corporate treasury – while a gigantic market – is simply the first step toward covering the rest of the stack.” Contrary Capital General Partner Will Robbins notes that some of his firm’s portfolio companies are “leaving several million dollars per year on the table by not putting idle cash to work more effectively.” “Especially in this fundraising environment, managing runway is critical, and Vesto has built the best product for doing that,” he wrote via email.  Other products treat corporate treasury as a “nice to have” feature, in Robbins’ view. “As great as big banks like First Republic or new entrants like Mercury are, founders just don’t get deep value from buying CDs or basic Treasury bills. Vesto’s mindset is focused on giving finance teams the power of a full asset manager in one software platform,” he said. “Companies like Apple and Airbnb famously manage their idle cash with ‘internal hedge funds’ and allowing every company to do the same is exciting.” My weekly fintech newsletter, The Interchange, launched on May 1! Sign up here to get it in your inbox.

Applications security startup Apiiro pulls in $100M Series B from A-list investors • ZebethMedia

At a time when large rounds are a thing of the past, especially in the early stages, Apiiro, an applications security startup, announced a $100 million Series B today from several top shelf Silicon Valley firms. What is attracting this kind of investment in a time when investors otherwise are in a period of belt tightening? The company is working to help developers and security operations find and solve issues that could result in vulnerabilities, and do so in a proactive manner, says company co-founder and CEO Idan Plotnik. “Developers and application security engineers today are literally overwhelmed with siloed tools, manual risk assessment processes and too many alerts with false positives without any context. Apiiro helps developers and application security engineers to proactively fix the most critical risks to the business with actionable context using one solution,” he explained. Unlike similar tools, Apiiro isn’t just checking the CI/CD pipeline or production for vulnerabilities, it starts at the design phase. “Before you start to code, at the design phase when you just create a user story with a new feature request, we analyze the text and raise a flag when a potential risky feature is requested,” he said. Beyond that, the company is aiming to be a set of guard rails for the development team as the application moves through design, building and production. What’s more, Plotnik says, it is not simply about pointing out potential vulnerabilities like Log4j, it’s finding the ones that could matter most to the team. That can help cut down on the noise and limit the number of fixes. “Let’s say in my code base that I have 5000 Log4j instances with a CVSS score (risk assessment score) of 10, but in your runtime you have only 100 of them and only 50 of them are actually exposed to the internet in a high business impact application. This is why we’re looking at context… to make sure developers fix only the most critical risks, ones that attackers can actually exploit,” Plotnik said. Quentin Clark, managing director at lead investor, General Catalyst, says that his firm invested this kind of money because security is a category that’s constantly changing and they saw a lot of potential here. “Security is one of these areas where you have to sort of rebuild the tooling to keep up with the changes in the development and operating platforms. So as the environment in which applications are being built changes so too must security tools, and so there’s an opportunity to go build a big important company here,” Clark told ZebethMedia. It probably doesn’t hurt that Plotnik reports that the company grew ARR 400% in the third quarter. The startup is up to 90 employees and it will be doubling in the coming year with the help of this substantial investment. He says that building a diverse workforce is one of the company’s five core values, and as he scales the company up, he is trying to adhere to that. “We proactively hire women, and we are also trying to train people to get into the software engineering and cybersecurity space [to expand the available pool of underrepresented applicants],” he said. Today’s $100 million round was led by General Catalyst with participation by Greylock and Kleiner Perkins. The company did not share the valuation. The total raised so far is $135 million, per Crunchbase. It’s worth noting that in September, Israeli business publication Globes, was reporting rumors that Palo Alto Networks was interested in buying the company for around $550 million. Last month Jewish Business News reported that the talks had broken down and the company was looking for additional funding.

Stripe cuts 14% of its workforce, CEO says they ‘overhired for the world we’re in’ • ZebethMedia

Stripe has announced that it’s laying off 14% of its workers, impacting around 1,120 of the fintech giant’s 8,000 workforce. The latest round of layoffs follows a string of cutbacks in the fintech sphere, with Brex last month revealing it was scything 11% of its workforce, while just yesterday Chime confirmed that 12% of its employees would be laid off. In a memo published online, Stripe CEO Patrick Collison conveyed a familiar narrative in terms of the reasons behind the latest cutbacks: a major hiring spree spurred by the world’s pandemic-driven surge toward ecommerce, a significant growth period, and then an economic downturn ridden with inflation, higher interest rates, and other macroeconomic challenges . “We overhired for the world we’re in, and it pains us to be unable to deliver the experience that we hoped that those impacted would have at Stripe,” Collison wrote. While there is never a perfect way to handle such a large-scale round of layoffs, Collison’s announcement is notable in terms of the degree to which he accepts blame for the situation, pointing to two specific mistakes the company’s leadership made. He wrote: In making these changes, you might reasonably wonder whether Stripe’s leadership made some errors of judgment. We’d go further than that. In our view, we made two very consequential mistakes, and we want to highlight them here since they’re important: We were much too optimistic about the internet economy’s near-term growth in 2022 and 2023 and underestimated both the likelihood and impact of a broader slowdown. We grew operating costs too quickly. Buoyed by the success we’re seeing in some of our new product areas, we allowed coordination costs to grow and operational inefficiencies to seep in. Today’s announcement perhaps doesn’t come as a huge surprise. While Stripe’s long-anticipated IPO remains in the balance, its own internal valuation reportedly dropped 28% from $95 billion last year to around $74 billion. And back in August, ZebethMedia learned of a smaller round of layoffs at Stripe, impacting a reported 45-55 workers at TaxJar, a tax compliance startup it acquired last year. In terms of severance, Collison noted that all those impacted would receive at 14 weeks worth of pay, depending on time served at the company. On to top of that, he noted said that Stripe will pay the full 2022 annual bonus irrespective of when each employee leaves, though it will be pro-rated if they only joined this year. Additionally, he said that all unused paid time off (PTO) will be paid, and Stripe will provide healthcare coverage for six months following each departure.

More than 70 VC firms join VCs for Repro coalition to support reproductive rights • ZebethMedia

Seventy-five venture capital firms, including Bloomberg Beta, 776, and M13, are standing together to launch VCs for Repro, a coalition stating that criminalizing abortion is a violation of human rights that stifles innovation. Announced today, the group seeks to entice more financial leaders to support and vote in favor of reproductive rights come the midterm elections on November 8. “Criminalizing abortion violates human rights and is anti-innovation.This matters to the people investing in the future of our economy. Vote like it matters to you on November 8, 2022,” VCs for Repro’s statement read. The group was started by Backstage Capital general partner Christie Pitts, Synastry Capital president Janna Meyrowitz Turner, Amboy Street Ventures founding partner Carli Sapir, Coyote Ventures co-founder Jessica Karr, and VEST Her Ventures founder Erika Lucas. “There is the outdated pressure for VCs to have to toe the line … about where they stand on abortion.” Simmone Taitt, founder, Poppy Seed Health Speaking to ZebethMedia, Pitts and Turner said progressives within the investment community need to start better utilizing their economic and cultural prowess to shift and shape society. For a long time, people have been silent and afraid to speak up. Their hope is that changes today. “The venture community has a tremendous opportunity for socioeconomic impact,” Turner told ZebethMedia. “They determine which entrepreneurs and ideas get funded, which problems get to be tackled, and whose experience is centered in those business models. Our hope for the coalition is that it inspires those in positions of leadership to find their voice right now. And then to follow that with action.” Lucas added that there is little that determines a woman’s life and career trajectory more than whether she can prevent and plan pregnancies. She said that abortion restrictions hamper the nation’s talent mobility, diminish workforce participation, depress earning potential, and can even drive families into poverty. “I’m hopeful this movement puts pressure on business and civic leaders to see that restricting abortion access is not just a moral or social issue, is an economic issue,” she told ZebethMedia. Already, the reversal of Roe v. Wade is making waves throughout the startup and venture ecosystem.

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